| | | | | | | | |  | | Tourism Australia Update | | The final piece of our new global campaign, Come and Say G’day, was launched in New York last week where we premiered our short film ‘G’day’. Alongside the global launch event in New York, we held local in-market media and viewing events in Tokyo, Singapore, Mumbai, Frankfurt, Berlin, Paris and London. Already the film has been seen 93 million times across all channels with over 15 million views on our YouTube channel. We are holding an industry webinar this Friday, 28 October to provide an update on the campaign. I encourage you all to register for the webinar here. As well as the new campaign a lot of other activities have been happening. On Saturday, the FIFA Women’s World Cup (FWWC) draw event was held in Auckland, with the FWWC to be held across Australia and New Zealand in June and July 2023. Further information on the FWWC is below. In more sports news, we are currently hosting 12 prominent Indian content creators, who are travelling around the country while leveraging the popularity of the ongoing ICC Men's T20 World Cup. On Sunday, the guests spent the day exploring Melbourne/Narrm culminating in attending the iconic India vs Pakistan T20 cricket match at the MCG with 100,000 fans. In great news – India won! Last week we led a delegation of 40 Australians from 15 aviation partner organisations to Routes World 2022, and you can read more about this below. In other exciting news, Seller applications for the Australian Tourism Exchange (ATE23) have opened. ATE23 will be held from 30 April to 4 May 2023 on the Gold Coast and will be delivered in partnership with Tourism and Events Queensland and supported by Destination Gold Coast. For further information and to apply, visit the ATE23 Website. Finally, as parts of Australia continue to be affected by heavy rainfall and flooding, I would like to send out our thoughts and acknowledge the residents and businesses who are being impacted. Phillipa Harrison | | | | | | | | | |  | | | Australia’s Indigenous cultures and peoples heroed in new global campaign | | Australia’s Indigenous cultures and peoples are truly at the heart of Tourism Australia’s new global campaign from Indigenous Australian languages spoken, to the stunning musical score and talent involved. In ‘G’day’ the short film you will hear Australian yidaki (or didgeridoo) player William Barton as well as the Iwiri Choir, singing in Pitjantnanjara, the language of the Anangu people. In the TVC, a cover of the universally-loved Aussie song ‘Down Under’ by Men At Work, has been reimagined by King Stingray with combination of English and their local language, Yolŋu Matha from north east Arnhem Land in the Northern Territory. You can listen to the song on Spotify here. | | | | | | | | Tourism Australia Activity | | | | | | |  | | Routes World 2022 | | Last week Tourism Australia led a delegation of 40 Australians from 15 aviation partner organisations to Routes World 2022 in Las Vegas from 15 to 18 October. This event marks the first occasion since September 2019 that ‘Team Australia’ aviation partners have come together at a global event overseas; Routes World 2019 was hosted in Adelaide/Tarntanya, Australia. Now in its 27th year, Routes World brings together over 2,000 decision makers from airlines, airports and destinations to accelerate global air connectivity. Senior decision makers from the world’s leading aviation organisations gather to discuss, develop and plan airline network strategy at the event with around 300 airlines, 700 airports, 130 tourism authorities from around the world attending. | | |  | | FIFA Women’s World Cup Draw announced | | Tourism Australia teamed up with Tourism New Zealand at the FIFA Women’s World Cup Draw Event in Auckland. The event at the Aotea Centre was attended by New Zealand Prime Minister, Jacinda Arden, Australia’s Minister for Sport and Aged Care, Annika Wells, FIFA dignitaries and players from around the world. As part of the event the Draw decided which teams Australia (and New Zealand) will host during the Group match stage of the FWWC. The Tourism Australia and Tourism New Zealand stand activation highlighted the breadth and depth of travel experiences in the host cities and beyond. With thirty-two nations competing in the tournament, the most in any WWC ever, this will no doubt provide a much needed tourism boost. See the match schedule for an idea of where the teams will play in Australia here. | | |
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| | | | |  | | Spotlight on the Americas | | This week, ‘Spotlight on the Regions’ features a video update from Chris Allison, Tourism Australia’s Vice President, The Americas. Chris shares his insights and observations from the North American market, as well as updates on key stakeholders and activities to keep Australia front of mind in market. Watch the update here. | | |  | | Seller applications for the Australian Tourism Exchange (ATE23) have opened | | Scheduled to be held from 30 April to 4 May 2023 at the Gold Coast Convention and Exhibition Centre, ATE23 will be delivered in partnership with Tourism and Events Queensland and supported by Destination Gold Coast. As the Australian tourism industry’s largest annual business-to-business event, ATE23 returns to a traditional 4-day format, and is expected to bring together around 1,500 Australian seller delegates and 650 buyer delegates from over 30 countries for scheduled business appointments and key networking events. For further information and to apply, visit the ATE23 Website. | | |
