| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | This week marks one year since we started rolling out our global Come and Say G’day campaign around the world, welcoming international travelers to Australia, and supporting the recovery of our visitor economy by driving demand back down under. Whilst the heavy lifting of the campaign is far from done, we are already seeing that it has had a positive impact in our key markets around the world. When our campaign launched in October 2022 visitation to Australia was at about 50 per cent of monthly pre-pandemic levels, and the latest arrivals numbers for July show we have steadily climbed back to about 80 per cent. To celebrate, Ruby the Kangaroo has been hopping onto billboards in Beijing, Chengdu, London, Singapore and New York. This week kicked off with around 300 Aussie Specialist Program travel agents from around the world attending G’day Australia in Cairns/Gimuy, Queensland. Whilst they are here, the agents, who are the frontline sellers of Australian holidays in our key international markets, will participate in an intensive training and familiarisation program, which in turn supports them to sell Australia with greater confidence. Whilst in Cairns, the agents will meet with around 130 Australian tourism operators during the workshop and networking event portion of the program. The event is delivered by Tourism Australia in partnership with Tourism and Events Queensland, and supported by Tourism Tropical North Queensland, and this is the first time the international mega familiarisation and workshop event has been held since 2019. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | |  | | Registrations are open for Tourism Australia’s Industry Briefings and Networking Events | | Industry are invited to register for Tourism Australia’s 2023 Industry Briefings and Networking Events. The free of charge briefings will take place from 4.30pm to 5.30pm and will include an update from Tourism Australia’s Managing Director, Phillipa Harrison followed by a networking event from 5.30pm to 7pm on the following dates:
10 November - Adelaide/Tarntanya
13 November - Melbourne/Narrm
20 November - Brisbane/Meeanjin
21 November - Perth/Boorloo
27 November - Sydney/Warrane Register to attend here. Further dates and venues will be announced shortly. | | | | | | |  | | Visit Canberra team in North America | | Chief Minister of the ACT, Andrew Barr, was recently in the USA for a trade mission which included the team from Visit Canberra. The Visit Canberra team were in market to promote Canberra to our trade partners and raise awareness of new Fiji Airways flights that connect Canberra to Nadi, Fiji, and onwards to their four North America Gateways of Vancouver, San Francisco, Los Angeles, and Honolulu. The Tourism Australia team in North America met with the Chief Minister and his delegation to talk about recovery from North America and opportunities for Canberra in this market. The Canberra team also hosted a trade event in Los Angeles in partnership with Tourism Australia and Fiji Airways, as well as supported a roundtable lunch in New York with senior representatives from five of our Key Distribution Partners. | | |  | | Australia on show at Delta Vacations University | | Tourism Australia participated in the Delta Vacations University travel advisor training event in Minneapolis recently. Drawing over 1,000 travel advisors from across the United States, this annual event is billed as one of the US travel industry’s premier educational events. Advisors were updated on Australia’s destinations and experiences in a series of ‘classroom’ training sessions, as well as deeper conversations regarding itinerary planning at the Australia trade show booth. Delta Air Lines will be increasing their capacity to the South Pacific with their Los Angeles to Sydney route growing from a daily service to 13 flights a week from December using their modern A350-9 aircraft. | | | | | | | |  | | Italian travel agents explore Australia | | Tourism Australia recently partnered with the Italian key distribution partner, Idee per Viaggiare, in a familiarisation activity bringing ten travel agents and two digital content creators on a trip down under. The program was part of a wider initiative by Idee per Viaggiare, which will see a total of 13 familiarsation trips and 150 travel agents travelling all over the world on the so called ‘Unconventional World Tour 2023’. The journey started on World Tourism Day and the agents, all Aussie Specialists and first timers in Australia, explored Sydney, the Red Centre and Uluru and Melbourne. | | |  | | October Hot List released | | Tourism Australia has released its latest travel 'Hot List' for October 2023, available to download now on its corporate website. The guide, which includes the latest news and tourism offerings across the country and