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Wednesday, May 31, 2023

Essentials… | Australia promoted in Europe | National Reconciliation Week | and more…

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31 May 2023
TOURISM AUSTRALIA UPDATE

National Reconciliation Week 2023 has kicked off, and this week is a time to learn about our shared histories, cultures, and achievements, and to explore how each of us can contribute to achieving reconciliation in Australia. The theme for this year is Be a Voice for Generations and encourages all Australians to be a voice for reconciliation in tangible ways in our everyday lives - where we live, work and socialise.

For all of us in tourism, as we promote Australia and Indigenous stories and experiences to the world, we can play a role in keeping the conversation around reconciliation moving forward, whilst also helping to grow demand in the indigenous tourism space. From a Tourism Australia perspective there are lots of activities in the space underway, and many more to come. An upcoming program we have supported is the ground-breaking documentary series The First Inventors. The series premieres on NITV and Network 10, Thursday 15 June at 8.30pm. You can read more about the series here.

Finally, last Friday we held our May Industry Webinar. If you missed the update you can view the slides and watch it online here. Our next Industry Webinar will be held on Friday 23 June at 11am AEST, and you can register to attend here.

Phillipa Harrison

Tourism Australia Activity
Tourism Australia Italy invites the Industry to Come and Say G'Day

Last week, Tourism Australia hosted its annual Italian industry meeting in Milan. The event, began with a Destination Australia partner meeting involving representatives from Tourism and Events Queensland, Tourism NT, South Australian Tourism Commission, Visit Victoria and Tourism Western Australia, followed by a trade media roundtable and interviews.

The day continued with a walkthrough of the open-air photo exhibition 'Come and Say G'day' with trade partners, followed by an evening function with 45 participants from key tour operators and airline contacts.

The guests received the latest information on the Italian market performance, activities in Italy as well as updates from the state and territory tourism partners.

French Travel program returns to Australia

French television travel program Échappées Belles has returned to Australia for the third time with a never-before-seen episode: 'Sur la Route de L'Océan' (On the Ocean Road).

The 90 minute broadcast which reached an average of 2 million viewers premiered on 27 May during prime time on French national public television channel 'France 5'. Viewers can also access replays via YouTube internationally.

Tourism Australia, with support of Destination NSW and Visit Victoria, hosted the crew who divided into two teams and criss-crossed Australia's eastern seaboard, from Sydney/Warrane to Melbourne/Narrm, passing through Narooma, Beowa National Park, Merimbula, Gippsland, Wilsons Promontory, French and Philip Islands, along with many more destinations along the way.

Aussie Specialists hosted in South Australia

Last week seven domestic premier Aussie Specialist Program agents were hosted by the South Australian Tourism Commission on a famil in Adelaide/Tarntanya and surrounds. The group were treated to an amazing itinerary, including wildlife experiences, wineries and an immersive Aboriginal guided walk through the botanical gardens with Southern Cultural Immersion. They sampled local cuisine at Hardy's Verandah Restaurant at Mount Lofty House and Appellation by Louise and enjoyed stays at EOS in Adelaide, Sequoia in the Adelaide Hills and the Louise in the Barossa Valley.

‘Aus on Tour’ in Northern Europe

'Aus on Tour' took place across three cities in Northern Europe this week, giving over 100 trade agents the chance to enhance their knowledge of Australia and learn how to best sell the destination to their customers. Agents in Antwerp, Amsterdam and Copenhagen attended a series of interactive workshops during the tour delivered by Aussie Specialist Program trainers as well as partners including thl Apollo, Tourism and Events Queensland, Tourism Northern Territory, Destination New South Wales, Visit Victoria, the South Australian Tourism Commission and Singapore Airlines who were delighted to offer one lucky agent the chance to win a return flight to Australia.

Register for Tourism Australia’s June Industry Webinar

Tourism Australia will hold its next Industry Webinar at 11am AEST Friday, 23 June. The update will include insights from industry along with an update from Tourism Australia's Managing Director Phillipa Harrison. Register to attend here.

May Hot List released

Tourism Australia has released its latest travel 'Hot List' for May 2023, available to download now on its corporate website. The guide, which includes the latest news and tourism offerings across the country and is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.

