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Wednesday, August 31, 2022

Essentials… Spotlight on the United Kingdom | Tourism Australia’s Industry Webinar | The August Hot List | and more…

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31 August 2022
TOURISM AUSTRALIA UPDATE

Earlier this week I visited Featherdale Sydney Wildlife Park to join the team in celebration of its 50th anniversary. Celebrating 50 years in business at any time in history is an achievement but considering all our industry has been through over the last two years it is even more so right now, and a testimony to the passion of the people at Featherdale.

I also represented Tourism Australia in Melbourne/Narrm this week to celebrate the 75th anniversary of India’s Independence, along with dignitaries including our Minister. India is a key market for Australia, it is the fastest recovering visitor market at present, and the longer-term prospects are also strong with India expected to be in the top five expenditure markets for Australia by the year 2030.

Finally, please join us for the next Tourism Australia Industry Webinar which takes place this Friday 2 September at 11am AEST. Find out more and register below.

Phillipa Harrison

Register for Tourism Australia’s Industry Webinar
The next Tourism Australia Industry Webinar will take place this Friday 2 September at 11am AEST. Along with an update from Tourism Australia’s Managing Director, Phillipa Harrison, Tourism Tasmania’s Chief Executive Officer, John Fitzgerald will give an update on all things Tasmania. Tourism Australia’s Regional General Manager, The America’s, Chris Allison will also provide an update on the North American Market, and we will hear from Alan Wallish from Passions of Paradise in Cairns for an operator update on where things are at for Adventure tourism. Register to attend here.
Tourism Australia Activity
Spotlight on the United Kingdom
This week, ‘Spotlight on the Regions’ features a video update from Sally Cope, Tourism Australia’s Regional General Manager United Kingdom & Northern Europe, who shares her insights and observations from the UK market, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Watch the update here.
Aussie Specialist Program has positive impact on ability to sell Australia
Tourism Australia recently conducted an annual survey of over 1,800 Aussie Specialists in 16 countries to gauge the effectiveness of the Aussie Specialist Program. The survey returned strong results with a 99 per cent overall satisfaction rate and 92 per cent of agents stating that completing the online courses or attending instructor-led sessions increased their ability to sell Australia. 79 per cent of agents also said that they preferred the Aussie Specialist Program over competitor websites.
Tourism Australia connects with top North American advisors at Global Travel Marketplace
Tourism Australia met with North American travel advisors at Global Travel Marketplace (GTM) in Hollywood, Florida, recently. The event attracted advisors with individual sales of at least US$1million and owners of multi-million-dollar agencies. Over two days, Tourism Australia had one-on-one appointments with 53 advisors and presented to another 44 advisors, on the Aussie Specialist Program and new Australian offerings and products. 300 delegates engaged in a fun networking activity hosted by Tourism Australia, which kept Australia top of mind during the conference.
The August Hot List
Tourism Australia has released its latest travel 'Hot List' for August 2022, available now on its corporate website. The guide to the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.
Tourism Industry News
Launchpad – Young Tourism Network online program
The Young Tourism Network (YTN) ‘Launchpad’ is a professional development experience designed and led by young people for young people. With a focus on sustainability, the seven-week online program will run from 20 September to 1 November 2022 covering themes from Tackling Climate Change, Celebrating Diversity to Empowering Young People. The Victorian Government’s Department of Jobs, Precincts and Regions have supported YTN to be able to offer the program free of charge. Find out more and express your interest here.
NSW Uptown Accelerator Program grants closing
Arts and cultural institutions, entertainment and hospitality businesses and organisations in New South Wales are invited to be part of the Uptown Accelerator Program, designed to create vibrant 24-hour economy spots across Greater Sydney. Applications are being sought from ‘district teams’, made up of three or more local businesses and organisations per team, to help fast-track the formation of new going-out districts across the city. Grants closing soon. Find out more here.
Australian Stories
SA luxury experience Sequoia Lodge celebrates one-year anniversary
The team at Mount Lofty House have celebrated the first birthday of its bespoke luxury accommodation, Sequoia Lodge. In a year that has been challenged by pandemic restrictions, the $20million lodge has thrived through seizing domestic travel opportunities and supporting local artisans and industry. Celebrating a year of operations South Australian Owner David Horbelt and business partner Malcolm Bean, say the lodge has served over 10,000 bottles of Adelaide Hills wines, a thousand wheels of local artisan cheese, and thousands of hand-crafted chocolates. Overlooking the rolling Adelaide Hills, Sequoia features 14 technologically savvy suites that serve up unrivalled 180° views Piccadilly Valley.
Bondi welcomes first brewery-bar Curly Lewis
The beloved Bondi Beach has its first brewery bar, Curly Lewis. Located on the bustling Campbell Parade promenade, the newcomer is the brainchild of a group of Bondi blokes who have decided to capture their love of their local suburb in a bottle. While the brewery will produce two core beers via their small batch beer production, the venue offers a more extensive range of over 20 brews and food from local eatery Frank's Deli. Designed by renowned interior architects ACME, the 120-seat venue offers up a clean interior which houses towering beer tanks.
World music and culture showcase, WOMADelaide returns to Adelaide in March 2023
Adelaide/Tarndanya-based international culture festival experience WOMADelaide will return to the central Botanic Park with two key international headliners next March. Running from 10 to 13 March, the next WOMADelaide will feature performances from genre-defying British group Florence + The Machine and Grammy Award-winning US indie-folk band Bon Iver. In addition to the headliners, WOMADelaide will see the welcome return of international artists, together with the breath-taking aerial spectacular, Place des Anges, by French company Gratte Ciel. Tickets are now on sale.
Melbourne’s Koorie Heritage Trust running sustainable workshops for First Nations kids
The Koorie Heritage Trust in Melbourne/Narrm’s Federation Square will host two free workshops lead by Wiradjuri artist Ange Jeffery. Providing an outlet for First Nation youths’ self-expression, Ange will lead Aboriginal and Torres Strait Islander children through creating and decorating objects. The Tin Can Art Workshop, on Thursday 22 September, serves as an opportunity for young artists to bolster their knowledge and appreciation of sustainable practices. The online Yarning Sticks Workshop, on 30 September, will further allow kids to explore the concepts of sustainability by re-using materials to create colourful yarning sticks.
NEWS IN BRIEF

 

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