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Tuesday, March 15, 2022

Essentials… Aboriginal dual naming | Spotlight on South Korea| Register for Tourism Australia’s Webinar | and more…

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16 March 2022
TOURISM AUSTRALIA UPDATE

We are hearing from industry that business travel is bouncing back quicker than expected, and I was also glad to be back on the road last week. In Queensland, at Destination Gold Coast’s celebration of International Women’s Day, and in Tasmania for the Tourism Industry Council Tasmania, and the Tourism Collective International Women’s Day events in Launceston and Hobart/nipaluna. With women making up a large proportion of our industry it was great to get together, reflect on where we have been, but more importantly talk about the future. Tourism Australia also held an Industry Briefing in Hobart/nipaluna to provide an update, and we discussed some of the key opportunities we have identified off the back of our insights and emerging trends, as areas of potential focus for tourism operators.  

In case you missed it, it was also recently announced that Tourism Australia is adopting a dual-naming approach for capital cities and other specific locations around Australia by using the known Aboriginal name alongside the English name. We encourage you to come on the journey with us, and please reach out if you have any questions, or need any support in this area. Find out more below.

The next Tourism Australia Industry Webinar will take place at 11am AEDT Friday 25 March. I will provide an update on our latest plans and activities, we will dive into the latest on Business Events with Robin Mack, our EGM Commercial & Business Events Australia and meet Dr Leo Jago, OAM the Chair of the Business Events Council of Australia (BECA), and following the announcement this week lifting the cruise ship ban we will also be joined by Joel Katz, Managing Director CLIA Australasia. Register to attend here. 

For those in South Australia I also encourage you to register for Tourism Australia’s Adelaide Industry Briefing and networking event on Monday 28 March at Skycity Ballroom in Adelaide/Tarndanya. More details and information on how to register to attend can be found here. 

Phillipa Harrison

Spotlight on the Regions – North America
National Experience Content Initiative update

Tourism Australia’s National Experience Content Initiative continues to roll out, with over 150 operators featured so far. New images and video content are regularly added to the image and video galleries and can be accessed free of charge. The initiative aims to support tourism businesses across Australia in their recovery and drive increased visitation by helping them to better market their experiences and attractions. See some of the recent examples from Tropical North Queensland, Fraser Coast and Central Australia Northern Territory here, including Down Under Tours, East Coast Angling, The Story Bank, and Pyndan Camel Tracks. Follow #neciaus on Instagram for a behind the scenes look at the NECI shoots as they take place throughout the country.

Tourism Australia Activity
Australia hits five million followers on Instagram
Tourism Australia adopts Aboriginal dual naming
Tourism Australia is adopting a dual-naming approach for capital cities and other specific locations around Australia by using the known Aboriginal name alongside the English name. As Aboriginal and dual naming becomes more commonly used in Australia, it not only acknowledges the traditional owners of the land we live, work and travel on, but seeks to incorporate 60,000 years of Indigenous custodianship, language and knowledge into the mainstream consciousness. Tourism Australia is taking a phased approach which will roll out throughout 2022.
Japanese take virtual tours to Australia
Spotlight on South Korea
This week, ‘Spotlight on the Regions’ features an interview with Jinha Joh, Tourism Australia’s Country Manager South Korea, who shares her insights and observations from the Korean market, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Read the update here.
 Australia’s luxury experiences on show at Virtuoso Travel Week
Reimagining the Future of Tourism video series
At Tourism Australia’s recent Destination Australia Conference we discussed some of the key opportunities we have identified off the back of our insights and emerging trends, as areas of potential focus for tourism operators. To highlight these opportunities, a six-part video series was created. Watch the first of these videos, Adventure Tourism, to discover more about the opportunity that exists for operators in this space here.
 Singapore Industry Engagement – Recovery, Readiness & Opportunities
Register for the Tourism Australia Industry Webinar
The next Tourism Australia Industry Webinar will take place at 11am AEDT Friday 25 March. Tourism Australia’s Managing Director, Phillipa Harrison will provide an update on latest plans and activities. There will be a deep dive into Business Events and Tourism Australia’s new Business Events campaign with Leo Jago Chair of BECA and Robin Mack our Executive General Manager Commercial & Business Events. Following the announcement this week lifting the cruise ship ban we will also be joined by Joel Katz, Managing Director CLIA Australasia. Register to attend here.
Tourism Industry News
 Australia’s luxury experiences on show at Virtuoso Travel Week
Bringing Australia to the World
Join the Australian Tourism Export Council (ATEC) for a panel discussion on working with distribution partners. Hear from key industry players on the benefits of working with the international tourism trade and their top tips for establishing successful working relationships. ATEC members can join free of charge with a small fee for non-members. Find out more and register here.
 Singapore Industry Engagement – Recovery, Readiness & Opportunities
Local Government professional development training program
Australian Regional Tourism has designed a comprehensive online professional development program for anyone in local government or regional tourism organisations. Sponsored by Tourism Australia and tailored specifically for regional destinations, the program provides insight into the role of the visitor economy in regional communities and best practice industry planning and development. Find out more here.
 Australia’s luxury experiences on show at Virtuoso Travel Week
National Visitor Survey for December 2021
The National Visitor Survey snapshot for the month of December 2021 is now available. The report provides statistics on how Australian residents travelled in each state or territory and nationally during this period.
 Singapore Industry Engagement – Recovery, Readiness & Opportunities
WorldPride 2023 ‘Pride Villages’ funding

