| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Over the weekend some of the Tourism Australia team were privileged to attend the Garma Festival 2022 on Gumatj Yolngu Country in Northeast Arnhem Land. After two years of COVID-19 cancellations the festival was able to be held once again and celebrate and showcase Australia’s Aboriginal and Torres Strait Islander cultures. The Prime Minister also attended the event and announced further details aligned with the government’s promise to implement the Uluru Statement of the Heart. At Tourism Australia we see tourism as providing an important pathway towards reconciliation, and an opportunity to showcase and elevate the significance of Aboriginal and Torres Strait Islander cultures and traditions within our workplace, across the tourism industry and amongst our visitors. We launched our fourth Reconciliation Action Plan in May 2021. The Plan outlines Tourism Australia’s vision for Reconciliation as one where the cultures and knowledge of Aboriginal and Torres Strait Islander peoples and communities are embraced as central to Australia’s identity; and that all Australians feel proud of connecting with 60,000 years of storytelling, resilience and innovation. This weekend coming, we look forward to reconnecting with our North American industry partners at Australia Marketplace North America 2022. The event kicks off in Los Angeles on 7 August and includes two days of pre-scheduled appointments between buyers and sellers as well as networking opportunities. Phillipa Harrison | | | | | | | | | |  | | | Don’t Go Small, Go Australia | | As one of Australia’s longest running TV exports, Neighbours, aired its final episodes in the UK last week. Tourism Australia has been urging Brits to make Australia the destination for their next holiday. During the show’s final week, Tourism Australia’s latest campaign, Don’t Go Small, Go Australia, inspired viewers to experience our country’s unique landscapes and natural wonders as they tuned into each episode. In a special tribute to the much-loved TV drama, which has been a longstanding hit with UK households over the past 37 years, during the show’s grand finale three million UK viewers were treated to a special version of the ad featuring memorable scenes from Neighbours alongside breathtaking destination footage of iconic locations - reminding Brits that it’s time to come and say g’day. View the ad here. | | | | | | | | Tourism Australia Activity | | | | | | |  | | Australia on show at Travel Leaders EDGE Conference | | Australia’s tourism experiences were featured at Travel Leaders Network EDGE conference held recently in Denver, Colorado. The event attracted over 2,000 industry professionals from across North America. Meetings with premium-selling advisors covered new tourism offerings and Signature Experiences of Australia. Advisors were educated on the Aussie Specialist Program and destination experiences through meetings and the trade show. A training workshop, in partnership with Tourism Western Australia, focused on food and wine, Indigenous tourism, wildlife, and nature-based experiences. Feedback from advisors was that Australia remains a highly sought-after destination amongst their clients. Travel Leaders Network is the world’s largest travel network with over 55,000 North American travel advisors. Tourism Australia is a long-standing destination partner, engaging with advisors through marketing and educational activities throughout the year. | | |  | | New research indicates a positive shift for domestic business events | | New research undertaken by Tourism Australia’s specialist business unit, Business Events Australia confirms the levels of confidence for business event planning across Australia continues to grow, with the latest Event Here This Year campaign contributing to the positive results. The campaign, which aimed to encourage corporate decision makers in Australia to get back to holding face-to-face business events, generated 15.4 million impressions from March to June 2022. One in two corporate decision makers recalled having seen the advertising and 96 per cent of those stated they had already taken positive steps towards planning a face-to-face business event in Australia as a result. The research also highlighted that the confidence of Australia’s domestic business events sector is the highest it has been since the pandemic began, with 84 per cent of business decision makers planning events within the next 6 to 12 months. In addition, 95 per cent of corporates responsible for planning events offshore stating they are likely to relocate one or more of those events to Australia over the next 12 months. Read more here. | | |
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| | | | |  | | Indigenous Australia Promotion for Aussie Specialists in the US and Canada | | Tourism Australia’s North America team recently held an Aussie Specialist Program engagement incentive, focused on promoting the new Indigenous Australia course. Advisors were encouraged to complete the course and a short quiz during June to win a prize from Discover Aboriginal Experiences member, Maruku Arts, Uluru. The promotion resulted in a 758 per cent increase in course completions for the month of June. The campaign featured facts about Australia's Aboriginal people in four weekly emails to Aussie Specialists, with links to Discover Aboriginal Experience's online resources and videos. | | |  | | The July Hot List | | Tourism Australia has released its latest travel 'Hot List' for July 2022, available now on its corporate website. The guide to the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here. | | |
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| | | | | | |  | | Export Market Development Grants | | Austrade’s Export Market Development Grants (EMDG) program helps Australian businesses grow their exports in international markets. These grants encourage small to medium enterprises market and promote their goods and services globally. Round 2 of the Grants is now open and closes on 17 August. Further information can be found here. | | |  | | ATEC’s Emerging Leaders Program returns | | Returning after a short hiatus, ATEC’s popular ELITE program is back in a modified format for 2022. Applications are now open for dedicated individuals who are passionate about the tourism industry and wish to develop leadership skills and collaborative partnerships with their peers and mentors for long-term networking and support. ATEC also seeks industry leaders who wish to mentor for ELITE and beyond. Find our more here. | | |
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| | | | | | | |  | | Sunshine Coast Conversations with Industry | | Tourism and Events Queensland, in partnership with Visit Sunshine Coast is hosting Conversations with Industry on Friday 5 August at NightQuarter. The Sunshine Coast tourism industry are invited to attend to hear updates on Queensland’s strategic marketing priorities including insights into the latest consumer data and trends, along with key initiatives including the Transformational Experiences Mentoring Program. Find out more and register here. | | |
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| | | | | | |  | | VIP offering tempts travellers to Hilton Melbourne Little Queen Street | | The Hilton Melbourne Little Queen Street has recently launched its dapper Queen Adelaide lounge on the mezzanine level of the revitalised Equity Chambers building. Stepping through a beautiful archway from the iconic Bourke Street, guests staying in the newly launched King Heritage Rooms and Hilton Honours Diamond Members can enjoy The Queen Adelaide lounge daily from 8am until 8pm. The exclusive experience offers complimentary tea and snacks by day, and more adult-friendly cocktails and canapes from 5pm onwards. The luxe precinct has been designed by award-winning architects Bates Smart. | | |  | | The Gold Coast prepares for beer & cider led Sunday session this October | | Following a pandemic induced closure in 2021, the Cider Festival will brew to life on the 22 October 2022. A Sunday session in the Sunshine State, the day-long festival will take place at Broadwater Parklands between 11am and 5pm. Set to profile more than 40 bespoke craft brewers, the festival is being facilitated by Schwartz Family Company who have orchestrated the successful Canberra Craft Beer & Cider Festival for over a decade. Tickets for the family friendly event start from $20. | | |
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