| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | This week I’m in China with a senior delegation of tourism and business events leaders, ahead of the launch of our Come and Say G’day campaign in our number one tourism market. Joining me are leaders from all State and Territory tourism organisations, along with Convention Bureaux partners, and representatives from Australia’s major airports. We arrived on Sunday and have been meeting with major airlines and travel service providers in Guangzhou and Shanghai ahead of the campaign launch in Chengdu. Tourism Australia has remained active in China over the past few years, and in March, shortly after travel from China resumed, we launched the Don’t Go Small, Go Australia campaign to capture the initial pent-up demand and visiting friends and relatives. Now with airline capacity between China and Australia back to 54 per cent of pre-pandemic levels, we believe the time is right to introduce China to Ruby the souvenir kangaroo and the Come and Say G’day campaign. Ruby is already proving to be a success in other markets around the world, and we are confident she will be very popular in China. On Friday, we hosted our June webinar with a focus on Indigenous tourism, youth and working holiday makers, and we did a deep dive into the latest aviation statistics. If you missed it, it is available to watch and also download the slide deck here. Our next Industry Webinar will be held on Friday 28 July, register to attend here. We also announced on the Webinar the date of our next Destination Australia conference which will be held at the ICC Sydney on 13 March 2024, so keep an eye out for more details and registration details soon Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | |  | | Come and Say G’day to launch in China | | Tourism Australia is gearing up for the Come and Say G’day campaign launch in China on Thursday night. The global campaign has been tailored for China to encourage more Chinese travellers to plan and book an Australian holiday. Come and Say G’day has been running in key markets around the world since October 2022, with the exception of China, where travel was not possible at the time. The launch event, to be held in Chengdu will introduce China to Ruby the souvenir kangaroo for the first time. The event has been designed to make a big splash across China, with an Australian beach themed activation in the heart of Chengdu to run for days and a takeover of landmark 3D Out of Home advertising screens to run for two weeks, inviting Chinese travellers to Come and Say G’day. This initial burst of activity is to create national attention in China while work with partners begins to convert demand for an Australian holiday into bookings. A senior delegation, including Tourism Australia Managing Director, Phillipa Harrison, State and Territory tourism organisation leaders, business events leaders and airport representatives, has been busy in China in the lead up to the campaign launch meeting with those partners in Guangzhou, Shanghai and Chengdu. The delegation has met with major airlines China Southern and China Eastern, as well as major Chinese travel service providers, including Trip.com and Jinjiang Travel. In 2019, China was Australia’s leading visitor market with Australia welcoming 1.4 million visitors from China, contributing $12.4 billion in visitor spend. Travel from China only resumed at the start of this year, so it’s not at the same level as markets who have been returning to Australia since early 2022, but there are plenty of encouraging signs. In April arrivals from China returned to 33 per cent, up from 22 per cent in March. | | | | | | |  | | Dreamtime Seller Registrations Open | Australian industry seller registrations for Dreamtime 2023 are now open. Dreamtime is Tourism Australia’s signature incentive showcase, designed to increase awareness of Australia as an outstanding incentive destination. Presented in partnership with Business Events Adelaide, the event provides the Australian business events industry the opportunity to connect with qualified incentive buyers from ten markets, while showcasing Australia’s best incentive experiences and products.
