| | | | | | | | |  | | Business Events Australia Industry Update | | Welcome to the Business Events Australia industry newsletter, where we share updates on Tourism Australia’s marketing and distribution activities to drive demand and support Australia’s business events industry. We’re always keen to hear what’s happening across Australia so please continue to share your news and updates and contact us with any questions. | |
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| APPLICATIONS ARE OPEN FOR THE ADVANCE PROGRAM 2023/24 | | Applications are now open for Tourism Australia’s international business events marketing partnership initiative, the Advance Program for 2023/24. The program provides the opportunity for Australian industry to access financial support and leverage Tourism Australia’s expertise to deliver industry-led marketing or distribution projects, which either increase consideration of Australia for new international business events; or increase international delegate attendance at events already secured for Australia. Supported activity for the 2023/24 program must be delivered by 30 June 2024. For more information, including eligibility, how to apply online, and information on what kind of projects the Advance Program supports, visit the Business Events Australia website. Applications close at 5pm AEST on Monday 31 July 2023. | | | | | | | | | |  | |
| BID FUND PROGRAM SUPPORT | | Tourism Australia’s ongoing support for the Business Events Bid Fund Program has been announced, with an additional boost of A$4 million to support bids for events being held up to 2029. The Business Events Bid Fund Program is designed to increase the conversion of bids for new international business events for Australia through the offer of financial support at the critical bidding stage. To date the Bid Fund has already helped to secure 98 international events for Australia, with a direct economic benefit of approximately A$774 million. For more information, including how to apply online and eligibility criteria, visit the Business Events Australia website. | | | | | | |  | |
| 2023 HUMAN RIGHTS CONFERENCE | | The recent 2023 Human Rights Conference brought together more than 1,800 delegates from 57 countries to attend the three-day conference, which formed part of Sydney WorldPride 2023. The conference, held at the ICC Sydney in March, proved to be an outstanding success and also provided an impressive showcase of the unique way Australia hosts global conferences. It was the first time WorldPride has been held in the Southern Hemisphere, enabling in-person attendance by delegates from throughout the Asia Pacific region, many of whom were first-time attendees. Importantly, the conference produced positive outcomes that will continue beyond the event itself, creating a lasting legacy and showcasing the potential of business events to impact the host destination. Supported by the Business Events Australia Bid Fund Program and led by the Australian WorldPride Committee, the hosting of these events was a collaborative effort between many organisations. Watch the 2023 Human Rights Conference case study here. | | | | | | |  | |
| BUSINESS EVENTS AUSTRALIA SEMINAR HELD IN BEIJING | | More than 100 travel agents and planners from Greater China region joined the Business Events Australia Seminar held in Beijing on 18 May, the first seminar held since the return of two-way quarantine-free travel early this year. Five Australian Convention Bureaux and two airline partners joined the Seminar, where more than 20 business leads for Australia were generated. During the half day training session, attendees were also introduced to Business Events Australia’s WeChat Mini Program, which forms part of Tourism Australia’s business events marketing strategy to drive awareness and consideration of Australia as a business events destination. | | | | | | |  | |
| BUSINESS EVENTS INSTAGRAM TOOLKIT | | Business Events Australia has recently released an Instagram Toolkit, an extensive guide to creating great social media content that helps industry to communicate there’s nothing like Australia for business events. Instagram can be used as a valuable platform to captivate and inspire target audiences, through curated content that showcases the incredible business events offerings available across the country. No matter your skill level with social media, the toolkit is here to help. Access the toolkit here. Follow us on Instagram through @businesseventsaustralia. | | | | | | | | | | | | | |
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