| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | On Thursday Tourism Australia held its annual Destination Australia conference, and it was the biggest ever with over 800 industry and media attending in person and around 250 online. It was an incredible day of speakers as we looked ahead together to the challenges and opportunities of 2023. Content from speakers, and videos from the day will be shared over future editions of the Essentials newsletter and LinkedIn. You can watch a video recap here and check out images from the day here. We also took the opportunity on Friday to bring together Regional Tourism Organisations (RTOs) in a forum where representatives from over 48 RTOs and the eight State and Territory Organisations came together – to focus on how we can all align our work and activities in the year ahead. To top off the week, it was great to attend the 2022 Australian Tourism Awards on Friday night and share those wonderful moments of joy with the winners and finalists. Congratulations everyone! Today I am attending the Legacy Forum in Brisbane/Meeanjin to discuss the Brisbane 2032 Olympic and Paralympic Games Legacy. The Forum will see a cross section of Australia’s community and business leaders, sports stars and school leaders come together to help shape the Brisbane 2032 Legacy Plan. For us at Tourism Australia, we are always keen to leverage major sporting events when the world eyes are focused on Australia, so we will ensure we make the most of this historic moment in time for Australia. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | |  | | Register for Tourism Australia’s March Industry Webinar | | Tourism Australia’s next Industry Webinar will be held at 11am ADT on Friday 31 March. In addition to an update Tourism Australia’s Managing Director Phillipa Harrison, guests will include Michael Londregan from Virtuoso for an update on the state of play internationally from his perspective, Lisa McEwen, Head of Content at Vacayit will reflect on her time at the Destination Australia conference, and Nicole Mitchell the Executive Officer from Discover Aboriginal Experiences (DAE) to give an update on DAE’s activities and Indigenous tourism more broadly. Register to attend here. | | | | | | |  | | Come and Say G’day train takeover in Japan | | Following Tourism Australia’s global campaign Come and Say G’day launch in October last year, the promotion continues through consumer marketing, PR, digital, and airline and key distribution partnerships globally. This month in Japan, Tourism Australia launched another wave of the promotion with a ‘takeover’ of a train on the JR Yamanote Line. The campaign extends an invitation to travellers and showcases the variety of experiences and destinations that Australia can offer to Japanese travellers. The train takeover will run for 16 days and it is expected to reach 1.3 million passengers. | | |  | | Travel Gossip Roadshow in the United Kingdom | | Last month in Colchester, United Kingdom, Tourism Australia attended an in person agent training event in with Travel Gossip. It was the first in person event for 2023 and the agents were very excited to hear about Australia and the Aussie Specialist Program. Many agents had previously travelled to Australia and their passion for the destination was evident. Those new to the industry were curious about Australia and had many encouraging comments with many saying it would be a dream come true to have the opportunity to head Down Under. All agents had very positive feedback about the Aussie Specialist Program. | | |
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| | | | | | | |  | | TTF’s 2023 Green Revolution Summit | | Registrations are now open for TTF’s 2023 Green Revolution Summit. The Summit will take place on Thursday 27 April at the ICC Sydney. Hear from industry leaders and innovators as they outline their plans for a green and more sustainable future. This year's event will feature the theme ‘Sustainability Changemakers’. To find out more information on speaker line up, event details and to take advantage of early bird rates by registering by Wednesday 29 March, click here. | | |  | | Congratulations to the 2022 Qantas Australian Tourism Award Winners and Finalists | | Last Friday in Sydney/Warrane the tourism industry celebrated in style to congratulate the winners and finalists of the 2022 Qantas Australian Tourism Awards. The sold out event sponsored by Tourism Australia and hosted by Destination NSW are the industry’s national standard of excellence. Finalists are chosen from each state and territory Gold award winners and are then put to a panel of expert industry judges, with national winners announced at the gala event. Check out the photos from the night here. | | |
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| | | | | |  | | Shangri-la Sydney hosts Alice in Wonderland High Tea | | This Easter Holidays, luxury hotel, Shangri-La Sydney invites guests to enjoy an Alice in Wonderland High Tea buffet. Running across 14 April to 16 April and 21 April to 23 April inclusive from 10am to 12pm and 1pm to 3pm, young and old alike will enjoy a plethora of delicious desserts such as white rabbit clock macarons, playing card cookies and scones, alongside savory treats like Humpty Dumpty sandwiches. Set in a vibrantly designed Grand Ballroom, tickets for the Alice in Wonderland High Tea Buffet must be booked in advance. | | |  | | NSW south coast welcomes new multi-day coastal walking trail | | From 28 April, a new multi-day walk, the Murramarang South Coast Walk will launch on the South Coast of New South Wales. Sprawling along a 34km stretch, the coastal walk starts at Pretty Beach, north of Ulladulla and concludes at Maloneys Beach near Batemans Bay. Following a track through secluded sandy beaches and coves, rugged headlands and rock platforms, walkers can also take advantage of camping and cabin packages which are now open for bookings via the NSW National Parks and Wildlife Service. | | |
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| | | | |  | | Le Méridien Hotels and Resorts returns to Australian in Melbourne/Narrm | | Marriott Bonvoy’s Le Méridien Hotels and Resorts has unveiled the Le Méridien Melbourne in the city’s centre. A reintroduction of the brand to Australia, the hotel overlooks Parliament House and provides amenities that are synonymous with Melbourne/Narrm’s famed art, culture, and culinary scene. Giving new life to a precinct built in the 1850s, the hotel offers 235 elegant guest rooms, including 14 suites, each with signature amenities and locally sourced art. A showcase piece, Le Méridien also includes Le Splash rooftop pool and terrace, lobby café Intermission and subterranean level, low-lit restaurant, Dolly. | | |  | | Embark on an unforgettable whale watching experience with Untamed Escapes | | Untamed Escapes has launched new small group wildlife themed tour across South Australia’s Great Australian Bite. The new 5 Day Whale Watching Tour, departs from Adelaide/Tarntanya and offers up to 10 participants an unforgettable cruising experience through the Great Australian Bite Marine Park and the opportunity to witness 120 migrating Southern Right Whales at the Head of Bight. Across the tour, guest will dine on regional seafood, enjoy an immersive Smoky Bay Oyster tour and be guided along the Eyre Peninsula with an expert local guide. | | |
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