Traveling

Sunday, July 29, 2018

Skift Turns 6 + Lessons for the Long Haul + Amadeus Hospitality a Tough Sell

July 30, 2018

Editor's Note

Skift turned six today, and it's been quite a ride — so far. And, we ain't done yet. Over the past half-dozen years, we've written countless stories on why travel startups fail. Today, we turn the proverbial tables and offer you a digital book, two years in the making, that traces the history of six iconic brands and delves into the reasons that enabled them to survive and flourish.

The book, "For the Long Haul: Lessons on Business Longevity," takes a look at JR East, the Oberoi Group, Southwest Airlines, Expedia Group, Autogrill, and South by Southwest. It is very fitting to publish it on our b-day because it is signature Skift — enterprise journalism that you won't find anywhere else.

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New Research: Business and Leisure Travel Are Becoming Increasingly Blurred
Sponsored by Expedia Group Media Solutions

It's not particularly shocking to learn that travelers combine their business and leisure travels, but it may be somewhat surprising to hear that this is still a rapidly growing phenomenon. Brands should take notice.

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Skift Marks 6 Years With This Digital Book Celebrating Business Longevity

In a world obsessed with startups and the latest valuation, creating a lasting business may not be sexy, but Southwest Airlines, JR East, The Oberoi Group, Autogrill, and others featured in our digital book did it with flying colors.


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Corporate confidence is high, so more meetings are taking place offsite. This is putting pressure on planners to source and plan events more efficiently, so many are turning to mobile tools to help.

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Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

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