| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | After two successful Australia Marketplace Events in Singapore, South East Asia, Australia Marketplace North America wrapped up in Los Angeles today. This is an event that is critical to the work we do with our partners in North America to promote Australia in this important tourism market. This year we saw around 250 delegates attending, including a strong contingent of seller companies who shared their unique Australian tourism experiences with our buyer companies in North America. In terms of recovery, North America is going well, with total visitation for the last 12 months at 66 per cent of 2019 levels in the USA and at 72 per cent in Canada. Encouragingly, we have some solid forward projections, and our research is telling us that consideration is strong, driven by our ‘Come and Say G’day’ campaign. Over the weekend the Garma 2023 festival was held on Yolngu Country in North East Arnhem Land, and you may have seen the resulting media coverage around Indigenous affairs and the Voice. At Tourism Australia, we launched our fifth Reconciliation Action Plan (RAP) very recently, and I encourage you to take a look. At its heart is our commitment to not only share the story of the world’s oldest continuous living culture through our campaigns and Discover Aboriginal Experiences collective, but to strive to do more across our industry on our shared journey towards reconciliation. Finally, what a great result for the Matilda’s with their 2-0 win over Denmark in the FIFA Women’s World Cup 2023™ on Monday. We wish them luck as they take on France this weekend. The tournament has officially recorded the highest attendance of all time and there are still eight games to go! Our special instalment of our ‘Come and Say G’day’ campaign, ‘Holiday Highlights’, continues to get strong traction internationally and now has over 37 million views. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | | |  | | Aussie Specialist Program training event with Trailfinders | | This week, the Aussie Specialist team in London hosted a training event in collaboration with trade partner, Trailfinders. The evening event was attended by over 25 new travel agents who are interested in becoming Aussie Specialists and provided a wealth of inspiration on how best to sell Australia. The evening also offered travel agents the chance to network with Tourism Australia and state and territory organisations. The event is the first of three-training events the Aussie Specialist team will host in partnership with Trailfinders. | | |  | | Australia Marketplace India 2023 | | Tourism Australia hosted the 18th edition of Australia Marketplace India (AMI), from 23 to 26 July 2023 in Bengaluru, with a VIP networking event in Mumbai on 27 July 2023. Approximately 110 representatives from the Australian tourism industry, including our State and Territory Tourism Organisations, met with 98 leading travel agencies during the event. With close to 210 delegates, Australia Marketplace India was the largest-ever trade mission organised by Tourism Australia in India. Watch the video here. | | | | | | | |  | | Changes to Tourism Australia Board | | On Monday Minister Trade and Tourism Minister, Senator the Hon Don Farrell announced some changes to the Tourism Australia Board. Georgina Richters, Ian Horne and Linda Wayman will join the board, bringing a breadth of experience and fresh perspectives to the organisation. As these new members are welcomed three board members Bradley Woods, Alex Burt and Katie Page, will be farewelled. We thank them for their service and invaluable source of guidance and support over the last few years in particular, as the world faced closed borders, and then as we launched the ‘Come and Say G’day’ campaign. | | |  | | Register for August Industry Webinar | | Tourism Australia’s next industry webinar will be held on Friday 25 August as well as hearing from our Managing Director, Phillipa Harrison on Tourism Australia’s activities the webinar will include an update from the Trade and Tourism Minister, Senator the Hon Don Farrell. Also joining the webinar will be Emma Terry CEO of the South Australian Tourism Commission. Emma will talk about what has been happening in South Australia and upcoming activities. Register to attend the webinar here. | | | | | | | | | |  | | 35th Banksia Sustainability Awards open for entry | | The 35th edition of the national Banksia Sustainability Awards is searching for Australia's top sustainability achievements. The National Banksia Sustainability Awards shine a spotlight on the remarkable accomplishments of individuals, organisations, and communities across the nation. As the longest-running and most prestigious sustainability awards in Australia, the 35th Banksia’s celebrate excellence in 14 categories, highlighting the diversity of sustainability practices right across the country. For more information and to enter click here. | | |  | | First Nations Tourism Mentoring Program is now open | | The First Nations Tourism Mentoring Program (FNTMP) is a new, free mentoring program for First Nations tourism businesses across Australia, matching businesses with skilled and experienced mentors. This program is designed to support mentees to grow their tourism businesses and achieve their business goals. Mentees will have access to expert advice, tailored learning, and culturally respectful industry specialists. To find out how to take part in the program click here. | | | | | | | |  | | Tourism and Events Queensland Five-point Plan and Blueprint | Last week Tourism and Events Queensland (TEQ) launched a Five-point Plan and Blueprint to maximise 2032 Olympic and Paralympic Games opportunities. The plan focuses on:
