Today's travelers no longer just want the lowest cost fare - they want the best fare for them. They want customizable travel experiences, with all the ancillaries to meet their needs. At Sabre, we call this a YES fare. We are always benchmarking our performance to ensure we return the lowest fares - we know that's essential. But this year we went one step further. We commissioned independent research from Dr. Fried & Partner. The study includes insights from Sabre customers and travel experts in 24 countries, and shows that: - 55% of travelers want more than just the lowest fare
- Travelers are willing to pay up to 25% more for an improved travel experience
Travelers do still value low prices, but they're often happy to pay extra to pre-book their seats. They want to be sure they can check-in a bag. And they like convenient flight times and flexible, exchangeable fares. At Sabre, we've covered all bases. The study results show that Sabre returns the lowest fares 10% more often than Amadeus and 7% more often than Travelport. But did you know that we offer the most ancillaries too? With 75% of Sabre fares offering a branded fare or air extra, we're helping to create truly personalized travel experiences. |
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