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Tuesday, May 7, 2024

Essentials… Register for our May Industry Webinar | New RGM UK announced | May Hot List released…

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8 May 2024
Tourism Australia ACTIVITY
Australia Next
New Regional General Manager, Tourism Australia, United Kingdom
Tourism Australia has appointed its new Regional General Manager for the UK and Northern Europe, Andrew Boxall. With more than 25 year of tourism industry experience, Andrew has worked internationally across the Middle East, India, Europe, and the UK and most recently was the Flight Centre Travel Group’s executive general manager for supply and partnerships in the UK and Europe and managing director for Germany. Andrew will step into the London-based role from Monday 15 July 2024 following the departure of Sally Cope, who announced in January that after six years she would be departing the role on 30 June to return to Australia. As we welcome Andrew to Tourism Australia, we would also like to acknowledge Sally’s fantastic contribution both in the UK, Northern Europe and in Australia.
Seller applications to attend G’day Australia open
Seller applications to attend G'day Australia 2024 are now open. The event will be held from 14 to 17 October 2024 in Perth / Boorloo, in partnership with Tourism Western Australia. G'day Australia 2024 is a combined training workshop and familiarisation event held exclusively for Aussie Specialist Agents from retail outlets and key wholesaler/tour operators from all of Tourism Australia's key markets. The 300 Aussie Specialists attending G'day Australia 2024 will meet with approximately 130 Australian tourism operators during the workshop and networking events. High demand is anticipated for the event and oversubscription will be managed in line with the selection criteria and in conjunction with state and territory tourism organisations to ensure quality appointment schedules. Seller applications close on Friday, 7 June 2024.
Tourism Australia returns full force to Indonesia with BCA Australia Travel Fair
From 2 to 5 May, BCA Australia Travel Fair made a return to the heart of Jakarta, Indonesia. The event is Tourism Australia’s mainstay consumer event in the region, organised in partnership with Bank Central Asia (BCA). The official event invited Indonesians to immerse in a slice of Australia’s natural beauty, unique wildlife and world-famous hospitality; and enjoy limited-time benefits such as BCA Cashback, promotional air fares to Australia, attractive deals on resorts and attractions, plus exclusive merchandise from Warner Bros. Movie World Gold Coast Theme Park. Throughout the fair, Aussie Specialists were stationed to help visitors plan their next big Aussie adventure. The event garnered a strong crowd and received compliments from trade partners and consumers, particularly for the experiential zones and photo walls that transported visitors to Australia and generated enquiries with the Aussie Specialists.
DAE Connect to Country digital magazine - latest issue launched
Issue seven of Connect to Country magazine, dedicated to telling the stories of Tourism Australia’s, Signature Experiences collective, Discover Aboriginal Experiences members, is out now. This issue is filled with unique Aboriginal guided experiences such as taking the plunge into some special swimming spots, where culture and heritage collide, to movie locations where you can learn some older, epic tales from the Traditional Owners of the land. The magazine discusses the concept of seasons and how the number of seasons in a year vary between Aboriginal clans across different regions of Australia and features transformational journeys that blend the cultural and spiritual with the therapeutic.
Register for Tourism Australia’s May Industry Webinar
Tourism Australia’s May Industry Webinar will take place on Friday 10 May at 11am AEST. This month along with our regular update from Tourism Australia’s Managing Director Phillipa Harrison, Matt Tripolone, Managing Director – Australia & Pacific, IHG Hotels and Resorts will join the session. Additionally ‘Friend of Australia’ and Founding CEO at Citizens of the Great Barrier Reef, Andy Ridley will join the webinar to talk about the work his organisation is doing to protect this important Australian icon. Register to attend the webinar here.
May Hot List released
Tourism Australia has released its latest travel 'Hot List' for May 2024, available to download now on our corporate website. The guide, which includes the latest news and tourism offerings across the country and is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.
TOURISM INDUSTRY NEWS
Bundaberg Tourism and Southern Great Barrier Reef experience providers pioneer inclusive tourism initiatives

Bundaberg Tourism, thanks to a grant from the Queensland Government, is gearing up to implement a variety of inclusive tourism initiatives aimed at setting accessibility standards in the region. Plans include introducing sensory audio guides suitable for all abilities, launching a digital guide to facilitate inclusive trip planning, and organising a sensory-friendly event. The project is set to commence in the coming months and will conclude in early 2025. For more information on the Access Project Grant program, visit the Queensland Government Department of Tourism and Sport website here.

