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Wednesday, May 24, 2023

Essentials… Australia on show at IMEX Frankfurt | Register for Tourism Australia’s Industry Webinar | National Reconciliation Week | and more…

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24 May 2023
TOURISM AUSTRALIA UPDATE

This week, our specialist business unit, Business Events Australia, are attending IMEX Frankfurt, one of the world’s largest international business events exhibitions. They will be joined on the Australia stand by 20 Australian organisations, read more about the event below.

As I mentioned last week, this Friday, 26 May, at 11am AEST our May Industry Webinar is taking place. Along with an update from me, we will also be joined by Tourism and Events Queensland’s newly appointed CEO, Patricia O’Callaghan and Matt Cameron-Smith, CEO, Voyages Indigenous Tourism Australia. Register to attend.

Finally, National Reconciliation Week commences this Saturday, 27 May and continues through to 3 June. The week is a time to learn about our shared histories, cultures, and achievements, and to explore how each of us can contribute to achieving reconciliation in Australia. The theme for this year is Be a Voice for Generations and encourages all Australians to be a voice for reconciliation in tangible ways in our everyday lives – where we live, work and socialise.

For all of us in tourism, as we promote Australia and indigenous stories and experiences with the world, we can play a role in keeping the conversation around reconciliation moving forward, whilst also helping to grow demand in the Indigenous tourism space

Phillipa Harrison

Tourism Australia Activity
Register for Tourism Australia’s May Industry Webinar
This Friday, 26 May, at 11am AEST Tourism Australia will be holding its May Industry Webinar. Tourism Australia’s MD Phillipa Harrison will be joined by Tourism and Events Queensland’s newly appointed CEO, Patricia O’Callaghan who will provide an update on what’s happening in Queensland, and her perspective on the challenges and opportunities ahead. Matt Cameron-Smith, CEO, Voyages Indigenous Tourism Australia will also join the webinar and will talk about the newly launched experience Wintjiri Wiṟu and Indigenous tourism more broadly in Central Australia. Register to attend the webinar here.
Australia on show at IMEX Frankfurt
This week, Tourism Australia’s specialist business unit, Business Events Australia, are attending IMEX Frankfurt, a key international business events exhibition. Held from 23 to 25 May in Frankfurt, the team are joined on the Australia stand by 20 Australian organisations, who represent a mixture of destinations, venues, Destination Management Companies and accommodation. During the trade show industry will have the opportunity to meet and conduct business with international planners from the conference, convention and corporate events industries.
Tourism Industry News
Reviving International Tourism Grant Program

Austrade has partnered with the Australian Tourism Export Council (ATEC) and the Council of Australian Tour Operators (CATO) to deliver the Reviving International Tourism Grant Program (RITG). RITG is part of the Australian Government’s $48m commitment in the Visitor Economy National Strategy THRIVE 2030 to support the tourism and travel industry to sustainably grow the Visitor Economy.

RITG will provide funding of up to $9m to support international-ready Australian tourism exporters and travel wholesalers to undertake demand driving activities that rebuild and strengthen international supply chains. Eligibility and application information is available in the Grant Guidelines, available on the Austrade website.

Australian Government encourages workers to ‘Choose Tourism’

The Australian Government has rolled out a new $7.5m grant program to promote tourism as a career of choice.
The program aims to create new, extend or amplify existing marketing campaigns and programs being run by State and Territory governments and supported industry partners. The program is part of the Australian Government’s $48m commitment to support the tourism and travel industry to sustainably grow the Visitor Economy THRIVE 2030 strategy.

The Australian Government has allocated funding to each State and Territory over two financial years 2022/23 and 2023//24. This grant program is a closed round, open to identified potential recipients only. More information on eligibility is available on Austrade’s website.

Australian beach named ‘best in the world’
Lucky Bay at Esperance in Western Australia has claimed the coveted top spot in The World’s 50 Best Beaches 2023 List. Presented by Banana Boat, the list is a snapshot of the opinons and experiences of top travel influences and professionals around the world. Queensland’s Whitehaven Beach ranked number four with other Western Australian beaches, Turquoise Bay in Exmouth in the state’s north, coming in at number 17, and Little Hellfire Bay, also in Esperance, in 28th spot.
International Diversification Discussion paper released for feedback
Developing new markets, attracting new traveller segments and building new products for Australia’s visitor economy is critical to the sector’s post-pandemic recovery and future resilience. Austrade, in cooperation with Tourism Australia, the States and Territories and industry, is developing a strategy to increase diversification of Australia’s tourism, business travel and international education markets and products so we would appreciate your input. If your business or organisation is part of the visitor economy – please download the Discussion Paper and provide feedback via survey or email.
Australian Stories
SEIT tour operator launches new Queensland experiences along with brand refresh
Small group touring specialists, SEIT have announced the rollout of a brand refresh along with the launch of two new Daintree tours, marking the company’s expansion beyond the Red Centre and into Tropical North Queensland. The new full-day small group Daintree Dreaming – Aboriginal Art & Culture and Daintree Dreaming – Traditional Aboriginal Fishing tours, offer travellers a glimpse into the unique lives of the Kuku Yalanji people, the Indigenous people of Mossman country. As part of the brand refresh, a new logo and visual identity was created to represent SEIT’s expansion into new markets.
HERE NOW food festival to run during Vivid Sydney
As part of Vivid Sydney, Sydney/Warrane eatery Mary’s will facilitate HERE NOW on Sunday 11 June, a day-to-night festival of food, wine, art and music. Paying homage to the New South Wales food scene, HERE NOW is co-curated by drinks journalist and P&V Wine and Liquor Merchants co-founder Mike Bennie, and acclaimed farmer and restaurateur Palisa Anderson. Taking place in Macquarie Place Park from 3 to 9pm, the exciting produce led program will include pop-up experiences from local chefs and drinks producers including Woolloomooloo restaurant Viand, Icebergs Dining Room and Bar, Chat Thai, P&V Baller Bar and Heaps Normal.
Adelaide Hills Shaw + Smith winery unveils cellar door revamp
Renowned Adelaide Hills winery, Shaw and Smith, has extended and fully renovated the Tasting Room at their Balhannah winery. With capacity for 60 people seated indoors and 40 on the outdoor terrace, as well as a new private tasting area for up to 12 people, the Tasting Room is an elevated extension of the beloved Shaw + Smith space. Adelaide/Tarntanya chef and restaurateur, Andre Ursini of Orso has been enlisted for catering for events on-site, while drop in guests can enjoy bespoke tasting flights alongside eight starter-sized dishes.
New Sixty6 Acres retreat offers country-luxe ‘haycation’ on Sunshine Coast
The Sunshine Coast in Queensland is now home to Sixty6 Acres country retreat. Luxury accommodation located just five minutes from the Big Pineapple, the contemporary farmstay includes six individual luxe ‘quarters’ each with their own large veranda overlooking a lake and lawns. The self-contained experiences feature wood burning fireplaces, freestanding baths, full kitchens and modern stylings. Created by Andrew and Jo Pitcher, the property includes 7,200 recently planted pineapple trees which will be producing fruit in 9-18 months.
NEWS IN BRIEF

 

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