Tourism News - new consumer insights show strong consideration for NZ’s off-peak

81% of the audiences surveyed would consider visiting New Zealand during the off-peak period.

No images? Click here. 30 October 2024 Kia ora THE   It was great to attend the World Travel and Tourism Council Global Summit held in Perth recently. The Summit attracts tourism leaders from across the world to discuss the latest trends and insights. It was encouraging to hear that many destinations are also looking at addressing seasonality and promoting off-peak travel. Watch sessions from the Summit here.    Tourism New Zealand has conducted new consumer research to understand the barriers and motivations for our consumers when considering travel to New Zealand between March and November (off-peak). Overall, the research found that 81% of the audiences surveyed would consider visiting New Zealand during the off-peak period. It also found that destination choice is the primary factor when planning a holiday, followed by the time of year to travel.    These insights show that we still need to inspire people to choose New Zealand first. We do this through our global brand campaigns, like If You Seek, that build desire for destination New Zealand by showcasing our iconic locations and experiences. Then, we can look to influence when people travel in our next layer of activity, for example on our social media, trade channels and on NZ.com. We'll be doing a deep dive into the consumer off-peak insights and how industry can use them at our next webinar on 19 November between 10-11am. Sign up here.    Tiaki – Care for New Zealand are gearing up for a busy summer season ahead, and we're encouraging the tourism industry to help spread the word. Operators can use the Tiaki assets to show their customers how to care for Aotearoa New Zealand. Keep an eye out for a new Tiaki video launching on 1 November. The refreshed creative promotes all of the Tiaki Principles and shows our manuhiri (visitors) how to care for our home while they travel here.    Finally, as of 25 October 2024, the Tuatapere Hump Ridge Track is officially a Great Walk. 77% of international holiday visitors do a walk or hike while they are in New Zealand, and we know our stunning scenery is the number one reason our audience chooses New Zealand. Expanding this network of walks is a win for tourism, it means visitors have more options and regions to explore when enjoying our great outdoors.    As always - if you have any questions, feedback, or want to get in touch with myself or one of the Tourism New Zealand team, please contact us.   Ngā mihi, René de Monchy Chief Executive, Tourism New Zealand New insights dashboards available Tourism New Zealand has refreshed our Insights Hub on the corporate website. This includes new dashboards with key tourism data such as visitor arrival numbers and regional and national international visitor spend figures.  The Insights Hub is regularly updated with consumer research, profiles on visitors from our key markets and tourism's impact on New Zealand.  View dashboards here Receive printed Tiaki assets to display in your business On behalf of Te Kāhui Tautiaki (Tiaki- Care for New Zealand) we are offering operators a suite of Tiaki printed resources. Fill in the form below if you would like to receive Tiaki branded resources to use within your business to help support the Tiaki Promise. These resources will help your customers look after our home while they are here.  Sign up to receive assets here Immigration NZ: bringing groups of people to New Zealand or an organised event or visit People hosting an organised event or visit in New Zealand with 30 or more international visitors should consider submitting a group application to Immigration NZ to ensure applications are processed and completed together. Immigration NZ encourages organisers and hosts to let them know early so they can help you apply for the right visas. Find out more TNZ offshore events 2025 TNZ's owned offshore events in 2025 and 2026 are now listed in the trade events calendar. We have now confirmed the dates and cities for the following events; Kiwi Link India & Frontline Training 2025: Date: 6-12 July 2025 Location: TBC (Mumbai or Goa) & New Dehli (frontline training)  Prospectus Live: early December 2024 / Registrations open: early December 2024 South East Asia Roadshow 2025 Date:14-21 July 2025 Location: Kuala Lumpur, Jakarta, Bangkok & Singapore Prospectus Live and registrations open: early December 2024  Kiwi Link UK & Europe 2025 Date: 13-16 October 2025 Location: London Light Prospectus and Expression of Interest from: December 2024 Dates and cities are also available for Kiwi Link Americas 2025 and Kiwi Link China 2025 in the calendar. See more events here Tourism New Zealand, Manaakitanga Aotearoa. PO Box 95, Level 23, Aon Centre, 1 Willis Street, Wellington, New Zealand. Phone +64 4 462 8000 | Email comms@tnz.govt.nz www.tourismnewzealand.com | www.newzealand.com You're receiving this email because you subscribed to our mailing list. Preferences  |  Unsubscribe    Did a friend forward this message? Subscribe here for Tourism News.