Traveling Blog: Repeat Tourist Boost + Jumeirah Launches Brand + SAS Channels Brexit Anxieties

December 5, 2018

Editor's Note

Humans by their nature are creatures of habit. That's why vacations were created, to break out of the doldrums of our routines, right? But guess what? Turns out a lot of us can't shake it: We are repeat travelers, too. In an informal poll of the Skift team I conducted for this note, nearly twice as many of our colleagues as not reported having gone back to the same vacation spot within the past five years. For a more in-depth and serious look at this trend, please check out Research Analyst Meghan Carty's report on repeat tourists, their economic impact, traveler loyalty, and how best to market to this group. We offer a glimpse of the report below, but take the plunge — sign up as a subscriber and find out why you're not alone in wanting the same old, same old.

— Tom Lowry, Managing Editor

Register Now For Skift Restaurants Forum

CEO Interview: Franck Gervais of AccorHotels Europe on What European Hospitality Looks Like Today

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of Skift Research's U.S. Repeat Tourist Survey help decode visitors who choose to return to destinations.

Luxury Hotelier Jumeirah to Launch Neighborhood-Friendly Brand in 2019

And not only that, but it's also jumping on the luxury soft brand collection bandwagon.

Brexit's Ripple Effects Worry Scandinavian Airline SAS

It's not just UK airlines that are concerned about Brexit. An acrimonious departure could create uncertainty all over Europe.

Young Black South African Agents Inspire Their Peers to Travel

Personal experience counts when it comes to encouraging young black South Africans to pack their suitcases and discover their own country, say the co-founders of Johannesburg-based Traveling Cheapskates. The co-founders build trips that they'd like to take, too, and feel like they intimately understand their customers.

Destinations Push Green Credentials to Entice Luxury Travelers

While many destinations are upping their sustainability game, a few are actually actively promoting it as a way to attract higher-end visitors. Monaco and Slovenia are trying to prove that selling green will positively color tourism perceptions … and revenue.

Travel Specialist Develops a Buddy System for Seniors on Vacation

Senior travel is a lucrative and growing segment, but many seniors stay home because they don't want to go solo. A travel advisor's new matching site for seniors may be a modest solution.

Travel Advisor Innovation Report: South African Agents Build Trips for the Untraveled

Whether it's an appeal to young black South Africans or seniors who fear paying a single supplement, travel advisors who know the particular needs of their own peer groups can have a built-in advantage.

Trivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions. This comes as Australians are being whipped up to boycott foreign-owned hotel aggregators that are accused of ripping off local hotel owners and operators.

Airbnb Touts One of Its Most Valuable Assets as It Prepares for IPO

Combatting host fatigue is a very real thing, but it'll probably take a lot more than this from Airbnb to make sure those Superhosts remain loyal.

Why Is It Getting Harder for Boutique Hotel Brands to Expand in Asia?

Boutique American and European hotel brands aim to expand in Asia, but will soon realize it's more difficult than they imagined, and it's only going to get harder. Here's why, and how they can make a go of it.

For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.

You received this email because you are subscribed to Skift Daily Newsletter from Skift.