| No images? Click here  4 October 2023 Kia ora, As we start to look towards the summer season, I’ve been thinking about sector recovery so far and what lies ahead. It was great to see the FIFA WWC 2023 injecting vibrancy into our communities and providing a welcome boost over the winter season, with holiday arrivals for July at 86% of pre-covid numbers. On the back of this, the outlook for summer is showing strong desire and connectivity out of North America and overall airline capacity sitting around 90%. While we expect a positive summer season, we are closely monitoring recovery as global economic pressures force consumers to tighten their belts and carefully consider their next holiday destination. We’re also facing fierce competition from other destinations, all vying for high quality visitors. This means we need to work even harder to capture their attention by finding compelling ways of telling our destination New Zealand story. To support this, we’ve just launched new content in our western markets featuring one of New Zealand’s most famous exports, well known director Taika Waititi to entice high-quality visitors to our home. Find out more about this below. During a time of global economic pressure, we know that tourism contribution to the economy is critical. Between April and June this year international visitors contributed $2.1 billion to New Zealand’s economy. Tourism provides an economic buffer and supports our country and communities as other industries feel more of an impact. It’s important that we ensure our contribution and growth as an industry supports our transition to a more sustainable and regenerative future. For Tourism New Zealand this means growing the contribution of visitors on the ground by shaping the visitor mix. This ensures we’re attracting high quality visitors who travel to different region and visit during off peak and shoulder seasons – spreading visitation and spend out across the year. We’ll also be encouraging visitors to participate in more tourism and culture experiences, so they feel more connected to our home and respect and protect our environment while they are here. We’re looking forward to working with and supporting industry through this summer season and beyond, as we navigate this next stage of recovery and the transition to a more sustainable future. As always - if you have any questions, feedback, or want to get in touch with myself or one of the Tourism New Zealand team, please contact us.  Ngā mihi,
 Taika shows aroha for Aotearoa We've harnessed the star power of one of New Zealand's best known exports to support one of New Zealand's biggest exports - tourism! The content showcases a range of New Zealand locations and experiences including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōura and wine tasting in Auckland. It will be used across Tourism New Zealand and HBO Max channels.  Destination New Zealand content reaches over 2.5 billion people Content to capture the attention of football fans during the FIFA WWC 2023 reached a staggering 2.5 billion people and generated over $20 million in estimated advertising equivalent value. The content showcased the most beautiful game of football, featuring a local schoolgirls’ football match set in Aoraki Mount Cook National Park.  Tourism New Zealand recognises conference champions Tourism New Zealand recognised the contribution of 45 experts from across New Zealand who we have worked with to successfully bid for and win international conferences. The winners are from a range of fields including indigenous education, green infrastructure, virtual reality and public health. In the last financial year alone, New Zealand won 54 international conferences, estimated to be worth $63.8m to our local economy.  Over 650 travel Southeast Asia sellers trained to attract HQVs Over 650 travel sellers were trained to become experts in selling New Zealand during TNZ’s recent trade roadshow across Singapore, Kuala Lumpur, Jakarta, and Bangkok. A delegation of 37 NZ tourism operators met with and trained the sellers on our latest tourism offerings. |
Tuesday, October 3, 2023
Tourism News – tourism provides an important contribution in tough economic times
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