| | | | | | | |  | | Business Events Australia Update | | Since our last update, it has been pleasing to see there have been several announcements that signal positive steps towards the recovery of the business events industry. Vaccination rates have been steadily increasing, resulting in the ease of restrictions in New South Wales (NSW) and the Australian Capital Territory (ACT), with Melbourne coming out of lockdown this Friday. The Australian Government announced its plans for reopening Australia to the world, with Australian citizens and residents, who are fully vaccinated, able to travel internationally in November. And last week, the NSW Government announced returning Australian travellers, with a TGA approved vaccine, will not have to quarantine. While it’s difficult to predict exactly when our borders will reopen to key international markets, we’re excited by this news. And, we’re especially looking forward to activating our marketing strategies for reopening to optimally position Australia as a world-class destination for when travel resumes and we can once again welcome back international business events in the near future. Robin Mack | |
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| Australia on show at IMEX America and IBTM World | | Tourism Australia’s specialist unit, Business Events Australia, will be joined on the Australia stand by six industry partners at IMEX America, the largest meetings industry trade show in the United States of America (USA). To be held in Las Vegas, from 9 to 11 November 2021, Australian industry will have the opportunity to meet and conduct business with international business events planners from both the incentive and association sectors. IMEX America is the first global trade show to return to having an in-person component since the COVID-19 pandemic emerged and signals a positive step towards the recovery of the industry. In addition, Business Events Australia will also have an in-person presence at IBTM World, which will be held in Barcelona from the 30 November to 2 December. | | | | | | |  | |
| Tourism Australia releases results of sixth wave of domestic sentiment research | | Tourism Australia’s latest wave of domestic research confirms that despite the recent lockdowns and travel restrictions impacting short-term confidence, decision makers remain largely positive about the future of events. Unsurprisingly, 77 per cent of businesses claim to have postponed or cancelled at least one event that was scheduled for June to October 2021. One in five of these businesses claim they re-scheduled their event within the next three months, whilst most have rescheduled 4 to 12 months from now. Concerns about the COVID-19 safety reputation of potential event locations, health concerns, and interstate borders are amongst the top influencing factors to events resuming. However, encouragingly 81 per cent indicate they are planning events one to two years from now, up 6 per cent from May. Fifty-eight per cent of decision makers planning to hold events in the next 18 months or sooner indicated an increased desire to get back to face-to-face events, whilst overall decision makers remain largely positive in terms of the planned budget and number of attendees of future domestic events. Read the latest research on the Business Events Australia website. | | | | | | |  | |
| 18 trade media partners confirmed for FY22 | | Throughout the COVID-19 pandemic Tourism Australia has continued to inspire and sustain interest in Australia as a business events destination through the delivery of an international content marketing strategy. For the 2021-22 financial year, Tourism Australia has confirmed partnerships with 18 international business events trade media in North America, United Kingdom/Europe, New Zealand and South and South East Asia to continue to keep Australia top of mind amongst international customers. Along with delivering inspirational content, which has focussed on positioning Australia at the forefront of business event delivery, these partnerships help to promote and drive traffic to Tourism Australia’s self-published incentive magazine, Australia Next, as well as Australia Innovates, the documentary style video series that showcases Australians excelling in their field of expertise. In November, Tourism Australia will release the next episode in the series, which highlights a sustainable off-grid solution to provide remote locations with access to clean water. Get in touch with the Business Events Australia team to share your news and updates to help keep Australia top of mind. | | | | | | | | | | | | | | | | |
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