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Wednesday, June 24, 2020

Essentials this week... COVID Safe communications | Farewell Jenny Aitken | Business events boost program and more….

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24 June 2020
TOURISM AUSTRALIA UPDATE
As another week passes, we face more developments and uncertainty as some parts of the country and the world move forward, and now some move back in terms of restrictions. Therefore, it has never been never more important to share information, and also examples of best practice on how to plan to get going again.

In addition to these tips, Tourism Australia is continuing to ramp up our domestic activity, with the establishment of the Business Events Boost Program, focused on supporting domestic business events. This also follows the establishment of a domestic Aussie Specialist Program module. There will be more news in the domestic space to come in following weeks.

Tourism Australia’s next webinar will be held on Friday 3 July at 11am. We will be joined by the Chief Executive Officer of Sydney Airport, Geoff Culbert, sharing insights on how Sydney Airport has dealt with coronavirus (COVID-19) and what their plans are for the future. James Thornton, Chief Executive Officer of Intrepid Group, will be talking with us about how Intrepid is adjusting its model to the post COVID-19 world and Quentin Long, Managing Director of Australian Traveller, will be sharing insights on what the trends are in travel media right now. Register for the  webinar here

Last, but certainly not least, I’d like to say farewell and give my heartfelt thanks and grateful appreciation to Jenny Aitken, our Country Manager, New Zealand. Jenny leaves us at the end of the month after twelve years and she will be missed.

Phillipa Harrison

Let your customers know your business is COVID-Safe
Let your customers know your business is COVID-Safe
As tourism businesses start to reopen across Australia, businesses are beginning to communicate all the steps they are taking to ensure they are COVID-Safe and explain what customers can expect when they visit. See some of the different approaches businesses are taking here:
Tourism AUSTRALIA activity
Farewell Jenny Aitken
Farewell Jenny Aitken
Tourism Australia’s New Zealand Country Manager, Jenny Aitken, will be departing the organisation next Tuesday, 30 June 2020. “Jenny is one of Tourism Australia’s most popular country managers. In her twelve years at Tourism Australia, Jenny has done a tremendous job in driving the economic benefit for Australia within the New Zealand market, initially focusing upon the leisure market and, in more recent times, business events. Her enthusiasm is infectious, and her stakeholder management skills are exceptional.” Tourism Australia’s Managing Director, Phillipa Harrison said. Tourism Australia wishes Jenny all the best for her future endeavours and thanks her for her twelve years of dedicated service.
 Business Events Boost Program launches to aid domestic recovery
Business Events Boost Program launches to aid domestic recovery
Applications for the Business Events Boost Program, a new domestic partnership initiative to support industry-led business events marketing and distribution projects, will open 1 July 2020. The new program aims to support the Australian business events industry in the wake of the COVID-19 crisis by providing the opportunity to leverage funding, as well as Tourism Australia’s expertise to deliver marketing and distribution projects which help drive demand for domestic business events. For full details of the program download the Business Events Boost Program 2020/21 Prospectus. There will also be a Business Events Boost Program Information Webinar taking place on Tuesday 30 June 2020 at 2.00pm AEST. 
 
Tourism Industry News
Domestic Passenger Journey Protocol
Domestic Passenger Journey Protocol
The Department of Infrastructure, Transport, Regional Development and Communications has developed the Domestic Passenger Journey Protocol to provide guidance for industry and confidence to the public as domestic air travel starts to increase. The Protocol was developed in consultation with Airlines for Australia and New Zealand and the Australian Airports Association. The Protocol is informed by health advice from the Australian Health Protection Principal Committee, as well as guidance from international aviation authorities such as the International Air Transport Association. Find out more here.
ATEC COVID Ready Program
ATEC COVID Ready Program
It's not too late to take part in the Australian Tourism Export Council’s (ATEC) tourism specific COVID Ready program which has been developed by industry for industry. COVID Ready is available to ATEC members and non-members and is designed to equip tourism businesses to operate with confidence in a COVID-19 world. The program is also based on the Federal Government’s National COVID Compliance Commission COVIDSafe guidelines. Key industry leaders in each sector have worked to develop industry specific training to provide a ‘ready-made’ COVID Ready Checklist for the Touring and Transport, Accommodation, Attractions and Food & Wine sectors. You can access more information on the program through the recorded workshop webinars and COVID Ready Toolkit.
Australian Stories 
Explore Australia with new local tour range from Intrepid Travel
Explore Australia with new local tour range from Intrepid Travel
Intrepid Travel has introduced a new collection of tours called Intrepid Local, with initial offerings to be available in Australia. Created in response to local travel restrictions beginning to lift, each Intrepid Local tour has been developed to empower and support local communities get back on their feet. Made for locals by locals, the new Australian tours will allow travellers to immerse themselves into Australia’s culture and destinations such as the Blue Mountains and Southern Highlands which were affected by the 2019/20 summer bushfires, or the West Kimberley region. The local range is 100 per cent carbon-offset and designed to have a low environmental footprint. Travellers can book with Intrepid’s newly introduced flexible bookings policy and find out more at www.intrepidtravel.com/au/new-local-tours.
Victoria's first drive-in live concert venue to launch in July
Victoria's first drive-in live concert venue to launch in July
A new drive-in live music festival will be taking over Flemington Racecourse in Victoria with a series of pop-up concert events in July. Allowing people to enjoy concerts and entertainment from the comfort of their own car, The Drive-In will look to reignite the arts industry with a month-long program of 12 large scale concert events as well as movie and comedy nights. Featuring an epic line-up of incredible talent including Client Liaison, Baker Boy, Set Mo and Ball Park Music, The Drive-In will have a raised stage, large viewing screens and parking grids all designed to allow for optimal viewing. Tickets and the program are available online now
 New hiking experiences now available on Fraser Island
New hiking experiences now available on Fraser Island
Fraser Island Hiking is now open and offering travellers the opportunity to explore the wilderness of World Heritage Fraser Island with a new range of diverse hikes. With over 90km of stunning hiking trails available along the Fraser Island Great Walk, Fraser Island Hiking’s new exclusive hiking packages will show visitors the Island’s beautiful natural spaces and less travelled landscapes. Made for nature lovers and focusing on small group walks, there are three different types of packages now available across a range of abilities and price ranges, including self-guided hiking and camping, pack free hiking and luxury hiking. More information and bookings can be made online
 Explore the Murray River on a new three-night cruise
Explore the Murray River on a new three-night cruise
The PS Murray Princess is returning with a new three-night cruise itinerary. Departing on selected Fridays in July, August and September 2020. The new 'long-weekend' cruise travels upriver from the historic port of Mannum with overnight stops at Salt Bush Flat, Big Bend and River View Lodge. Onboard guests will learn about Australian and Aboriginal culture as they travel along the picturesque Murray River, discover historic towns, native flora and fauna, and dine on meals prepared by the onboard chef. The new itinerary also offers the option of taking a new Dark Sky Night Tour to the internationally recognised Dark Sky Reserve to observe the stars of the Milky Way with night viewing binoculars and telescopes. Bookings can be made online now. 
tourism.australia.com
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