| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | The tourism industry has had another tough week with interstate travel restrictions tightening and ongoing uncertainty around when the industry will see some return to normality. As frustrating as this is, we are also getting encouraging feedback about significant levels of pent up demand for domestic holidays – and a desire to have different types of holidays. So, while we continue to face some challenges, we can be confident, that when people are able to travel freely again, they will. Tourism Australia is continuing to develop its domestic campaign plans, more details of which we will be sharing this Friday 31 July at 11am in our next webinar. The webinar will include a consumer insights update from our Executive General Manager of Strategy & Research, Rob Dougan, and a marketing update from our Chief Marketing Officer, Susan Coghill. We will also be joined by Australia’s Tourism Minister, Simon Birmingham, who will give an update on Australia’s ongoing response to coronavirus. Register here. Also a reminder that over the past few weeks, Tourism Australia’s international teams have hosted a series of virtual market specific updates and you can watch recordings here. Phillipa Harrison | | | | |
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| LET YOUR CUSTOMERS KNOW YOUR BUSINESS IS COVID-SAFE | | While some tourism businesses are reopening across Australia and others continue to navigate tightening restrictions, implementing and communicating COVID-Safe measures to customers has never been more important. See some of the different approaches that businesses are taking here: | | | | | | | | | |
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| | | | |  | | Australia included in Travel + Leisure's World's Best Awards | | Readers of Travel + Leisure have ranked Tasmania and the Great Barrier Reef islands in the top 25 World’s Best Islands category in the 2020 World's Best Awards. Australia’s best loved cities and city hotels were also recognised in the Australia and New Zealand categories. The awards were voted by hundreds of thousands of readers in the 25th annual World's Best survey conducted by Travel + Leisure. The World's Best Awards appear in the August 2020 issue of the magazine and on the website. Australia was also named 2020 Destination of the Year by Travel + Leisure in November 2019. These designations are inspirational to Americans dreaming of future travel. | | |  | | Applications closing - Australia Marketplace Online | | Applications for Australia Marketplace North America and Australia Marketplace UK & Europe will close this Friday 31 July 2020. Both Australia Marketplace events are taking place online this year in a revised virtual format. The virtual events will provide an opportunity for participating Australian tourism operators to establish and maintain business relationships with qualified travel agencies and tour operators from key international markets. Please visit Australia Marketplace Online – North America and Australia Marketplace Online – UK & Europe for more information and to submit your application. | | |
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| | | | | | | |  | | Growing Wine Tourism & Exports | | Wine Australia is combining its popular ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs, with online workshops that cover both wine export and wine tourism training. Wine Australia has partnered with the Australian Tourism Export Council and Hydra Consulting to develop the new-look online workshops. From 11 to 14 August 2020, Wine Australia is offering four half-day sessions of online training for advanced participants, who are seeking more in-depth training to assist their business strategies. Participants may also choose to attend two half-day sessions of either advanced wine tourism or advanced wine export training. All workshops are substantially subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package. Register here and email enquiries to: development@atec.net.au. | | |  | | TasTalk… the movie | | In lieu of Tourism Tasmania’s annual TasTalk trade event, Tourism Tasmania have created a movie. As they were unable to host the trade event in its usual format this year, they worked with 49 tourism operators and the Australian Tourism Export Council (ATEC) to create the feature length movie. Whilst intended for the travel trade, many operators are also using it as a tool to show their customers too. Tourism Tasmania hosted an industry ‘exclusive premiere’ showing at Wrest Point in Hobart on 22 July. Since the launch last Thursday, there have been over 2,900 views of the movie. In advance of last week’s live viewing, 300 registered Tassie Specialists from Tourism Tasmania’s online program and ATEC Member Buyers were sent a bottle of Josef Chromy Pinot Noir and some Tasmanian-made caramel-chocolate popcorn to enjoy whilst watching the movie. Watch the movie here. | | |
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| | | | | | |  | | JW Marriott Gold Coast Resort & Spa set open in December | | JW Marriott has announced its brand debut in Australia with the launch of JW Marriott Gold Coast Resort & Spa. Following a $35 million rebrand of Queensland’s Surfers Paradise Marriott Resort & Spa, the resort will offer a new standard of luxury for travellers to Gold Coast’s iconic beaches. The resort will have a total of 223 new-look rooms and suites inspired by the hotel’s natural surroundings, with a choice of ocean or hinterland views. Guests will be welcomed to the resort under the JW Marriot brand from December 2020, with the resort continuing to welcome guests during the ongoing upgrades. | | |  | | Sky’s the limit for new rooftop venue atop the Art Gallery of Western Australia | | The rooftop of the Art Gallery of Western Australia is set to be transformed into a new multi-use venue with elements of entertainment, art, and culture. The exciting redevelopment project, Elevate, will feature an open-air sculpture walk, a new internal gallery space for exhibitions and events, and two outdoor multi-purpose spaces with city views. Also commissioned for the space is an eye-catching 34-metre-long artwork, by leading Noongar artist Christopher Pease, which will wrap around one third of the rooftop wall. Set to be the largest rooftop venue in Perth, Elevate is due to be completed in early 2021. | | |
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| | | | |  | | Darwin Supercars Doubleheader going ahead for August | | The Northern Territory’s stunning Top End will host not one but two weekends of Supercars action in August. Offering four fast and furious days of supercar racing under the region’s signature blue skies, travellers are encouraged to take part in the other unique experience on offer in the Territory. From fishing the Top End’s pristine waters and swimming in the clear waters of Litchfield National Park to sampling the eclectic cuisine and experiencing Aboriginal culture at Kakadu National Park, it won’t be hard to fill up an itinerary between each track weekend. The BetEasy Darwin Triple Crown will take place from 8 to 9 August, followed by the Darwin SuperSprint on 15 to 16 August. Tickets are on sale now at here. | | |  | | The Truffle Festival in Canberra now on | | The annual Truffle Festival - Canberra Region is now underway, welcoming guests for a range of truffle-centric events and experiences. The ultimate foodie festival to beat the winter chill, get hands on and take part in a truffle hunt, learn how to wash, grade, and cook with this elusive black ingredient, or simply sit back and enjoy a range of truffle-inspired dishes. Being able to buy fresh truffle is also part of the fun, with pop up markets and local outlets offering up a range of truffle infused products to try such as cheese, chocolates, oils, salts, and honey. The Truffle Festival –Canberra Region runs from June to August as a celebration of the region's thriving truffle industry. Activities up until 31 August are available to book online now. Check the website for the full program and activity details. | | |
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