Business Events Australia | July 2017

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Australia’s winery experiences come to life in New Zealand Top New Zealand business event planners had the opportunity to discover Australia’s creative business events delivery and immerse themselves in a bespoke Australian winery experience in Auckland on 28 June 2017. Hosted by Tourism Australia's Business Events Australia team in partnership with Ultimate Winery Experiences Australia, 60 guests were taken on a journey through five of Australia’s leading wineries, showcasing the unique experiences available for the incentive market.

JULY NEWS  Registrations closing: IMEX America 2017 IMEX America is one of the world’s biggest business events trade shows, attracting international planners and decision makers from around the world. Registrations to join the Australia stand will close on Friday 7 July 2017. Download the IMEX America 2017 event prospectus for more information. Final call: Advance Program 17/18 Australian industry are reminded that applications for Tourism Australia’s Advance Program close at 5pm AEST Friday, 7 July 2017. The Advance Program offers marketing partnerships between Tourism Australia and the Australian business events industry via a submissions and assessment process. Melbourne on show for European PCOs Tourism Australia partnered with the Melbourne Convention Bureau to host five European professional conference organisers and a specialist association-focussed journalist on an educational visit to Melbourne in June. The visit showcased the diversity of Melbourne’s infrastructure, facilities and experiences available to association clients. Australia Perfect for China Three thousand delegates from Perfect China, a direct-selling company specialising in health food and skincare products enjoyed a 5-day incentive to Melbourne, Adelaide and Cairns in June. Tourism Australia assisted Australian industry to secure the incentive and to host media on the trip, generating coverage for Australia in the China market.

UPDATES FOR INDUSTRY  Glen Davis joins the team Glen Davis, Tourism Australia's new Business Events Specialist for the Americas, has started his Los Angeles-based role, focusing predominantly on the incentive sector. Glen joins the team from Tourism Australia’s Corporate Affairs, Government and Industry unit, where he was responsible for connecting industry to Tourism Australia’s tools, resources and insights on key international markets. Prior to that Glen worked in Tourism Australia’s London office looking after events and partnerships. Dreamtime 2017 - Australian Industry Dreamtime is Tourism Australia’s signature incentive showcase, designed to increase awareness of and interest in Australia as a business events destination. Dreamtime 2017 will be held in Brisbane, from 3 to 6 December 2017 and is an outstanding opportunity to connect with qualified business events buyers from 10 international markets. Information for Australian industry wishing to attend Dreamtime 2017, including the program and cost is available online. Registrations will be opening soon.

WHAT'S TRENDING @MEETINAUSTRALIA  Tag your tweets with  #MeetinAustralia or @MeetinAustralia so we can share Australia's great business events news, products and experiences with our followers. Our most popular tweets in June were:

What's going on in the industry     Melbourne Convention Bureau announces Talk2 Media and Events to operate AIME from 2019 New hotel and MICE venue Headlands Austinmer Beach opens and launches brand video Mantra Southbank, Melbourne gets a $2m arts-inspired makeover The Star Event Centre launches new event menus Register now for Brisbane Pop-Up 2017 Top Brisbane universities to co-host Australasian fluid mechanics conference Celebrating Business Events Tasmania celebrates Tasmania’s global achievers Australia first country to kick off Global Exhibitions Day #GED17 Keep us informed with your news Contact the team at bea@tourism.australia.com.           Upcoming trade activity     10-12 October 2017 | IMEX America | Las Vegas, America | Registrations closing soon 14 November 2017 | PAICE | Auckland, New Zealand | Registrations open 28-30 November 2017 | IBTM World | Barcelona, Spain | Registrations open 3-6 December 2017 | Dreamtime 2017 | Brisbane, Australia | Registrations opening soon April 2018 | Business Events Australia Greater China Showcase | TBC, China May 2018 | Associations World Congress | TBC, Europe 15-17 May 2018 | IMEX Frankfurt | Frankfurt, Germany For more information on BEA's trade program, please, refer to the BEA Events Calendar or contact Kelly Maynard.

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