1. Gain the dominant share of Australia’s domestic holiday market.
2. Assist industry to grow international Overnight Visitor Expenditure to $11 billion.
3. Build a $2 billion global events calendar.
4. Use the strength and influence of Queensland’s destinations and industry to maximise opportunities in market.
5. Deliver cutting-edge, high-impact marketing campaigns to drive consumer demand.
View the plan here. | | |  | | TRA NVS & IVS May 2023 monthly now available | | The International Visitor Survey (IVS) snapshot for the month of May 2023 has been published by Tourism Research Australia (TRA). It provides statistics on how overseas visitors travelled in Australia during this period. International visitation to Australia continues to recover, with 481,000 trips recorded in the month of May 2023. Spend in Australia was estimated at $1.7 billion in May 2023. TRA has also released the National Visitor Survey (NVS) results snapshot for the month of May. It provides statistics on how Australian residents travelled in each state or territory and nationally during this period. In May 2023, Australian residents took 8.6 million overnight trips and spent $8.0 billion. | | | | | | | | |  | | Adelaide Hills distillery partners with acclaimed local restaurant, arkhé, for event lunch | | This Sunday, 13 August, revered Adelaide/Tarntanya eatery arkhé will be heading to the Adelaide Hills as part of Ambleside Distillers' Winter Gin series for a memorable lunch event. Curated by Ambleside's Matt Dickson and arkhê's executive chef Jake Kellie, the long lunch experience taking place at the Ambleside Distillery, brings together the brands’ rich history of incredible collaborations that have resulted in unique experiences for their guests. Tickets include a four-course share-style menu, G&T on arrival and two exclusive paired cocktails. Founded in 2016, South Australia’s Ambleside Distillers is one of the most revered and awarded distilleries in the Southern Hemisphere. | | |  | | W Sydney locks in October launch date, announces sleek new bar | | W Sydney has announced that the hotel will open its doors on 12 October, 2023. Having already made its mark on Darling Harbour with its iconic curved architecture, W Sydney will energise the city when it opens, seamlessly blending the luxury liberated W Hotels DNA with Sydney/Warrane and Australia’s cultural touchstones to create an all-encompassing day-to-night dining and social destination and a sleek retreat. As part of the date announcement, W Sydney has revealed details about the hotel’s remarkable double-level bar, 29/30. At the apex of Darling Harbour, 29/30 is set to become one of Sydney’s most sought-after venues, with dress circle views of the harbour looking out across a 30-metre mosaic-inlaid infinity pool. | | | | | | | |  | | National Gallery of Australia exhibiton celebrates iconic Australian female artists | | Marvel at thought-provoking artworks and celebrate women artists who changed the course of modern art in Australia with National Gallery of Australia’s latest exhibition Know My Name: Making it Modern. Drawn from the national collection, this major exhibition displays Australian artists’ works unified by their expression of daily life, nature, still life and interior worlds of place, mind and imagination. The exhibition continues to build on the National Gallery of Australia’s Know My Name initiative which celebrates the work of all women artists with an aim to enhance understanding of their contribution to Australia’s cultural tapestry. | | |  | | Redfern’s Redbird Chinese and Ciccone and Sons team up to launch limited edition gelato | | Two of Sydney/Warrane’s leading hospitality brands - Redbird Chinese and Ciccone and Sons - have announced a special collaboration that is set to fire up the tastebuds of Sydneysiders. From 12 August, the pair will launch a limited edition gelato, which blends the flavours of Redbird’s famous red braise with Ciccone and Sons’ artisanal small batch gelato to create a tailor-made sweet and savoury taste sensation. The new gelato incorporates classic Chinese ingredients such as Sichuan pepper, star anise, ginger, cinnamon and mandarin peel, with the addition of a sticky caramelised soy ripple. | | | | | | | | | | | | | | | | | s |
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