Business Events Australia Industry Update – 5 August 2022

Having trouble reading? View online version 5 August 2022 New research indicates a positive shift for domestic business events New research undertaken by Tourism Australia’s specialist business unit, Business Events Australia confirms the levels of confidence and comfort for business event planning across Australia continues to grow, with the latest iteration of the Event Here This Year campaign contributing to the positive results. The campaign, which aimed to encourage corporate decision makers across Australia to get back to holding face-to-face business events, was in market March to June 2022 and generated 15.4 million impressions across the three-month campaign period. One in two corporate decision makers recalled having seen the advertising and 96 per cent of those stated they had already taken positive steps towards planning a face-to-face business event in Australia as a result of the campaign. The research also highlighted that the confidence of Australia’s domestic business events sector is the highest it has been since the pandemic began, with 84 per cent of business decision makers now planning events within the next 6 to 12 months (up 13 percent from February 2022). In addition, retaining business onshore is also looking positive, with 95 per cent of corporates responsible for planning events offshore stating they are likely to relocate one or more of those events to Australia over the next 12-months. For more information on the domestic corporate sentiment research visit the Business Events Australia website. Latest News Australia on show at IMEX Frankfurt Tourism Australia and 17 Australian industry partners had the chance to showcase Australia’s business events offering and rejuvenate customer relationships face-to-face at IMEX Frankfurt 2022. Held from the 31 May to 2 June, this was the first major business events trade show Tourism Australia has attended since the reopening of Australia’s borders in February 2022 and provided the perfect platform to launch the new international brand campaign, There’s Nothing Like Australia for Business Events. During the three-day event, Tourism Australia held 11 group appointments and 12 interviews with international media; and collectively the stand hosted more than 297 appointments and generated 80 business leads, reaffirming the demand for Australia is strong and demonstrating the tangible results of attending trade shows in market. For more information on IMEX Frankfurt 2022, download the fact sheet. Famils generate business for Australia Tourism Australia recently hosted a famils program with qualified agents, corporate customers and media from New Zealand, India, North America and the United Kingdom, helping to deliver confirmed business for Australia. The program focused on consolidating confidence in Australia’s offering, demonstrating the ease of travelling to Australia and promoting the wealth of new product available, with attendees visiting Hobart/ nipaluna, Melbourne/ Narrm, Sydney/ Warrane and Cairns/Gimuy. “This trip allowed me to personally experience a dual destination incentive program in Australia and understand what a truly outstanding experience it is.” – North American planner. Australia Next out now The latest edition of Australia Next, an inspirational magazine tailored for incentive business events planners, was launched in June and has already been read by more than 2,300 planners. The magazine, which forms part of Tourism Australia’s international marketing strategy to inspire and drive awareness of Australia’s business events offering, is promoted across trade and social media in South-South East Asia, New Zealand, the United Kingdom and North America. In this edition, business events planners discover wellness experiences, Australia’s major events calendar, a three-day program in Hobart and surrounds, as well as hear from local experts on planning carbon neutral events, the expansion of hospitality group, Merivale and what’s new on the Gold Coast. Get in touch with the Business Events Australia team to share your news and updates for potential inclusion in future editions. Advance Program Following the assessment of this year’s round of submissions for the Advance Program, Tourism Australia is supporting 34 partnerships across a variety of projects including asset creation, international event promotion and delegate boosting, marketing campaigns, digital projects and targeted distribution activity in 2022-23. The Advance Program provides Australia’s business events industry with the opportunity to leverage Tourism Australia’s international marketing and distribution expertise to increase the number and value of business events for Australia, and to deliver best-practice marketing to grow international delegate attendance at confirmed international business events taking place in Australia. For more information on Tourism Australia’s partnership programs, visit the Business Events Australia website. australia.com/businessevents Privacy Policy | Terms and Conditions | Contact Us To ensure that you continue receiving our emails, please add us to your address book or safe list. Unsubscribe or manage subscriptions Got this as a forward? Sign up to receive our future emails.