| |   | David Attenborough’s Great Barrier Reef Dive VR wins BAFTA Atlantic Productions and its virtual reality studio Alchemy VR has won the first ever BAFTA Award for a Virtual Reality (VR) experience. David Attenborough’s Great Barrier Reef Dive VR won in the Digital Creativity category at the ceremony in London. This award also means that Atlantic’s partnership with David Attenborough has won three BAFTAs for content across all new digital media and now, Virtual Reality. The experience has travelled the world and been seen by audiences across the globe. Tourism Australia worked with Atlantic Productions to promote the award winning content. |  | Cruising Down Under training in the US Tourism Australia in partnership with Tourism Western Australia and Qantas Vacations hosted a training workshop with over 100 agents at the Cruise360 Conference in Florida earlier this month. Agents were keen to learn more about Australia and reported the destination becoming more popular for them lately. Other trends discussed at the conference included the extensive use of travel agents to book luxury cruises and innovative new technology improving the cruise experience. For more information on the cruise market visit Australian Cruise Association. | |  | Outdoor campaign in Singapore Australia’s beautiful aquatic and coastal experiences have been on show for more than 220,000 weekly commuters at one of Singapore’s busiest train stations this month. The promotion also carries a number of special offers on the Singapore edition of Australia.com to start an unforgettable journey to Australia. |  | Qantas campaign in Indonesia and Singapore Tourism Australia and Qantas are launching a major marketing initiative in Indonesia and Singapore this month in the lead up to the busy school holiday travel period. The campaign, led by promotional fares, will showcase the beauty of the country and entice consumers to experience Australia from the time of boarding with Qantas. | |  | Aussie Specialists workshop in Singapore More than 100 front line travel sellers attended an Aussie Specialist workshop in Singapore this month with product updates from all eight Australian states and territories. The workshop trained agents on Australian destinations and experiences as well as the tools and resources available to them through the Aussie Specialist program. The Aussie Specialist Program is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia. |  | AFL Premiership match in Shanghai a sell out The Gold Coast SUNS will play Port Adelaide to a capacity crowd at Shanghai’s Jiangwan Stadium on 14 May as part of China Australia Year of Tourism. “The crowd will be made up of fans travelling from Australia, fans from the Asian region and new fans from within China itself," said AFL Chief Financial Officer and General Manager for Clubs Travis Auld. Tourism Australia alongside the South Australian Tourism Commission and Tourism and Events Queensland are partnering with the AFL to bring the excitement of a Toyota AFL Premiership Season match to Shanghai. | |  | New Aussie Specialist website launched in Spanish Frontline travel sellers in Australia’s international Spanish speaking markets now have access to the revamped Aussie Specialist Program website to help them with the knowledge and skills to best sell Australian holidays. Shared by all state and territory tourism partners, the relaunched program includes a new digital platform with interactive training modules and map, inspiring new content and the latest sales resources including fact sheets and itinerary suggestions. Find out more about the Aussie Specialist Program. |  | Australia @ Travelweek Sao Paulo Tourism Australia and Qantas are participating in Travelweek Sao Paulo this week, meeting with 120 industry from across Brazil and Latin America. The event followed the Walkabout South America roadshow from 17-21 April where 15 Australia tourism businesses and destinations along with airline partner Air New Zealand met with over 300 agents and 120 key distribution partners. The events also timed well with the launch of the Spanish language edition of the revamped Aussie Specialist Program. | |  | Premium Australian experiences on the menu in the US Australia’s premium experiences have featured heavily in the US recently through partnerships with luxury travel company Black Tomato and American Express. Black Tomato created a campaign called The Tasting Menu which shared premium travel options online and in a special printed menu of experiences mailed to their highest spending US clients. The menus also appeared in travel blogs and social media. Tourism Australia has also been working closely with American Express attending AMEXperience events to train American Express travel and lifestyle advisors in addition to training appointments with several key luxury agencies and wholesalers. |  | Promoting Business Events in the US Australia was represented at two high profile US events earlier this month. At the Professional Convention Management Association (PCMA) Education Partnership Summit in Nevada, Australia was featured at education sessions and a special Accor Hotels showcase. Tourism Australia’s Business Events Manager for the Americas, Paul Griffin, also held meetings with senior association executives at the event and networked with over 100 influential business events buyers. Following the Summit, Australia was also represented at the SITE Incentive Summit in Colorado, an invitation-only conference that brings together an exclusive group of incentive buyers. | |  | Restaurant Australia case study video: ICC Sydney Tourism Australia is producing a series of videos showcasing tourism businesses from around the country who are great examples of Restaurant Australia. The aim of the videos is to inspire more businesses to get involved in promoting Aussie cuisine as food and wine continues to become an ever more important aspect of the experience international visitors are looking for. ICC Sydney offers world class catering for events with a focus on local providores and a food philosophy to deliver the best possible environment for success. |  | Aerial photo contest: Australia from Above More than 5,000 entries have now been submitted for the Australia From Above contest to inspire aerial photographers from around the world to share, enjoy and experience new creative perspectives of Australia. The competition is being run by SkyPixel, the world’s most popular aerial photography community, and is co-sponsored by Tourism Australia and drone manufacturer DJI. Entries are open until Tuesday 2 May for professionals and enthusiasts alike to share their visions of the country. | | | |
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