| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | The official launch of our new global campaign, Come and Say G’day, is only a week away with the release planned for 19 October. I am excited to say though, that yesterday in Tokyo, our Minister for Trade and Tourism, Senator the Hon. Don Farrell unveiled Tourism Australia’s new Brand Ambassador, Ruby, a souvenir kangaroo voiced by Australian actress, Rose Byrne. The new global campaign will be inviting the world to Come and Say G’day and is the next instalment of Tourism Australia’s There’s Nothing Like Australia global brand platform. You can read more about Ruby and Rose below. In Adelaide/Tarntanya last week, Minister Farrell jointly hosted the Tourism Ministers' Meeting with South Australian Minister for Tourism and Multicultural Affairs Zoe Bettison. The meeting brought together tourism ministers from all State and Territories and affirmed their commitment to returning the visitor economy to pre-COVID expenditure levels of $166 billion by 2024. As parts of Australia have been affected again by heavy rainfall and flooding, my thoughts are with the residents and businesses who are being impacted, along with the emergency services personnel and volunteers, who have stepped up once again to help with recovery. Phillipa Harrison | | | | | | | | | |  | | | Minister announces new Brand Ambassadors in Japan | | Yesterday in Tokyo, the Minister for Trade and Tourism, Senator the Hon. Don Farrell, unveiled Tourism Australia’s new Brand Ambassador, Ruby, a souvenir kangaroo brought to life with CGI animation. Ruby will be the face of Tourism Australia’s new global tourism campaign inviting the world to Come and Say G’day which will be launched next Wednesday, 19 October 2022. Ruby is being voiced by Australian actress, Rose Byrne. The campaign will also be localised in non-English markets, with Japanese actress Maryjun Takahashi to be the voice of Ruby in Japan. Find out more here. Tourism Australia will be sharing more information about the campaign in the coming weeks and there will be an industry webinar which will include all of the campaign background on 28 October 2022. Register for the webinar here. | | | | | | | | Tourism Australia Activity | | | | | | |  | | Spotlight on Hong Kong & China | | This week we have two ‘Spotlight on the Regions’ updates. ‘Spotlight on Hong Kong’ features a video update from Carmen Tam, Tourism Australia’s Manager, Hong Kong. Carmen shares her insights and observations from the Hong Kong market, as well as updates on key stakeholders and activities to keep Australia front of mind in market. ‘Spotlight on China’ includes updates from Fred Luan, Regional Marketing Director of China, LC Tan, Regional Business Events Manager, North Asia and Regional Business Development Manager, China, Benjamin Chen. Watch the Hong Kong update here and the China update here. | | |  | | Australia on show at IMEX America | | Tourism Australia’s specialist business unit, Business Events Australia, will be joined on the Australia stand by 30 Australian organisations at IMEX America, USA’s largest meetings industry trade show. Held in Las Vegas from 10 to 13 October, Australian industry will have the opportunity to meet and conduct business with international business events planners from the incentive and association sectors. The international trade show marks a positive milestone in the road to recovery for Australia’s business events industry, as we return to pre-pandemic attendance on the stand. | | |
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| | | | | | |  | | New online wine tourism course | | Wine Tourism Ready is a self-paced online course designed to teach participants how to attract more international travellers and develop a profitable tourism trade. The course is developed in partnership with the Australian Tourism Export Council, Wine Tourism Australia and Fastrack Asian Solutions and is designed to help Australian wineries build their tourism trade. Find out more and register here. | | |  | | TTF's Federal Leadership Summit | | The TTF 2022 Federal Leadership Summit will be held on Friday 21 October at the ICC Sydney. The summit will provide a chance to hear from all sides of political spectrum as they outline their vision for the tourism, transport and aviation sectors. With a program consisting of keynotes, panels and interviews, hear from policy makers on a range of topics impacting your industry. Find out more and register here. | | |
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| | | | | | |  | | Tasmanian produce on show at new food and produce multi-day event | | North West Tasmania is set to host its inaugural Stanley and Tarkine Forage Festival, from 11 to 20 November. The ten-day festival showcases the region’s world-class fare, produce and offers guests the opportunity to journey on a tasting trail, dine on signature dishes and meet local makers. Bringing to life the Circular Head region, key experiences include: the Stanley Foreshore Feast, oyster shucking and an Aboriginal Heritage Tour. The festival is supported by grant funding through Austrade’s Recovery for Regional Tourism program. | | |  | | Artisans of the Northern Rivers on show at Byron Bay event | | This November, the Cape Byron Bay festival will showcase the creative viability and artisanal produce of the New South Wales Northern Rivers region and beyond. Running from 10 to 13 November, the festival program features a string of food and beverage highlights that have been curated by Festival Food Curator, David Moyle. Venues such as The Farm, Three Blue Ducks. Stone & Wood and Raes on Wategos will unite to hold various events and pop ups showcasing the spoils of the region. The program has a focus on profiling the local Bundjalung Nation’s Indigenous culture, with bush tucker tours, walks on Country and more. | | |
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| | | | |  | | A stranger way to pay - QT Hotels launches Curious Currencies campaign | | QT Hotels & Resorts are offering guests a stranger way to pay with Curious Currencies. From sentimental possessions to quirky objects, QT Hotels will be giving away one year’s worth of free stays in exchange for unusual items of personal value. Adhering to the hotel chains ‘expect the unexpected’ ethos, objects may be exchanged for a complimentary stay at QT Hotels across Sydney/Warrane, Bondi, Newcastle, Canberra, Melbourne/Narrm, Gold Coast or Perth/Boorloo. To get involved, guests must enter their ‘curiosity’ by 31 October. | | |  | | Mornington Peninsula hotel to welcome luxury new wellness spa | | Travellers are invited to relax and unwind at Aurora Spa and Bathhouse, the new state-of-the-art luxury destination opening in late October at the Continental Sorrento on the Mornington Peninsula. Inspired by the healing powers of water and ancient European curative water therapies, guests will experience ancient bathing traditions with a modern twist, meaningful spa rituals, evidence-based remedies, and the powerfully regenerative benefits of hot and cold contrast therapy. The ground breaking wellness experience centred around an indoor Nordic sauna that features one of the largest saunas in the southern hemisphere within a 1000sqm bathhouse, as well as a first of its kind ‘Glacial Mist Room. | | |
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