Program to boost visitor economy workforce in regional NSW
A $1.4 million campaign to encourage young people, First Nations Australians, seniors and people living with a disability to pursue a career in tourism is being rolled out across regional NSW. Funded by the Australian Government and delivered by Destination NSW, the NSW Choose Tourism Program will address industry workforce shortages by encouraging Australians to pursue a career in the visitor economy while helping operators to attract, retain and upskill staff. Expanding on the success of the 2022–23 pilot program tailored for the NSW South Coast, the new roll-out will include five diverse initiatives to help bolster the tourism sector workforce in regional areas across the state. Find out more here.
AUSTRALIAN STORIES
Spotlighting Shoalhaven’s local culinary talents and produce
The Shoalhaven Food Network is celebrating its culinary excellence throughout May and early June in its Autumn Celebration of Food. Together with Locay, the two are putting a spotlight on the exceptional local produce, innovative accommodation, and the skillful talent that calls the Shoalhaven region home. From a Charcuterie Masterclass at Martin’s, Paint ‘n’ Graze at Neck of the Woods to a Bistecca and Fire Long Table Dinner at Woorowing Heights, the program has something for everyone. Locay has also curated a guide to Shoalhaven’s top boutique stays, so travellers can make the most of the exciting culinary festival. Browse the program and purchase tickets here.
All-new Indigenous inspired experiences debut at Uluru
As Ayers Rock Resort, Uluru marks its 40th birthday, the world-renowned operator has announced two brand-new Indigenous inspired, culturally immersive experiences. Sunrise Journeys is set to shine a light on Anangu artists in a mindful light and sound experience. As the red earth warms under the rising sun, take a seat on the sustainably constructed floating platform overlooking Uluru and Kata Tjuta, and watch the artwork as it is recreated on the vast, dark desert landscape below using cutting edge laser and light projection technology. Australian Native High Tea is a new culinary experience that celebrates native ingredients sourced from Central Australia and around the country, designed for guests seeking to rest and reconnect after a morning of exploring Uluru-Kata Tjuta National Park. Both experiences are now available for booking with dates starting from August 2024.
Novotel & ibis Styles Melbourne Airport prepares for take off
The dual-branded Novotel and ibis StylesMelbourne Airport hotel is getting ready to officially start checking-in guests from 1 July 2024. The hotel will offer travellers all the luxuries and amenities of a city hotel within easy walking distance of Terminal 4. The $230 million hotel development boasts 464 stylishly designed guest rooms split across Novotel (248 rooms) and ibis Styles (216 rooms) located within The Hive precinct. Venues Small Holdings Cafe, Boccata Restaurant and Wine Bar and Amber State Taphouse andKitchen are all located close by for a pre or post flight feed. Guests at both properties, as well as commuting passengers can also take advantage of access to Higher State, Melbourne’s first airport health and wellbeing club. For further information, please visit all.com.
Illuminate returns to warm up Adelaide / Tarntanya
Prehistoric creatures, flaming sculptures, internationally renowned music acts and more will light up Adelaide / Tarntanya this winter as Illuminate Adelaide returns for its fourth year. From 4 to 21 July, an interactive program of ticketed events, music performances and free installations will take over Adelaide, celebrating art, light, music, and technology, supporting almost 150 local, national, and international artists – including 62 from overseas. A highlight of the ticketed program is Fire Gardens at Adelaide Botanic Garden where visitors will witness over 7,000 giant handcrafted fire pots, enchanting candlelit archways, captivating kinetic and flaming sculptures. Last year, the event achieved an all-time high attendance of 1.3 million people and a record-breaking $54.3 million for South Australia’s visitor economy, with nearly 34,000 visitor nights generated. View the full program here.
News in Brief
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