| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Last week the Australian Bureau of Statistics released the latest overseas arrivals data for June. The figures show that tourism’s recovery continues to be steady, with international arrivals for the month of June back to 82 per cent of 2019 levels, and up from 56 per cent in January. Whilst this confirms we are heading in the right direction in terms of recovery, there are still challenges ahead of us. International competition for the tourism dollar remains fierce, aviation pricing is still an issue, and whilst spending on holidays by the high yielding travellers we target is still strong, we are starting to see some softening as consumers rethink their future discretionary spending to manage rising living costs and inflation. With this context in mind, at Tourism Australia we remain firmly focussed on driving demand down under through activities such as our commercial partnerships, our international events, and activations like our FIFA campaign Holiday Highlights. The FIFA Women’s World Cup 2023™ has broken all sorts of records, on and off the field. Over 1.7 million tickets were sold to packed stadiums - exceeding FIFA’s target, and there were over 2 billion views around the world - which is almost double the 2019 results. The Matilda’s are the first Australian team to gain fourth place across the FIFA tournaments, and even though the result did not go Australia's way on Wednesday night, at Tourism Australia we still harnessed the important cultural moment the match presented while the global spotlight remained on our country. We built up Wednesday’s clash against England in the morning papers in the UK, with bespoke creative, and when the final whistle blew, our Out of Home creative congratulating England (above) went live. We’ll provide some of the initial campaign results, along with some of the latest insights, as part of our update during our Industry Webinar this Friday, 25 August. We will also be joined by the Trade and Tourism Minister, Senator the Don Farrell, and Emma Terry, CEO, South Australian Tourism Commission, who will give us an update on what’s happening in South Australia. If you haven’t already, register to attend here. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | | | | |  | | German TV presenter amplifies FIFA Women’s World Cup 2023™ festivities | | Laura Wontorra, a German TV presenter and sports journalist, was invited by Tourism Australia to not only attend the FIFA Women’s World Cup 2023™ but to experience a unique and eventful trip to Australia. The trip took her Instagram followers along to the German national team's preliminary round matches in Melbourne/Narrm, Sydney/Warrane and Brisbane/Meeanjin and explored with them the likes of Phillip Island, Stradbroke Island and the Whitsundays. Her great finale was a trip to the Red Centre, where she fulfilled an item on her personal bucket list by visiting Uluru. The beautiful, unique experiences and the positive atmosphere during the major sporting event left Laura hooked on Australia and also resulted in impressive advocacy results. | | |  | | Applications open for Australia Marketplace China and the Australia Premium Showcase China | | Australia Marketplace China (AMC23) will be held from Monday 4 December to Wednesday 6 December 2023 at the Hyatt Regency Henqin, Zhuhai, China. The Australia Premium Showcase China (APSC23) will be held at the same venue on Thursday 7 December 2023. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from China, Hong Kong and Taiwan. It includes two days of pre-scheduled appointments for Australia Marketplace China (AMC23), with an additional day of appointments for the Australia Premium Showcase China (APSC23), as well as networking opportunities. Visit the event website to find out more. | | | | | | | |  | | Singapore Direct Selling Association visit Australia | | Tourism Australia hosted the Direct Selling Association of Singapore and their members on a familiarisation visit to Perth/Boorloo and Adelaide/Tarntanya. Delivered in partnership with Business Events Perth, Business Events Adelaide and Singapore Airlines, attendees had the opportunity to discover first-hand why there's nothing like Australia for business events. The program provided delegates with the opportunity to get up close to Australian wildlife, sample our excellent food and wine offering, and experience Australia’s event delivery capabilities during the gala dinner on the field at Optus Stadium and the farewell dinner at Penfolds Magill Estate. | | |  | | 20 North American Virtuoso Advisors on Australian Soil | | Last month, 20 North American Virtuoso advisors travelled on a familiarisation program to experience some of Australia’s best luxury products first-hand. An initiative between Tourism Australia and the State and Territory Organisations, the advisors were hosted in small groups by Virtuoso-preferred destination management companies – The Tailor, Southern Crossings, Southern World, and Abercrombie & Kent, and travelled in style with United Airlines and Air Canada. The groups then came together on the Gold Coast for a three-day program including a ‘Come and Say G’Day’ workshop, where they received updates on Australia’s luxury offering, alongside tools and resources to help them more effectively promote Australian vacations to their discerning clients. | | | | | | | | | |  | | 35th Banksia Awards – referral program | | The Banksia Awards are calling on industry to nominate operators acknowledging their achievements in any area of sustainability. A referral system has been developed by Banksia to facilitate nominations of organisations, initiatives or individuals to enter the awards. To make an nomination complete this form and Banksia will contact the nominee with details on how to enter the awards. By recommending another organisation to enter, this can contribute to their success and help them unlock a range of benefits. | | |  | | National Foundation for Australia-China Relations 2023-24 grants available | | Applications for the National Foundation for Australia-China Relations annual grants program have opened. The annual grants program works to support constructive engagement with China. Up to $6.5 million is available for this grant round. The Foundation welcomes applications that align with its strategic objectives. Guidelines on the program can be found here. Applications close 24 September 2023, 11.30pm AEST. For more information and to apply click here. | | | | | | | | | |  | | Great Walks of Australia celebrates 10 years | | Signature Experiences collective, Great Walks of Australia is celebrating 10 years of operations by offering of 10 per cent off all Great Walks for travel in 2024 for a limited time. Originally conceived to showcase Australia’s best multi-day hiking experiences to international walkers, Great Walks of Australia officially launched in 2013 with six founding walks and has grown to become one of Australia’s most trusted and loved walking experience brands for domestic and international hikers over the past decade. Great Walks now has 12 member walks across the country, and has actively championed the walking industry in Australia, encouraging people to boot up, see our spectacular and iconic places of nature, and experience the many benefits of a multi-day guided walk. | | |  | | Oaks Hotels, Resorts and Suites to open first Perth/Boorloo property | | Minor Hotels, one of the world’s fastest growing hotel groups, is expanding its Western Australian portfolio with the launch of its first Oaks Hotels, Resorts and Suites property in Perth/Boorloo, Oaks Perth Hotel. Set to open on 18 August, the newly acquired 190-room hotel is centrally located in Perth’s cosmopolitan CBD. Guests can choose from a range of spacious self-contained studio accommodation with on-site amenities include a 45-seat Oak & Vine restaurant open for breakfast, dinner, and room service. The property also has two rooms designated for conferences and events. The events offering can be tailored to host up to 90 guests banquet-style, 120 guests for cocktails or 60 people in a theatre set-up. | | | | | | | |  | | Premium private tour company launches new range of experiences | | Immerse in unhurried encounters with local artisans in Brisbane/Meeanjin, Gold Coast, and Byron Bay with Kiff and Culture’s new Artisan Series Experiences. Meticulously crafted encounters seeking to offer a touch of the extraordinary, Kiff & Culture’s new roster of bespoke tours builds on owners Drew Campbell and Alexander Baker’s passion for showcasing local artisans whilst catering to the discerning tastes of travelers seeking experiences that are beyond the ordinary. Since launching in mid-2021, Kiff & Culture have curated unique and memorable small-group luxury and unhurried private tours across Southeast Queensland and Northern New South Wales. The new Artisan Series Experiences include Dine with a MasterChef, Swim with Humpback Whales and Immerse in Surf Culture with Former World Champion. | | |  | | Arkhé to host dapper Caviar dinner in September | | Acclaimed Adelaide/Tartanya eatery, arkhé will host an indulgent Caviar showcase dinner for 40 guests on the 12 September 2023. An Australian exclusive at arkhé, diners are invited to enjoy a night of pure luxury with Parisian caviar house, Kaviari. On the night, Kaviari's international sales director David Macouin will guide guests through three exceptional caviars; Oscietra, Transmontanus & Kristal, that will be delicately matched with local produce over five fire-powered courses designed by arkhé's executive chef, Jake Kellie. Guests will be treated to refreshments paired with each course by the arkhé beverage team including two exclusive cocktails, boutique Champagne house Drappier as well as bio-dynamic producer Emmanuel Giboulot. | | | | | | | | | | | | | | | | | s |
No comments:
Post a Comment