| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | With the nail-biting, unprecedented win for the Matilda’s against the French on Saturday evening, we are all digesting what this means for women’s sport in Australia and globally. And while all eyes are on Australia as the team prepare to face England tonight, here at Tourism Australia we continue to run our special FIFA Women’s World Cup 2023™ edition of the Come and Say G’day campaign Holiday Highlights in key markets around the world. As the Matilda’s prepare to take on England’s Lionesses today in what is set to be an exciting semi-final, we have placed tactical advertisements (example above) in print media and digital out of home locations across England to capitalise on the friendly sporting rivalry between the two countries. The adverts, which are being displayed in key cities, humorously reminds Brits that no matter the result, a visit to Australia is always a winner and extend a warm invitation to ‘Come and Say G’day’. With over 55 million views of the TVC already, the broader campaign continues to gain traction, as we capitalise on this very unique moment in time. We also continue to support the campaign by hosting international media including Arsenal football legend Ian Wright OBE. You can read more about what he’s been up to below. In other big news this week, on Thursday China announced the reinstatement of Australia’s Approved Destination Status (ADS). Since the return of travel from our number one market, we have been encouraging more Chinese travellers to visit, most recently through the launch of our global Come and Say G’day campaign. Following the ADS announcement, over the weekend, China Southern Airlines’ announced the return of direct services between Guangzhou and Brisbane. As we welcome more visitors from China back to Australia, the return of aviation services is critical to rebuilding to 2019 levels of visitation and beyond. Finally, our August industry webinar is coming up on Friday 25 August at 11am AEST. Details on how to register are below. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | | |  | | Arsenal football legend Down Under for FIFA Women’s World Cup 2023™ | | Tourism Australia has supported the travels of Arsenal football legend Ian Wright OBE who has been exploring Australia and New Zealand as a guest of FIFA during the Women’s World Cup. Fans and football lovers have been able to follow Ian’s journey Down Under on Wrighty’s Diary, a travel series created for FIFA+ and FIFA’s social channels. As part of the digital series, Ian has tried out some of Australia’s most distinctive, tourism, food and cultural experiences across Sydney/Warrane, Melbourne/Narrm and Brisbane/Meeanjin. Some highlights include, oyster shucking in Mooney Mooney with Sydney Oyster Farm Tours, an Indigenous walking tour with Black Card along the Brisbane River, a day at Tangalooma Island Resort and a cooking class with Nornie Bero at Big Esso in Federation Square. | | |  | | Australia takes front of stage in US and Canadian media | | While it wasn’t the end to the tournament either the United States or Canadian nationals hoped for, Australia was certainly up in lights during both teams’ journeys through the FIFA Women’s World Cup 2023™. North American media jumped on the opportunity to spotlight the vast and varied experiences soccer revellers had in store during their explorations Down Under, delivered in partnership with Tourism Australia. Good Morning America invited its viewers to say ‘Good Morning, Australia’; CTV Your Morning took its audience through a travellers guide to all five host cities, and FOX Sports highlighted Sydney and Melbourne living via six dedicated tourism segments. MTL Blog, Thrillist, Skift Travel, AFAR and Front Office Sports also joined in spotlighting destination Australia, showcasing its beauty to Americans and Canadians alike. | | | | | | | |  | | Australia Marketplace North America 2023 | | Australia Marketplace North America was held in Los Angeles from 6 to 8 August. A total of 107 Buyers from across the USA and Canada attended the event, along with 107 Sellers from Australia. Over the course of the three-day event, 7,918 Australia-focused appointments were completed, where delegates discussed the latest and most exciting product innovations emerging from the Australian tourism industry. Around the appointment schedule, all event attendees enjoyed informative presentations from Tourism Australia and event partners, including Qantas, Air New Zealand, Fiji Airways, Visit Victoria and Destination New South Wales. | | |  | | Australian Cruising in the Spotlight | | Cruising in Australia was the focus of the North American Aussie Specialist team in July. During the month 176 Aussie Specialists completed the new Cruise Australia course, 201 advisors watched the Cruise Australia virtual training and 163 advisors were trained at the Cruise Planners Land Forum Conference in Fort Lauderdale, Florida. Over the course of the promotion, advisors learned about Australia's unique wildlife, beautiful landscapes, Indigenous culture, food and drink and how to add these into a pre or post land itinerary for their cruise clients, plus the benefits of becoming a qualified Aussie Specialist. | | | | | | | |  | | Tourism Australia launches working holiday campaign in United Kingdom with Gap 360 | | Tourism Australia recently launched a four-week campaign with youth travel specialist Gap 360 to encourage young Brits in the United Kingdom to head down under on a working holiday. The social-media campaign showcases the incredible adventures, also known as #HumblestBrags, that await