Tourism Industry News
Changes to Australia's working holiday maker program for UK travellers

Today the Australia-United Kingdom Free Trade Agreement (A-UKFTA) entered into force, commencing new arrangements under Australia's Working Holiday Maker (WHM) program and the UK's Youth Mobility Scheme (YMS). For UK passport holders who apply for Australia's Working Holiday visa, the new arrangements will see an increase in the eligible age range and removal of specified work requirements. From 1 July 2023, UK passport holders will be able to apply for a Working Holiday visa between the ages of 18 and 35 years inclusive. This is a five year increase from the current maximum age of 30 years inclusive. From 1 July 2024, UK passport holders will be eligible to be granted Working Holiday visas up to a total of three years without having to meet any specified work requirements. Find out more here.

ATEC launches new accessible and inclusive tourism training

The Australian Tourism Export Council's (ATEC's) latest Tourism Training Hub program, Accessible and Inclusive Host, helps businesses build their confidence to work with travellers with access needs. Estimated to account for around 20 per cent of the travel market, people with a disability and specific needs are an important market.
The three-module, on-line, self-directed training program helps understand the differing needs of travellers, what influences their travel and how to attract and attain these guests. Find out more and register here.

CAPA Australia Pacific Aviation Summit

The CAPA - Centre for Aviation (CAPA) will hold its Pacific Aviation Summit 2023, hosted in Brisbane by Brisbane Airport the event will run from 14 to 15 September 2023. The summit will explore the major issues facing aviation, including the recovery of the Chinese market, changes in passenger behaviour, tourism trends, insight on government thinking, and sustainability. Find out more here.

Apply for the 61st Australian Export Awards

Applications are now open for the 61st Australian Export Awards (AEA). The AEA is a national program that celebrates the achievements of extraordinary Australian exporters, and the far-reaching impact they have on the nation’s economy – whether your business exports the best of Aussie tourism, events or education to the world. The program is presented by the Australian Trade and Investment Commission (Austrade) in partnership with State and Territory awards programs. Applicants are advised to check state or territory closing dates in June. Find out more and apply here.

Australian Stories
First Nations culture on show with AGNSW and Bangarra Dance Theatre
From Wednesday 21 June, the Art Gallery of NSW (AGNSW) and Bangarra Dance Theatre are coming together for a series of exclusive evenings celebrating art, food and dance across two iconic Sydney/Warrane venues. Yuldea experience: With Art Gallery tour and dinner at MOD Dining commences with a guided tour of the Art Gallery NSW's Yiribana Gallery which features 160 Aboriginal and Torres Strait Islander works and is followed by a two-course feast at MOD Dining on site. The evening concludes at the Sydney Opera House with a stirring performance of Yuldea by Bangarra Dance Theatre; a show created by Artistic director Frances Rings as a showcase of the Aṉangu people of the Great Victorian Desert.
SATC launches second round of River Revival Voucher Program
The second round of the South Australian Tourism Commission’s River Revival Voucher program will run from 19 to 21 June. After round one of the vouchers injected over $1.8 million in voucher bookings alone into the flood affected Murray River regions, the second chance draw will see unredeemed vouchers from the first booking period go back into a draw. The new round of vouchers includes a $750 category of vouchers - for use on a houseboat holiday or hosted tour experience. The tourism incentives come after Riverland and Murray River, Lakes and Coorong regions were hit hard by the once-in-a-century floods last summer.
The Lume to house First Nations multi-sensory showcase, Connection
Following the success of Grande Experiences multi-sensory exhibitions showcasing the work of Vincent van Gogh and Claude Monet, The Lume in Melbourne/Narrm has announced the launch of Connection. Opening on 23 June, the 3,000 square metre gallery space will feature works from over 110 visual and musical First Nations artists, representing Indigenous history and stories told through the lenses of Land, Water and Sky. Curated in consultation with the National Museum of Australia, Connection will take up residency at The Lume's permanent home inside Melbourne Convention and Exhibition Centre.
Booming hospitality group PUBLIC unveils new culinary lead
Rapidly growing Sydney/Warrane based hospitality group, PUBLIC, has announced a new Creative Culinary Director, Clayton Wells. Having formerly helmed Automata and A1 Canteen, Wells will be responsible for devising the culinary approach and direction for PUBLIC's growing list of more than 20 hospitality venues opening from 2023, including an unopened Bondi hotel. The Wells announcement comes after PUBLIC acquired The Maybe Group, specialists in cocktail bars and sophisticated drinking venues
NEWS IN BRIEF

 

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