Dreamtime 2023 will be held in Adelaide/Tarntanya, South Australia from 7 to 10 November 2023. For more information and to register, visit the Business Events Australia website. | | |  | | More Muslim Travellers Set to Say G’day | | As part of ongoing efforts to showcase Australia’s readiness to welcome Muslim travellers, Tourism Australia partnered with Destination New South Wales, Visit Victoria, and Singapore Airlines to organise its inaugural Muslim-friendly familiarisation trip to New South Wales and Victoria. Eight travel agencies leading in the Muslim travel space participated in the trip earlier in the month, touring Blue Mountains and Port Stephens in Sydney, and Yarra Valley and Phillip Island in Melbourne. This pilot project serves as a launchpad to rollout Muslim-friendly travel packages in Indonesia scheduled for late August. | | | | | | | |  | | UK TA Annual Summer Event | | Tourism Australia’s UK team hosted its annual summer event at the iconic Lord’s Cricket Ground in London last week, with over 150 guests in attendance including the Australian High Commissioner to the United Kingdom, media guests, travel partners and cricket legend, Ricky Ponting. Guests were treated to an Aussie BBQ and Ponting Wines, hearing from the man himself, who captivated everyone with stories of the friendly sportsmanship between England and Australia. The event was a chance to shine a light on the upcoming ‘Decade of Green and Gold.' | | |  | | Working Holiday Maker Campaign France | | Tourism Australia is touring through France in a branded van promoting the working holiday experience in Australia during bespoke events in partnership with French insurance company Chapka. Throughout the roadshow tour the van will stop in the major university cities Marseille, Lyon and Paris. At the events, visitors will hear from influencers and former Working Holiday Makers about their experiences and will have the opportunity to win a trip to Australia. More than 1,500 visitors are expected at the event and 300,000 will be targeted with the campaign. | | | | | | | | | | |  | | Destination NSW Strive 4 Sustainability Scorecard | | Destination NSW has partnered with Ecotourism Australia to provide free access to the pre-certification Strive 4 Sustainability Scorecard for eligible NSW visitor economy businesses. The free Strive 4 Sustainability Scorecard supports visitor economy businesses including attractions, tours and accommodation providers to assess their current performance across the four pillars of sustainability. Measuring business performance can assist with making informed decisions and taking steps to enhance and promote sustainable practices. Expressions of interest are open, and places are limited. Find out more and apply now. | | |  | | Sunshine Coast launches new sustainability initiative | | Visit Sunshine Coast, in partnership with Queensland-based Reforest, TEQ and Sunshine Coast Council, has launched the Sunshine Coast Sustainability Program which invites visitors and the local tourism industry to contribute towards reducing carbon emissions though local reforestation projects. The program includes a carbon calculator for visitors to understand their carbon footprint and helpful tips and tricks on ways visitors can minimise their footprint. | | | | | | | | |  | | Mona Farms launches luxe two-person self-contained accommodation | | Premium regional accommodation, Mona Farm in Braidwood, New South Wales has opened the doors to the new ‘The Shearer’s Quarters’ guest house. Repurposing the historic building’s shearer’s quarters, owners Bill & Belinda Pulver have reimagined the original dwelling’s timber floorboards, bricks & corrugated iron, to craft an elegant and contemporary two-person accommodation suite. The new self-contained accommodation brings the total number of Guest Houses at Mona Farm to seven and marks the completion of the property’s suite of onsite accommodation. Since opening in 2018, Mona Farm has become known for hosting high-end weddings, warm country hospitality and housing a compelling collection of contemporary Australian art and sculptures. | | |  | | Put your feet up at JW Marriott Gold Coast’s new spa space | | JW Marriott Gold Coast Resort & Spa will launch the Spa by JW on 12 July completing a $35million transformation of the hotel. Set overlooking the hinterlands that surround Surfer’s Paradise, the new sophisticated 2500 sqm spa has been designed by Australian design, studio, DBI. Greeted by staff at the Curator’s Desk, guests are transported into a spa lounge abundant in relaxation zones tailored to solo travellers and groups. Featuring six treatment rooms, the elegant new space includes a signature couple’s room with its own private lounge, ensuite stone bath and twin showers, wellness saunas, steam experience showers, relaxation pods and an outdoor relaxation area. | | | | | | | |  | | Acclaimed Indigenous Australian chef to head up Sydney Opera House restaurant | | Celebrated Indigenous Australian chef and Bundjalung man Mark Olive, will helm a new dining experience at the Sydney Opera House. Opening on 4 July, Midden by Mark Olive looks set to be a new culinary experience that draws on the head chef’s extensive experience and pays homage to Australian produce and native ingredients. Key menu items will include damper bread infused with native herbs, blue gum-smoked barramundi and wallaby shanks braised in bush tomato. Operated by Doltone Hospitality Group, the new venue will be located in the Opera House’s Western Foyers and be open for daily for lunch and dinner, with matinee high teas served every Wednesday and on weekends. | | |  | | Frida & Diego: Love & Revolution open this week at AGSA | | Revolution has now opened at the Art Gallery of South Australia. The exhibition features more than 150 works including paintings, works on paper, photographs and period clothing from the Jacques and Natasha Gelman Collection. Running until the 17 September, the display will profile the profound identity of Mexico and invites audiences to explore the intimate everyday stories of life and love within the context of Mexican Modernism. The SATC is proud to support the largest exhibition of Mexican Modernism ever to be exhibited in Australia. | | | | | | | | | | | | | | | | | s |
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