| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | With borders reopened, the pent-up demand for travel continues to flow as we head into a bumper Easter holiday period. It is great to see so many Australians’ getting out and travelling, in addition to all the international visitors hitting our shores things really are starting to get back to some sense of normality. Our distribution partners are seeing a surge in bookings, and whilst those arriving in the coming months are largely visiting friends and relatives, we’re seeing some great leisure business bookings for the second half of the year in particular. On Monday 18 April 2022 applications will open for the Advance Program 2022/23, Tourism Australia’s international business events marketing partnership initiative. Find out more below. Finally, we will be holding our next Industry Webinar on Friday 22 April March 2022. The webinar will include an update from me – including everything you need to know about the Australian Tourism Exchange 2022, we will be joined by Eva Seller our Regional General Manager, Continental Europe to give an update on where things are at in relation to travel in that part of the world, and Tara Howell, Founder, Blue Derby Pods Ride, will join us to give an operator perspective and update. Register to attend here. Phillipa Harrison | | | | | | | |  | |
| Yours to Explore campaign launches in Japan | | Tourism Australia has kicked off a reopening campaign to encourage Japanese to come and explore Australia. The Yours to Explore campaign is designed to extend a warm welcome from Australia, drive demand for the destination, and remind Japanese of all the incredible experiences that await them on their next holiday. The integrated campaign covers national newspapers, out-of-home advertising at some of the busiest city locations and major railway stations in Tokyo and Osaka, as well as digital and social media. In conjunction with the campaign launch, Tourism Australia is partnering with state and territory tourism organisations and airlines to run face-to-face seminars to celebrate the reopening and provide the latest product information. Covering five gateway cities, the roadshow commenced in Tokyo on 11 April, and will be followed by Sapporo, Fukuoka, Nagoya and Osaka, targeting 360 representatives of key distribution partners and media in Japan. | | | | | | | | Tourism Australia Activity | |
| | | | |  | | Welcome back – Italy event series | | Tourism Australia has welcomed back Italian trade, media, and travel agents during a two-day event series in Milan last week. Naila Mazzucco, Australian Consul General, provided a warm welcome, and Tourism Western Australia, South Australian Tourism Commission, Visit Victoria/Great Southern Touring Route, Tourism Northern Territory, Tourism & Events Queensland held trade, media and agent briefings. Over 70 travel agents participated in Aussie Specialist training, and more than 30 trade partners and 21 journalists received firsthand news and information on the latest Australia campaigns. | | |  | | Register for Tourism Australia’s industry webinar | | Tourism Australia’s next industry webinar will be held on Friday 22 April at 11am AEST. Tourism Australia’s Managing Director Phillipa Harrison will take you through latest trends and will share details about the upcoming Australian Tourism Exchange. Eva Seller, Tourism Australia’s Regional General Manager Continental Europe will also share a market update and we will be joined by Tara Howell, Founder, Blue Derby Pods Ride who will give an industry perspective. Register to attend here. | | |
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| | | | |  | | Spotlight on New Zealand | | This week, ‘Spotlight on the Regions’ features an interview with Edea Lu, Tourism Australia’s Country Manager New Zealand, who shares her insights and observations from the New Zealand market, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Read the update here. | | |  | | Advance Program 2022/23 | | From Monday applications are open for Tourism Australia’s international business events marketing partnership initiative, the Advance Program for 2022/23. Run by Tourism Australia’s specialist business unit, Business Events Australia, the program provides the opportunity for Australian industry to access financial support and leverage Tourism Australia’s expertise to deliver industry-led marketing or distribution projects, which either increase consideration of Australia for new international business events; or increase international delegate attendance at events already secured for Australia. For more information, including eligibility, how to apply online, and information on what kind of projects the Advance Program supports, visit the Business Events Australia website. Applications close at 5pm AEST on Friday 10 June 2022. | | |
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| | | | | | | |  | | International Visitor Arrivals February 2022 | | International visitor arrivals for February 2022 have been released by the Australian Bureau of Statistics. A total 271,270 visitor arrivals were recorded in February, a monthly increase of 6,090 trips. Read more here. | | |  | | Applications open for Reconnecting Regional NSW – Community Events Program | | The Reconnecting Regional NSW – Community Events Program will promote the social and economic recovery of regional communities, by renewing social connections and providing a revenue-boost to local businesses, following the extended COVID-19 restrictions across regional NSW and impacts of border closures. Applications close at 5pm AEST on Friday 24 June 2022. | | |
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| | | | | |  | | Dark Mofo returns to Hobart for epic 2022 showcase | | Tickets for Hobart’s winter solstice festival, Dark Mofo, are on sale. The two-week event, ‘Resurrection’ will run from 8 to 22 June 2022, celebrating the re-emergence of the arts industry. A showcase of music, art and food, Dark Mofo features over 100 artists from 30 countries. Highlight musical performances include Australian hip hop sensation, The Kid LAROI, German electronic artis Nils Frahm and the Tasmanian Symphony Orchestra performing Angel’s Lament. Meanwhile Mona will feature three new major exhibitions by artists Jeremy Shaw, Fiona Hall with AJ King, and Robert Andrew. Returning events include Dark Mofo’s debaucherous costume party, the Blue Rose Ball, the Winter Feast banquet and the iconic Nude Solstice Swim. | | |  | | Maroochydore set to house new IHG Hotel & Resorts product | | IHG Hotels & Resorts will launch Maroochydore City based Holiday Inn Express & Suites Sunshine Coast in May 2022. Situated in the Sunshine Coast’s central business district, the new accommodation will house 181 guest rooms and suites. Each room will feature WiFi and modern technology facilities, study nooks and premium bedding. Guests on the go can also make use of the provider’s complimentary Express Start Breakfast. The hotel will offer the ‘A Greener Stay’ initiative, whereby guests staying for two or more nights can opt out of housekeeping services to reduce energy, water usage and waste output. | | |
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| | | | |  | | Wine, hot air ballooning and fireside feasts on show at Harvest Moon Festival | | Victorian Alps based winery, Delatite Wines, will host the Harvest Moon Festival from 13 to 15 May 2022. Held in Mansfield, the weekend event offers travellers an opportunity to rejuvenate their mind, body and soul whilst learning about the positive effects of regenerative farming. Offering a range of free and ticketed events, guests can participant in everything from yoga and meditation sessions amidst the vines to hot air ballooning experiences, a fine dining Fire Roasted Feast and premium wine tastings at Delatite Estate’s new cellar door. | | |  | | Leading ACT brewery becomes carbon neutral | | Canberra’s beloved city brewery, Capital Brewing Co. has become the first brewery in Australia to achieve Carbon Neutral certification for all its business practices. A market leader for the drinks industry in Australia, the Fyshwick based initiative has worked with carbon accountants, Pangolin Associates and the Federal Government's Climate Active division to devise a step-by-step template which will help other breweries calculate their carbon footprint. Visitors can enjoy Capital Brewing caron neutral creations fresh from the keg at the Taproom seven days a week. | | |
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