Attracting the Chinese outbound traveler should be a critical component of any travel brand's marketing strategy in 2018. Not only did 135 million tourists travel from China in 2016, but their total travel expenditures were also double that of U.S. outbound travelers.
In this report, we begin with a breakdown of consumer behaviors and preferences. How does their mobile centricity impact their travel preferences? Then, we provide best practices and case studies for travel brands hoping to attract Chinese outbound tourists. Marketers who don't meet this lucrative segment on their preferred platforms — like WeChat — run a huge risk of completely missing out on opportunities.
What You'll Learn from this Report:
- Market size and expenditures of Chinese outbound travelers
- Technology adoption trends in China and how it impacts outbound travelers' behavior and expectations
- Key demographic segments of Chinese outbound tourists
- Key trends in the types of trips and activities preferred by Chinese travelers
- Major technology brands and features that Chinese tourists use throughout their travel journey
- Best practices for travel brands and destinations to attract Chinese travelers with case studies
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