The NSW Government has announced a $3.5 million commitment to create ‘Pride Villages’ during a ten-day WorldPride festival next year. In 2023, Sydney will celebrate the 50th Australian Gay Pride Week, 45th Sydney Gay & Lesbian Mardi Gras, and the first WorldPride in the southern hemisphere. Read more here.

australian stories
 Australian Tourism in 2020
Museum of Tropical Queensland get first access to MOUA’S new sculptures
The Museum of Tropical Queensland in Townsville has unveiled a new section of works as part of the Museum of Underwater Art’s Ocean Sentinels. An homage to the region’s conservation scientists, the exhibit immortalises eight local and international marine scientists as underwater sculptures. Crafted by sculptor Jason deCaires Taylor, the artworks will be on show in Townsville until 15 May when they make their way to their permanent home at the Museum of Underwater Art. The immersive exhibit includes: a ‘Meet the Muse’ series where people can meet with the depicted scientists and a range of kid friendly, free events.
ATDW: Google My Business Functionality
Picasso celebrated in landmark showcase at the National Gallery of Victoria in Melbourne
The life and work of the iconic Pablo Picasso will be illuminated at the National Gallery of Victoria (NGV) as part of the world-premiere Melbourne Winter Masterpieces exhibition, The Picasso Century. Running from 10 June until 9 October 2022, the showcase will feature around 70 works from Picasso himself and an additional 100 works of his contemporaries across various art forms that Picasso intercepted and worked with throughout the 20th century. The feature display has been developed exclusively for the NGV by Centre Pompidou and the Musée national Picasso-Paris.
 Australian Tourism in 2020
The iconic Bridgestone World Solar Challenge to return to the outback
Some of the world’s brightest engineering minds will descend on the outback in 2023 for the return of the Bridgestone World Solar Challenge. Travelling some 3,000km between Darwin/Gulumerrdgen and Adelaide/Tarndanya, the next generation of solar cars will be engineered, built and driven by teams from schools and universities across the globe. Since 1987, the event has positioned Australia as a technological innovator and is considered to be the toughest event of its kind in the world. In 2019, the event welcomed a record 43 teams from 21 countries. Registrations for the October 2023 event will open in June this year.
ATDW: Google My Business Functionality
Dive into the Lands of the Saltwater People with bespoke cruise
A ten-day cruise encapsulating the rich history and culture of the Indigenous peoples of the Arafura Sea will set sail in September. Renaissance Tours has announced the Lands of the Saltwater People. A private small group tour, the journey will take guests into the depths of diverse cultural traditions and generally inaccessible areas. Following a considered selection of Indigenous and non-Indigenous tour leaders, whilst cruising in comfort aboard the Coral Adventurer, guests will encounter the distinct arts and crafts tradition in the Tiwi Islands, meet the famed YolΕ‹u community of Yirrkala and more. The return trip from Darwin/Gulumerrdgen departs on 1 September 2022.
NEWS in brief
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