We wonder how Hilton CEO Chris Nassetta was feeling on Wednesday after his rival Hyatt Hotels reported earnings. Hilton has been the lone holdout among the big chains from dabbling in homesharing as a way to win back some ground against Airbnb. Hyatt, on the other hand, is dabbling, and paid the price in the most recent quarter. It reported Wednesday it was taking a $22 million impairment charge on its investment in private accommodations provider Oasis. Hyatt said it under-performed and was not that great of a fit so far.
That news follows AccorHotels' disclosure last week it would take a $288 million write-off on investments that included Onefinestay. So it turns out homesharing may not be as easy it looked to the hotel giants a year ago, writes Senior Hospitality Editor Deanna Ting below. It's early days, of course, and Airbnb isn't doing itself any favors in its skirmishes with cities. But that brings us back to Hilton's Nassetta. He hasn't ruled out jumping in, but he told investors back in April he's fully aware how different the business is from his own. Based on the heavy impairment charges of the past two weeks, it sure looks like the Hilton chief executive's restraint is the smarter move at this point.
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