| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Last week the ABS released the international arrivals figures for April, and I am pleased to report that the positive trend is continuing. We were back to 78 per cent compared to the same month in 2019, which is up from 73 per cent in March and 65 per cent in February. Of course, some markets continue to return faster than others, and at this stage most arrivals to Australia came from New Zealand, the US and the UK. We are also keeping a close eye on China, ahead of the launch of our Come and Say G’day campaign there at the end of next week. Travel from China only resumed at the start of this year, so it’s not at the same level as markets who have been returning to Australia since early 2022, but there are plenty of encouraging signs. In April arrivals from China returned to 33 per cent, up from 22 per cent in March, and given the size of the China market in 2019 just a third of arrivals already makes it our fifth largest inbound market. This Friday we will be holding our June Industry Webinar. Further details on how to register are below Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | | | | |  | | Australia content special in Germany | | Tourism Australia has launched a digital content special with a hub on Germany’s major premium news websites Frankfurter Allgemeine Zeitung and Sueddeutsche Zeitung. The content hub showcases the best of Australia featuring nature, wildlife and Aboriginal experiences as well as dedicated content to featuring Australian states and territories. The content hub features ten different articles and will be live until the end of June. Tourism Australia partnered with Destination New South Wales, Tourism Events Queensland, Tourism Northern Territory, Tourism Western Australia, South Australian Tourism Commission and Visit Victoria. Each partner has a dedicated article with highlights including images, videos, slideshows, audio and links to relevant websites. More than 8 million page impressions will be delivered via the campaign, with the hope to inspire visitors to travel to Australia. | | |  | | Promoting Business Events in Indonesia | | Tourism Australia held its inaugural ‘Best Partner Program’ events in Indonesia to drive demand for business events in the market. In partnership with leading travel agents Antavaya Tour and Travel, Smailing Tour and Travel, as well as Singapore Airlines, the program showcased why Australia is the foremost choice for business events. The series of events were well received in the market, with over 60 attendees from more than 30 companies. Supported by our trade partners' corporate customer network alongside Singapore Airlines positive reputation in Indonesia, Tourism Australia received strong engagement and potential new business opportunities. | | | | | | | |  | | Canberra in the spotlight in Singapore | | Earlier this year, Tourism Australia and Visit Canberra hosted, Singaporean celebrity A-listers and film crews to film an upcoming TV series Shero in Canberra, as well as food and lifestyle series #JustSwipeLah. A variety of Canberra experiences made it onto the tape, where the artists’ social channels featured iconic spots in Canberra such as Jamala Wildlife Resort, National Arboretum, NGA Sculpture Garden, and Macarthur Avenue Light Rail Station. The trip made a significant impact on social media, generating over 300 Instagram stories and 33 posts highlighting the beauty of Canberra, with broadcast episodes to be televised from 12 June onwards | | |  | | Strengthening ties in Indonesia | | Tourism Australia together with the Australia High Commission, recently held a meet and greet session with airlines, bank and travel trade partners designed to strengthen trade relations while driving travel demand within the market. During the event, partners had a chance to interact with Tourism Australia’s Executive General Manager of Eastern Markets & Aviation, Tourism Australia, Andrew Hogg on his first visit to the country and the Australian Ambassador to Indonesia, Her Excellency Ms Penny Williams PSM. | | | | | | | | | | |  | | EarthCheck Inner Circle Forum 2023 | | EarthCheck will hold its ‘Inner Circle Forum’ on 28 August in Brisbane/Meeanjin. The forum provides the opportunity for the tourism industry thought leaders, innovators and change-makers to gather together to investigate the challenges and opportunities facing the industry. This year, three core themes ESG, Leading Destinations of the World™ and Net Zero Pathways will be discussed. Early bird tickets available until 30 June. For more information and full program is available here. | | |  | | Sustainable Travel Toolkit released by Tourism NT | | Tourism NT have developed the ‘NT Sustainable Travel Toolkit’. The toolkit contains practical information, resources and advice to help industry get started, take action and communicate their sustainability progress and achievements. Industry can learn what sustainable tourism means and its benefits, checklists with practical tips and actions, advice about how to attract sustainable travellers and training, accreditation programs and government policies and templates to help build a sustainability strategy. Find out more and download the kit here. | | | | | | | | |  | | Iconic bar team behind Gimlet open new hangout in Melbourne/Narrm | | The first standalone cocktail bar by Andrew McConnell and Jo McGann, Apollo Inn has opened in Melbourne/Narrm. An inviting space, Apollo Inn that takes its cues from the timeless cocktail bars of Europe and its name from the original public house that once stood on the site of its neighbour, Gimlet at Cavendish House. On offer is a considered cocktail list of old-world classics with new-world sensibility, alongside a selection of wines by the glass and bottle. A concise food menu features snacks and small dishes designed to accompany the drinks. Oysters, mussels, grilled cheese and more | | |  | | Western Australia’s sustainable tiny home operators continue expansion into Yallingup | | Western Australian owned Heyscape has added three new cozy cabins in Yallingup to its growing collection of properties located on stunning and secluded properties. The new surf-friendly cabins are fitted with outdoor baths, board racks, and overlooking vineyards just off Caves Road. Encouraging travellers to disconnect from their busy lives, the entirely self-sufficient cabins, rely on solar power, batteries and a water tank to service travellers. Come September the operator will also launch a fleet on cabins in Australia’s Golden Outback. | | | | | | | |  | | FIFA launches official song one month from tournament launch | | Yesterday marked one month until the world’s best female footballers take to the stage for the biggest FIFA Women’s World Cup ever! To celebrate the milestone, FIFA has announced the tournament’s Official Song – Do It Again – a vibrant and infectious track created by female artists BENEE from Aotearoa New Zealand and Mallrat from Australia to be released on 30 June. BENEE and Mallrat will perform the anthem live during the tournament’s opening ceremony in exactly one month, on 20 July. Over 1 million tickets have already been sold for the tournament across Australia and Aotearoa New Zealand, with further tickets available. | | |  | | Acclaimed modern musical to hit the stage in Sydney/Warrane | | The Australian premiere of Tony Award winning Electro-pop opera Natasha, Pierre and The Great Comet of 1812 will take up its residency at the Eternity Playhouse under the lead of the Darlinghurst Theatre Company. Running from 9 July until 20 August, the retelling of a slice of Tolstoy's War and Peace, the high-energy musical will feature quadruple threat local performers accompanied by musicians playing their instruments on stage. The 4D-style sensorial experience is a vision led by director Dean Drieberg who has recently served as the Resident Director of Hamilton Australia. | | | | | | | | | | | | | | | | | s |
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