| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | As the situation with Omicron unfolds, it is reassuring for our industry to see restrictions remaining relatively stable, and even an announcement earlier this week that Queensland will be bringing forward their border opening to next Monday, 13 December. National Cabinet paused last week before making any big announcements, which hopefully also means a more nationally consistent approach as we reopen our international borders. Yesterday, Tourism Australia attended the CAPA 2021 Aviation Summit in Sydney. The hybrid event brought thought-leaders in the aviation and travel industry together to share insights and perspectives on the road to recovery, not only for the Australia Pacific region but also the world. Five weeks into the reopening of the international border, we discussed the early experience of Australia’s re-entry in the global travel market and what the next six-to-twelve months bring in terms of recovery for our industry. The 42nd Australian Tourism Exchange (ATE) was announced by Australia's Minister for Trade, Tourism and Investment Dan Tehan earlier today to take place in Sydney from 15 to 18 of May next year. ATE Live is expected to attract around 1,700 delegates and contribute millions to the local economy. ATE Online will follow from 24 to 26 May to connect those unable to travel to Australia. Further information can be found below.
This Friday Tourism Australia will hold the final industry webinar for the year, and on Monday 13 December a face-to-face Industry Briefing will take place in Sydney. Find out more and register to attend these events below. Phillipa Harrison | | | | | | | |  | |
| The Australian Tourism Exchange 2022 | | Australia’s largest trade event, the Australian Tourism Exchange (ATE), will take place in Sydney in 2022, giving tourism operators around the country a chance to meet and do business with travel wholesalers and agents from around Australia and the world.
Following the success of ATE in 2021, the event, delivered by Tourism Australia, will again be held in a hybrid format. The in-person event will take place at ICC Sydney from 15 to 18 May and ATE Online will follow from 24 to 26 May to connect those unable to travel to Australia.
After a challenging couple of years for the tourism industry ATE will be more important than ever before to connect buyers and sellers from around the world. The relationships and future business which flow on from ATE are substantial and should help as we work towards restoring Australia’s inbound tourism industry. Applications are now open. Find out more here. | | | | | | | | Tourism Australia Activity | |
| | | | |  | | Last chance to register for Tourism Australia’s Industry Webinar | | Tourism Australia’s final webinar for 2021 will be held at 11am AEDT Friday, 10 December. There will be a strong international focus as we seek to drive demand back to Australia. Tourism Australia’s Managing Director, Phillipa Harrison will take you through latest thinking, and plans for the year ahead, and there will be a market update from Regional General Managers in Japan and the US, along with an update on the strategy for Working Holiday Makers. Register to attend here. | | |  | | Register for Tourism Australia’s Sydney Industry Briefing | | Tourism Australia is hosting a face-to-face industry briefing in Sydney on Monday 13 December. The free-of-charge briefing will be held at the Hyatt Regency Sydney at 3pm with registration commencing at 2.30pm. The briefing will be followed by networking drinks from 5pm to 6.30pm. Register to attend here. | | |
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| | | | |  | | Product development workshops in South and South East Asia | | Tourism Australia, in collaboration with state partners and Australian operators, wrapped up a series of virtual workshops last month, providing trade partners with new product knowledge, inspiration and skills to sell these experiences. The workshops, which targeted product planners, key operators, Aussie Specialists and international trade organisations from the South and South East Asia region, gathered 747 attendees over the five-week run. Attendees described the sessions as highly informative and said they gained the skills to explain Australia’s new experiences to their customers. | | |  | | Tourism Australia on stage at The Phocuswright Conference | | Tourism Australia gathered with the travel industry's most influential leaders from around the world at The Phocuswright Conference in Florida from 15 to 17 November. The event promoted innovative thinking and ideas around travel, tourism and technology and attracted industry, including TripAdvisor, Expedia, Google, Clear, Kayak, and Adara. Tourism Australia presented at the Young Leader’s Summit and shared with PhocusWire Studio how, as a destination marketing organisation, it was important to remain active and stay optimistic during the travel shutdown. | | |
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| | | | |  | | Masterchef Gary Mehigan helps whip up Indian appetite for travel to Australia | | An Indian audience of over 14.5 million had a virtual taste of Australia with Friend of Australia and celebrity chef, Gary Mehigan. Gary interacted with top food bloggers and premier Aussie Specialist agents during an exclusive masterclass. Joined by reputed wine brand, Jacob’s Creek, he promoted Australia’s best food and drink experiences and highlighted the versatility and uniqueness of Australian cuisine. Gary also shared insights into sustainable culinary practices in Australia, the growing number of unique Indigenous experiences, and his travel and dining recommendations across Australia. | | |  | | Australia’s Indigenous cuisine showcased in Canada | | Tourism Australia hosted a cooking class for 16 top Canadian media led by Friend of Australia Chef Mark Olive on 29 November in Vancouver. Tourism Australia shared an overview of its Discover Aboriginal Experiences program highlighting the variety of Aboriginal tourism products on offer throughout the country. Mark demonstrated his Kangaroo Bolognese recipe, using Indigenous ingredients, while weaving in stories of Australian Indigenous culture and food. Media learnt about Aboriginal foodways and culinary traditions, to keep their readers and audiences inspired as Australia prepares to reopen to Canadian travellers. | | |
