Marriott's Micro-Brand + Tours and Activities Bonanza + Alaska Follows Basic Economy Pack

The Travel Industry's Daily Agenda-Setting Newsletter

April 24, 2018

Editor's Note One of the many unique advantages of Skift as a media company is having a research division in house. There's no better example of how this delivers value to you, the reader, than the story today by senior research analyst Seth Borko about the recent spate of dealmaking in the tours and activities sector. Seth capitalized on an impressive research report he and his team had done on this sector earlier this year to weigh in on the recent news. Read it. You'll be smarter and better prepared. Expect more of the same as Skift's editorial and research teams look to collaborate more often. — Tom Lowry, Managing Editor It's Your Last Chance to Register for Skift Forum Europe We'll reflect on the promises and challenges ahead for the global travel industry at Skift Forum Europe this Thursday. Only 3 seats remain! Secure your spot in Berlin before they're gone. Register Now Top Stories Why Everybody Now Wants a Piece of the Tours and Activities Sector Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right. The Inside Story Behind Marriott's Moxy-Led Invasion of Manhattan If you really want a better understanding of today's hospitality industry, you've got to hear it from the owners first because, without them, all those brands would be nothing more than ideas. Alaska Airlines Will Enter Basic Economy Market Later This Year Alaska Airlines is turning to basic economy fares to help drive additional revenue. But, hey, at least flyers will be assigned a seat when they book one of these fares, easing some of the stress that usually comes with taking the risk of flying for cheap. Professional Retreats Show Black Travel Movement Gets Down to Business Somewhere between leisure travel and a career boot camp lies a professional retreat. Now, there's one that acts as a safe space for black professionals. Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy Marvel: "Infinity War is the most ambitious crossover event in history" Marriott Rewards and Starwood Preferred Guest: "Hold my beer" Popular Now Marriott Experiments With Homesharing Leave it to Marriott to figure out a way to make homesharing work for the hotel industry. But as we've noted before, this space has its challenges, and figuring out the logistics and differences between managing homes and hotels will be crucial. The Balkans, Yes, the Balkans, Lead Europe's New Tourism Push Long overshadowed by "Old Europe" for tourism, the Balkans are emerging as the center of "New Europe." But you better book now since the travelers' secret is out. The Skift 2018 Corporate Travel Innovators List Corporate travel is extremely resistant to innovation because a select handful of gatekeepers make it difficult for new entrants to gain access to the content and data that is needed. These players are driving the industry forward by fixing how travelers book and experience business travel. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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