is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here. | | | | | | | | | |  | | Austrade Webinar: Assessing the impact of rising sea levels on travel and tourism in the Asia-Pacific | | Austrade’s Visitor Economy team is hosting a webinar on 26 October 12pm to 1pm (AEDT), discussing the impact of rising sea levels on travel and tourism in the Asia-Pacific region. The presentation is based on insights from the recent APEC Tourism Working Group meeting in Seattle and features US-based experts who will explain future coastal effects and share tools for tourism small-to-medium enterprises to adapt and mitigate sea-level rise. Speakers include Charles Fletcher and John Crotts from the University of Hawaii, both renowned in climate and tourism research. Register here. | | |  | | Tourism Tasmania 'How to work with cruise' guide | | Tourism Tasmania has produced a guide for Tasmanian tourism and retail businesses looking to offer product to the cruise shipping market. The guide provides information on how to deliver shore experiences to passengers, who to work with, and how the cruise distribution system works. The guide also provides information on different cruise lines and their passenger demographics as well as key contacts and useful links. Download the guide. | | | | | | | | | |  | | Green Globe™ accreditation awards to Sofitel Darling Harbour | | Sofitel Sydney Darling Harbour in Sydney/Warrane has received full accreditation with Green Globe™ - the world’s leading certification for sustainable operation and management of travel and tourism worldwide. This accreditation sees the Darling Harbour icon as the first Sofitel hotel in the Pacific region to achieve this level of sustainability excellence. The Green Globe™ standard includes a set of criteria across four key pillars of Sustainable Management, Social/Economic Factors, Cultural Heritage and Environmental with more than 380 compliance factors, reviewed and updated annually. Accor is committed to sustainable development. In 2020, the Group set out its commitment to contribute to net zero carbon emissions globally by 2050 in line with the Paris Agreement and engaging in absolute reduction of green house emissions. | | |  | | South Australian culinary festival announces creative team for 2024 | | Preparations are underway for the launch of the Tasting Australia presented by RAA Travel 2024 program which will run from 3 to 12 May 2024, as the festival’s creative team is announced. South Australian chef Karena Armstrong will continue in her role as festival director, with fellow local chef Kane Pollard appointed the festival’s new food curator. Pollard, executive chef of Topiary restaurant in Adelaide/Tarntanya’s north-east and PLACE Dining, is renowned for his sustainable use of unique produce and traditional methods. Drinks curators Meira Harel and Banjo Harris Plane are set to deliver their second beverage program in 2024, while esteemed chef Simon Bryant remains festival patron. The return of the festival comes after more than 68,000 people enjoyed Tasting Australia’s Town Square in the centre of Adelaide this year. | | | | | | | |  | | Two of Australia’s best Turkish restaurants unite for a one-night-only event | | For one night only, Efendy Group’s executive chef Arman Uz and owner and head chef Coskun Uysal from Melbourne/Narrm’s Tulum are set to join forces to host the ultimate Turkish dinner. With a share-style menu created by Tulum, the dinner will be hosted at Maydanoz, in Sydney/Warrane’s heart, on 26 October. The event will kick off at 7pm with cocktails and canapes. Guests will then be seated and treated to a menu split into three main sections; small plates, larger plates and desserts. Highlights from the larger plates include: raw yellowfin tuna with fried green pepper borani and smoked cherry tomatoes. Tickets can be purchased now for $165 a head with an optional wine pairing available on the night. | | |  | | Unyoked and AllTrails Call for Participants for Global Nature Study | | Australian based sustainable tiny-home operator Unyoked and the world’s largest and most-used outdoor platform, AllTrails have announced The Global Nature Study collaboration. Calling on participants from Australia, New Zealand and the United Kingdom, the study aims to uncover the specific scientific benefits of time spent in nature, and if time outside can genuinely help manage the ups and downs of modern life. Tracking key metrics like stress, creativity and sleep, participants will have their results analysed by medical experts including medical advisor, Dr. Suzanne Hackenmiller & University of Queensland’s Professor Richard Fuller. As part of the study, 100 complimentary two-night stays in an Unyoked cabin and an AllTrails+ subscription are on offer to applicants to take part in. | | | | | | | | | | | | | | | | | s |
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