Note From the EditorAmong the many lively conversations that took place last week at Skift Forum Europe in Berlin was one from Kenny Jacobs, the CMO of Ryanair, who talked about the impact of higher fuel prices. His observations were timely and prescient, in the self-interested way that only a top marketing executive could deliver. He predicted some of his competitors could actually go out of business under the weight of rising fuel prices.
Higher oil prices should concern everyone in the travel industry — lulled into complacency in recent years by sustained lower energy costs. We've heard some warnings already from companies midway through this earnings season. Ryanair's Jacobs may have been too apocalyptic but clearly the travel companies are bracing for a summer of sticker shock. Skift will be there to deliver the insights on the fallout. — Tom Lowry, Managing Editor |
No comments:
Post a Comment