| | | | | | | | |  | | Tourism Australia Update | | Following the launch of the Come and Say G’Day campaign, activities continue to rollout. From paid media to commercial partnerships to PR activations and to Australian industry using the creative – all campaign elements have a role to play in driving international tourism demand back to Australia. A great example of our message being magnified was last Wednesday, when our global ambassador Rose Byrne, who voices Ruby the souvenir kangaroo in the campaign, made a guest appearance on NBC’s The Tonight Show Starring Jimmy Fallon to chat about the campaign. This clip has already been watched over 2 million times on the Tonight show’s Facebook page alone. You can watch the segment here. Last week we also held our Industry Webinar and provided an in-depth update on the new ‘Come and Say G’day’ campaign, so if you missed the live stream we have uploaded a recording here. As part of that we shared a video of some industry leaders talking about the campaign, click here to see their reactions. Finally, registration to attend our Destination Australia Conference 2023 opened this week. Find out more and register below. Phillipa Harrison | | | | | | | | | |  | | | Registration open for Destination Australia 2023 | | Registration to attend Tourism Australia’s Destination Australia Conference 2023 are now open. The event will be held on Thursday 16 March at the ICC Sydney and will be followed by a networking function aboard Sydney/Warrane's newest on-water event venue, The Jackson. For anyone unable attend in person the option to attend online is available. The event, themed ‘Come and Say G’day’, will look to celebrate the opportunities for the future of Australian tourism. Register to attend here. | | | | | | | | Tourism Australia Activity | | | | | | |  | | Take a dive and ‘Come and Say G’Day’ | | Tourism Australia is encouraging French travellers in Paris to ‘dive’ into Australia with a brand new mega-banner outside the Australian Embassy in Paris. With winter coming in Europe, it is the perfect time to take a leap and experience all that Australia has to offer. The sight of the beautiful Bronte pool in New South Wales is sure to refresh, invigorate and inspire a well-deserved Aussie holiday. The banner is highly visible with around 19,000 people passing the site each day. This new banner is a way to share a glimpse of the Aussie lifestyle and enthusiasm with Parisians, as an invitation to come and visit Australia. Photo credit: Australian Embassy Paris | | |  | | G’day in Tokyo event | | After the success of Tourism Australia’s Come and Say G’day global campaign launch, Tourism Australia held a G’day in Tokyo event on 29 October and 30 October at KITTE Marunouchi, a popular event space in the upscale lifestyle brand and dining complex right next to Tokyo Station, with estimated foot traffic of 40,000 visitors per day. Over the 2 days, the event featured the best of Aussie food and drink and travel experiences, including indigenous and sustainable tourism. G`Day in Tokyo invited Japanese consumers to experience a taste of the Aussie Way of Life. Stage events were also held including a live cross from Australia by H.I.S., one of our key distribution partners, and also talk shows and workshops by Jurlique, an Aboriginal art coordinator, and travel influencers. | | |
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| | | | |  | | Spotlight on South Korea | | This week, ‘Spotlight on the Regions’ features a video update from Jinha Joh, Tourism Australia’s representative, South Korea. Jinha shares her insights and observations from the South Korean market, as well as updates on key stakeholders and activities to keep Australia front of mind in market. Watch the update here. | | |  | | Register now for the Australian Tourism Exchange 2023 | | Industry are reminded to register for ATE23 by Friday, 11 November. Scheduled to be held from 30 April to 4 May 2023 at the Gold Coast Convention and Exhibition Centre, in partnership with Tourism and Events Queensland and supported by Destination Gold Coast, ATE is the Australian tourism industry’s largest annual business-to-business event. Returning to a traditional 4-day format, ATE23 is expected to bring together around 1,500 Australian seller delegates and 650 buyer delegates from over 30 countries for scheduled business appointments and key networking events. Visit the ATE23 Website to apply. | | |
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| | | | | | |  | | $15.1 million Great Barrier Reef initiative | | This week the Government announced a $15.1 million Great Barrier Reef initiative to help tourism businesses recover from COVID-19. Twenty-six tourism operators along the Reef have been selected through a competitive tender process to participate in the initiative which will enhance the scope of monitoring and conservation of the Reef as visitors return to the World Heritage Area. Find out more here. | | |  | | Employment White Paper consultation | | The Employment White Paper will provide a roadmap for Australia to build a bigger, better-trained and more productive workforce. The Government has invited public submissions covering any aspects of the Terms of Reference up until midnight 30 November 2022. More information is available here. | | |
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| | | | | | |  | | Mumm and local winemaker pop the cork on Tasmanian blend | | Australian winemaker and sparkling wine specialist, Trina Smith, has collaborated with G.H. Mumm Chef de Caves, Laurent Fresnet, to release Mumm Tasmania. Available at all major retailers, the newest sparkling wine in the Mumm Terroir range, Mumm Tasmania Brut Prestige builds on Maison Mumm’s 200-year history of crafting pinot noir forward wines. Created in collaboration with renowned wine producer Pernod Ricard Winemakers, Mumm Tasmania is a sophisticated pinot noir dominated blend produced using méthode traditionnelle, the same process used by Maison Mumm. | | |  | | BridgeClimb to host exclusive dining experience with Luke Mangan | | A sky-high culinary experience helmed by beloved restauranteur Luke Mangan, has launched at the Sydney Harbour Bridge South-East Pylon. The Luke’s Table at the Pylon Lookout experience serves up a three-course menu featuring the nation’s finest food and produce against the unparalleled Sydney Harbour vista. Running from 17 November to 22 December, with future dates to be announced, the evening soirees will see 20-guests enjoy an intimate dining experience in addition to a few unique BridgeClimb touches allowing them to be immersed themselves in the Bridge’s history. | | |
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| | | | |  | | World premieres to headline Bangarra’s 2023 program | | The Bangarra Dance Theatre has announced its 2023 season program, to be headlined by the world premiere of Yuldea. A major new work telling the story of the Anangu people of the Great Victorian Desert, Yuldea has been created in collaboration with multi-award-winning duo Electric Fields and will premiere at the Sydney Opera House as part of the 50th Anniversary celebrations. Dance Clan returns to foster the talents of the next generation of Bangarra storytellers on Gadigal Country in Sydney/Warrane’s Walsh Bay. In addition to productions returning to stages across Australia, Bangarra performers will travel overseas for their first international performances since 2019. | | |  | | Mona’s Moo Brew to open brewery bar in Hobart | | Hobart/nipaluna’s Salamanca strip will soon be home to Manky Sally’s, a taphouse and bar pouring Mona’s Moo Brew creations. Set to be located near the Mona Roma Ferry Terminal, Manky Sally’s will feature a nano-brewery, and serve up new (and classic) brews in a luxurious setting. Alongside fourteen taps pouring everything from Moo Brew beers to feature cocktails, the venue will offer dinner seven days a week and lunch Friday to Sunday. Under the leadership of managing director Lauren Sheppard and head brewer Jack Viney, the bar will be a true a of Mona with a design styled by décor and fittings foraged from Mona’s four warehouses. | | |
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