With nearly one billion monthly active users, the Chinese social media super app WeChat is having a big moment. China remains a leader in global outbound tourism and the country's spending power continues to rise. Are travel brands paying enough attention to this powerful platform? How can brands build a comprehensive WeChat strategy?
We interviewed more than a dozen experts in the industry, collected case studies, and compiled best practices for travel brands hoping to break into the world of WeChat.
Here is what you'll learn from this report:
- Sizing and expenditure data for Chinese outbound tourism
- How top travel brands are using WeChat today
- Strategic considerations for travel brands interested in joining the platform
- Insight on best practices from travel industry WeChat experts
- Creating content that resonates with WeChat users, with examples
- WeChat posting metrics based on Skift Research data analysis
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