Who says travel agents are obsolete in the modern travel industry? Sure, online travel sites, and more direct booking by travelers, require less of the services travel agents performed for their customers a generation ago. But as Skift contributor Laura Powell points out in her story below, travel agencies are in growing demand at the very top end.
Operators of luxury hotels and services are throwing major incentives at top-performing travel agents, from educational perks to extra marketing dollars. And what else would you expect from five-star proprietors but to create exclusive club memberships for its top-producing travel agents? Luxe is redefining an occupation that the Pricelines and Bookings of the world seemed at one time to have pointed toward extinction. Self-service never really replaced service, a concept that some companies, and travelers, still place a premium on.
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