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| | | | | | | |  | | Tourism Aviation Network Support initiative extended | | The Tourism Aviation Network Support initiative is being extended until 28 February 2022 for both sales and travel, to ensure travellers impacted by lockdowns or border closures can access these tickets and visit key tourism regions over summer. The initiative will allow Australians to access half-price airfares this summer under the cheap flights initiative, boosting airlines and tourism operators while accelerating Australia’s economic recovery. | | |  | | Digital Solutions mentor program | | Industry are able to access seven hours of business mentorship for just $44 through the Federal Government’s Digital Solutions program. The new programs pairs businesses with a dedicated mentor and provides access to one-on-one advice, world-class workshops and online webinars on everything from social media and marketing to bookkeeping and business planning. Register for the program here. | | |
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| | | | |  | | Register for ATEC ‘Creating Valuable Travel Insurance’ tutorial | | Join the Australian Tourism Export Council (ATEC) tomorrow, 9 December, for a final tutorial for 2021. Jonathan Ross from JMD Ross, presents ‘Creating valuable travel insurance’. Understand how to appropriately refer clients to seek travel insurance advice. Learn about mandatory insurance requirements and how they match against personalised travel insurance. Jonathan will also discuss current COVID-19 Insurance Benefits and Exclusions including the fine print on commercial & leisure insurances to identify. Register here. | | |  | | ATEC sustainability training program | | The Australian Tourism Export Council (ATEC) together with Ecotourism Australia present a two-part sustainability training program, available on-demand. The training modules include Environmental Sustainability and Economic and Socio-Cultural Sustainability, along with tools and resources required for business planning. The training is free of charge to ATEC and Ecotourism Australia members, a small fee of $50 + GST applies for non-members. Register here. | | |
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| | | | | |  | | Discover Aboriginal Experiences collective welcomes three new members | | Tourism Australia’s Discover Aboriginal Experiences collective has welcomed three new members. In Sydney, Burrawa Indigenous Climb Experience sees guests climb the Sydney Harbour Bridge in the company of an Aboriginal storyteller, who shares fascinating cultural insights on the journey. Also in New South Wales, the Firescreek Aboriginal Storytelling and Wine Tasting Experiences led by Darkinjung Elder Kevin ‘Gavi’ Duncan takes guests on a sensory adventure blending bush foods, music and Dreaming stories, paired with a botanical wine tasting. In Western Australia’s rugged Kimberley region, Waringarri Aboriginal Arts & Tours is an innovative Indigenous-owned contemporary art centre that invites visitors to engage with Miriwoong culture and Country via a range of immersive guided experiences. Find out more here. | | |  | | Gabrielle Chanel. Fashion Manifesto Blockbuster Exhibition at NGV | | The Gabrielle Chanel. Fashion Manifesto has opened at Melbourne’s National Gallery of Victoria International, showcasing the heralded contribution French designer Gabrielle Chanel made to twentieth century fashion and culture. Curated in partnership with Parisian fashion museum, the Palais Galliera, the exhibition launched on 4 December and will run until 25 April 2022 hosting an exclusive assortment of events and activations during its tenure. Displaying more than 230 garments, accessories and jewellery pieces from the Palais Galliera collection, the Fashion Manifesto takes visitors on a chronological and thematic journey of Chanel’s career and creations. In addition to showcasing a series of never-before-seen acquisitions, guests can be led through the experience via audio guided experience narrated by house ambassador Tilda Swinton. For more information and tickets visit the website. | | |
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| | | | |  | | Illuminate Adelaide installations set to go In Depth in Renmark | | The experiential Illuminate Adelaide immersive digital will go bush in 2022, with a bespoke edition of the event to be held in Renmark, in South Australia’s Riverland region. Named, In Depth, the large-scale multimedia display will translate the sound, sites and lifestyle of the Murray River into a textured sound and lighting installation. A collaboration between unconventional display curator and artist Craig Walsh, regional councils, as well as local artists and members of the community, the displays will amplify the rich history of the community and unearth the mysterious native inhabitants of the Murray River. In Depth will run in Renmark from 3 June to 2 July 2022. Find out more here. | | |  | | Carriageworks announces two festive-themed farmers markets for December | | One of the nation’s favourite food markets, the Carriageworks Farmers Markets, has announced two produce and artisan led public markets to be held in December. Held on Saturday 11 December the Summer Seasonal Market will signal the arrival of the festive season as visitors stock up on the freshest seasonal produce from independent creators. Then, on 22 December, the annual Twilight Christmas Market will return. Featuring over 80 vendors, the evening experience will be a one-stop-shop for acquiring any last-minute items or gifts for Christmas Day. The team from the world’s first fully sustainable bar, Re, will also be on site to serve up delicious and festive cocktails which will reuse products from the Farmers Market vendors. Find out more here. | | |
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