young travellers in Australia, with the opportunity to win a working holiday on offer for one lucky Brit, courtesy of Gap 360 and Tourism Australia. | | |  | | Register for August Industry Webinar | | Tourism Australia’s next industry webinar will be held on Friday 25 August hearing about Tourism Australia’s activities from our Managing Director, Phillipa Harrison, the webinar will include an update from Trade and Tourism Minister, Senator the Hon Don Farrell. Also joining the webinar will be Emma Terry CEO of the South Australian Tourism Commission. Emma will talk about what has been happening in South Australia and upcoming activities. Register to attend the webinar here. | | | | | | | | | |  | | One month left to apply for Experience Nature Tourism Fund | | There is one month to go until applications close for the South Australian Tourism Commission’s Experience Nature Tourism Fund 2023-24. All projects intending to enter a national park are required to have the relevant approvals, licences or permits in place, or seek in-principle support from South Australia’s Department for Environment and Water (DEW) prior to submitting an application. Please note, if in-principle support applications are not submitted prior to 31 August, DEW cannot guarantee that they will be processed in time to meet the Fund closing date. | | |  | | Ecotourism Australia and Caravan Industry Association of Australia pathway to sustainability | | Ecotourism Australia and Caravan Industry Association of Australia will collaborate to create a pathway to sustainability for caravanning and camping tourism enterprises in Australia through Ecotourism Australia’s Strive 4 Sustainability benchmarking scorecard and certification programs. Launched in late 2022, the Sustainable Tourism pathway program supports the tourism industry to address the four pillars of sustainability: sustainable management, environmental impacts, socio-economic impacts, and cultural impacts. Find out more here. | | | | | | | |  | | Inform the NSW Government's new Arts and Cultural Policy | | NSW businesses are invited to contribute insights and ideas to inform the NSW Government's new Arts and Cultural Policy. There are several options for stakeholders to contribute including town halls and submissions. Submissions close on 31 August 2023. Find out more here. | | |  | | Changes to the Australian Tourism Data Warehouse (ATDW) | | The Australian Tourism Data Warehouse (ATDW) is undergoing a digital transformation journey, including a rebrand with a fresh new look, and a revamped platform. At the end of 2023, the new name and enhanced features will be unveiled to industry. To learn more about the changes and answer questions you may have on what the ATDW Digital Transformation means for your business, click here. | | | | | | | | |  | | New parasailing whale watching experience launches in Western Australia | | In an Australian first, Perth/Boorloo is about to get an all new unique experience combining parasailing with whale watching. With Cicerello’s Jet Adventures, travellers can experience the awe-inspiring migration of humpback whales along the Western Australian coastline. Parasailers board from the jetty outside the iconic Cicerello’s Restaurant in Fremantle Fishing Boat Harbour for an unforgettable adventure along the Fremantle coastline. Parasail whale watching will run from September to mid-November, full details and bookings for this limited season are open now. | | |  | | National Gallery celebrates Emily Kam Kngawrray, one of Australia’s most important artists | | The National Gallery in Canberra has announced its major summer exhibition acknowledging the work of one of Australia’s most-celebrated artists, Emily Kam Kngwarray. Bringing together the most important works of Kngwarray’s short but brilliant career, the exhibition encapsulates the experience and authority she gained throughout an extraordinary life. A senior Anmatyerre woman from Utopia, north-west of Alice Springs/Mparntwe, Kngwarray began painting in earnest around the age of 78 and produced more than 3,000 pieces before her death seven years later. Open from 2 December to 28 April 2024. | | | | | | | |  | | Cantonese eatery, Silks, celebrates 10th birthday in Perth/Boorloo | | Crown Perth’s Cantonese dining institution Silks has officially turned 10. To celebrate the birthday, Silks has launched a special tasting menu through until the end of August. The current head chef, Kwan Cheung, who has been working at Silks since day one, has curated a tantalising selection of dishes for the menu. Standout items including chicken with prawn siu mai in laksa soup, wok fried lobster with organic tamarind sauce, and coconut, passionfruit with a lychee sphere, yuzu jelly, green tea biscuit and blood peach sorbet. The menu is $110pp with a wine pairing for an additional $50pp. | | |  | | CherryHill Blossom Festival returns to the Yarra Valley in September | | Yarra Valley’s premier cherry producer, CherryHill Orchards will once again welcome visitors to the spectacular CherryHill Blossom Festival from 16 September to 1 October, with many exciting new additions to the Festival this year. Guests can wander through rows of gorgeous cherry blossoms in full bloom, sip on new cherry-based drinks, enjoy delicious cherry ice-cream, live music and activities for the whole family. This year features a new and exciting hands-on workshop Sip’n Paint, hosted by Frida’s Sip n’ Paint, and also marks the launch of the new Cherry Vodka made using 100 per cent of CherryHill Orchards’ cherries. | | | | | | | | | | | | | | | | | s |
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