So you're interested in taking this pivot journey. But what actually makes a content shift successful? It's not just about wanting change; a few key things can really tip the scales in your favour.
First up, and it sounds brutal, but how good is your new content, really?
Passion is fantastic, but you've also got to put in the work to get good at whatever new genre or style you're tackling. Your new audience needs to see that quality.
Then, how far are you jumping?
If you're a gaming channel suddenly doing ASMR videos about stamp collecting, that's a huge leap. The bigger the change from your old stuff, the more your existing audience (and the algorithms) will scratch their heads. A smaller step is usually easier to navigate.
And this is a biggie: Are you known for your personality, or are you more of an info source? Think about it – creators like Casey Neistat or Alix Earle? You'd probably watch them talk about almost anything because you're there for them. If your channel is purely "how-to" guides on a niche topic, your audience is loyal to the information.
This is why I'm a big believer in slowly weaving more of you into your content (far before you decided to pivot), building that personal brand. All of this will help make them more likely to follow you on your new adventures, which in turn increases your chances of career longevity.
Tomorrow I'll be sharing ways to make the content pivot less bumpy. See you then!
-Nadine Sykora
113 Cherry St #92768, Seattle, Washington 98104
Unsubscribe · Preferences
No comments:
Post a Comment