| | We are excited to share our new two year 100% Pure New Zealand campaign with you and the world this week. 'Where one journey leads to another' highlights regional New Zealand as part of our core objective to encourage more visitors into the regions. The campaign shows off the incredible range of experiences New Zealand has on offer. From diving at Poor Knights Island, exploring a glacier on the West Coast and enjoying the beauty of Fiordland's Kepler Track - there really is something for everyone in New Zealand. It will reach millions of people across the world dreaming of a holiday in New Zealand and encourage them to make it a reality. We would like to thank the many regions that took part and helped us create something that we think is really special. We're excited to share it and hope that you enjoy it as much as we do. View the campaign here and find out more about the regions featured in it and how we are using clever digital marketing techniques to reach our target markets. Stephen England-Hall Chief Executive, Tourism New Zealand |
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