As the latest event for creators wraps up (Cannes Lions), it's got me reflecting on how
Nothing in my creator career has impacted my growth more than the relationships I've built face-to-face from these types of events.
And yet, they often get dismissed as "just networking."
Let me tell you—it's not just about networking.
It's about belonging.
We creators spend so much time behind screens—editing, scripting, uploading, replying. But being in the physical presence of others who get it… that's where magic happens.
We think we're just trading contact info, or even hoping for a potential collab.
But really? We're trading Encouragement. Energy. Knowledge & Perspective.
The secret to long-term success as a creator isn't just consistency or strategy.
It's community. Not fans—peers.
Peers remind you you're not alone. They help you push through burnout.
They share opportunities and vent about the unique aspects of our work that only other creators would understand, and without judgment. (seriously, 9-5 friends just don't get it sometimes)
But, how do you befriend the biggest social media stars?
I've been on panels next to some of the most well-known names in the creator world—Casey Neistat, Lilly Singh, Tezza Barton—(now, I could keep name-dropping, but, you get the point.)
You know what I've learned?
You have to believe that you are enough to be there with them, that you are their peer, and that you truly belong in the same room as them.
It's about knowing your self-worth and believing that the stories and knowledge you share are just as important as theirs.
Despite not being as popular or having as many subscribers as them, I still provided just as much value and never believed that I wasn't worthy of being beside them.
And guess what.
You belong in that room, too.
Comparison will try to steal your power. Don't let it.
A few reminders to make the most out of your next event:
✅ Don't lead with follower counts or collaboration pitches (it's tacky). ✅ Ask real questions. Share real stories.
✅ Compliment someone's work (genuinely).
✅ Follow up later, not with an ask—but with a thank you.
Do these steps and you'll come back with some of the best opportunities you could ever ask for, and you won't even know it yet.
So let this be your sign to show up. In person. On purpose.
-Nadine
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