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| | | | | | | | | New ‘Friend of Australia’ Appointed in Hong Kong | | Earlier this month the Festival of Australia event promoting Australian food and drink was held in Hong Kong. Hosted by Tourism Australia and Austrade the ‘Festival of Australia & Friends of Australia Signature Event’ took place at the Australian Residence. During the event, Hong Kong based award-winning Michelin-starred Australian Chef, Shane Osborn, was appointed as the latest Friend of Australia. More than 50 guests including industry partners, media and KOL, attended the event resulting in more than 2,400K circulation media coverage. Tourism Australia’s ‘Friends of Australia’ program helps to harness the power of globally influential individuals who have a genuine affinity with Australia. | | |
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| | | | | | |  | | Never miss tourism grant, research or policy news | | Stay up to date with the latest in tourism grants, research, policy and programs by subscribing to Austrade’s monthly e-newsletter, Visitor Economy News. Visitor Economy News helps tourism businesses keep up with the THRIVE 2030 strategy’s implementation and changes to relevant Australian government policy and programs. It provides timely data and insights from Tourism Research Australia and promotes a wide range of State and Territory grant, policy and program news thanks to Austrade’s work with our State and Territory colleagues. | | |  | | How to get involved in Sydney WorldPride 2023 Webinar | | Join Destination NSW and Sydney WorldPride to find out how your business can get involved in Sydney WorldPride 2023. Sydney WorldPride will take place from 17 February to 5 March 2023. The webinar will cover, who will be travelling to Sydney/Warrane for the event, how industry can participate in the festival through the Pride Amplified open access program and tips on how to promote and sell stays and experiences in the lead up, during and post Sydney WorldPride. The webinar will take place on 27 October. Find out more and register here. | | |
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| | | | |  | | Federal Budget released | | Last night the Federal Treasurer handed down the 2022-23 Budget confirming Tourism Australia’s appropriation for the current financial year of $181.7 million, including an additional $10 million over two years. This will help to further support the implementation of Tourism Australia’s new global campaign as well as the continuation of the Business Events Bid Fund. In addition, the Federal Government is delivering on its commitment to put the visitor economy back on track by investing $48 million to support training and upskilling for the accommodation sector, upgrade caravan parks, and attract workers to the tourism industry. | | |  | | Financial Support for people affected by South-Eastern Australia Floods | | Disaster assistance payments for individuals are now available to people in affected local government areas in Queensland, Victoria, Tasmania and New South Wales affected by the ongoing extensive flooding. For information on eligibility and how to apply, visit the Services Australia website: www.servicesaustralia.gov.au Image copyright ABC News: Gavin Coote | | |
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| | | | | | |  | | Bathe in uninterrupted luxury with Kangaroo Islands new Stowaways | | From 1 November, Kangaroo Island welcomes two new luxury retreats nestled amidst the serenity of a working sheep farm. Expanding on the Stowaway brand’s existing abodes, the two new hamlets – The Hide and The Snug – serve up captivating panoramic views off north coast of the rugged South Australian island. A short distance from the island’s popular destinations and amenities, the new king-bed Stowaways omit a soothing sense of luxury thanks to private outdoor spas, sauna, full cooks’ kitchen and double-sided wood fires. | | |  | | Ignite your inner diva at the Sydney Opera House | | World-famous cultural institution, the Sydney Opera House, is giving travelers top billing in their own performance as part of the Diva for a Day experience. Transported by limousine to the Opera House, guests will be treated to a full-service ‘Star of the Opera’ makeover including a costume fitting at the Opera Australia Centre and hair & make up session with an Opera Australia hair & make-up artist. Participants will then receive a private photo shoot in front of the Opera House sails, two seats at the performance that evening and dinner at Bennelong. | | |
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| | | | |  | | Putting on the ritz! Melbourne’s Ritz-Carlton to open in March 2023 | | Melbourne/Narrm’s CBD will be elevated to luscious new heights in March 2023 with the launch of The Ritz-Carlton, Melbourne. Boasting an extraordinary design, exceptional experiences and breathtaking views, the opulent Lonsdale Street hotel will feature 257 rooms, finished with Marriott Bonvoy®’s quintessential sense of elegance. On arrival, guests will be taken to the venue’s lobby on level 80 of the building before they explore a hotel offering signature dining experiences across both restaurant and bar, holistic wellness spaces and an iconic infinity pool. | | |  | | AAT Kings restarts Sydney and Melbourne day tours | | Leading tour and experience operator, AAT Kings restarted and refreshed of its Day Tours in Sydney/Warrane and Melbourne/Narrm. Departing from Sydney, travellers can now enjoy a delight for the senses aboard the Blue Mountains with AAT Kings Blue Mountains All-Inclusive Discovery which incorporates an Indigenous-led tour of Sydney Zoo, time at the Three Sisters and an experience at Scenic World. Meanwhile the Great Ocean Road & the Twelve Apostles Day Tour and the Phillip Island - Penguins, Koalas & Wildlife Tour each offer travelers departing from Melbourne time to soak in the ambient and awe-inspiring wonders of Victoria. All agents are encouraged to book via AAT Kings’ new Day Tours Booking Portal. | | |
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