Summer views suck. They always have.
And after 18+ years of creating — across every platform, niche, and life stage — I can tell you… it's not your fault.
It's not because your content isn't good.
It's because your audience is out there living real life.
-Vacations. BBQs. Camping trips. Long patio nights. Kids home from school.
(Barring the COVID years, which were a total anomaly.)
Here's the mistake most creators make in summer:
They panic when they see their views drop.
So they push harder.
And then they post their "biggest, best" content, hoping to force momentum.
But here's the truth:
You're basically yelling over a fireworks show.
No one's paying attention.
So… what should you do instead?
☀️ 1 — Save your heavy hitters for later.
Big launches, meticulously produced series, "this could change my career" content?
Hold it for fall when everyone's back in routine and ready to watch.
☀️ 2 — Make summer your experiment lab.
Test the ideas you've been too scared to post.
Try a new style.
Play with trends.
If it flops? Great — fewer people saw it.
If it works? You've got gold to repackage for the rest of the year.
☀️ 3 — Lean into seasonal relevance.
Even if people are distracted, they are searching for summer-specific content.
Travel tips. Seasonal fashion. Outdoor recipes. Backyard activities.
Whatever fits your niche — tailor it to right now.
☀️ 4 — Go deep with your core audience.
The ones still watching in summer? They're loyal.
Talk directly to them.
Share behind-the-scenes.
Tell more personal stories.
For me, summer is passion project season.
Creative detours.
Posts I just feel like making — like the weekly Instagram carousels you've been seeing from me lately.
If you plan your content with your audience's summer habits in mind, you'll avoid the burnout spiral AND roll into September refreshed and ready to tackle the rest of the year!
💡 Your takeaway:
It's not just about your schedule.
It's about theirs.
Play the long game now — so when fall hits, you're ready to drop your best work.
— Nadine 💛
P.S. What's one "just for fun" post you're planning this summer? Reply to this email and let me know!
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