| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Today we celebrate World Tourism Day, and with the theme of “Tourism and Green Investment”, this highlights the opportunity within the tourism industry to invest in sustainable and innovative solutions, including technology and workforce training. We are seeing sustainability become more important to our sector and consumers, and this years’ focus underscores the need to build the foundations in this space for long-term growth. For further information and access to digital resources, visit the UNWTO website. Also this week, on Friday, we are holding our September Industry Webinar. As well as an update on Tourism Australia’s activities and latest statistics, we will be joined by our Friend of Australia, Dylan Alcott AO to talk about the Shift 20 Initiative of which Tourism Australia is a founding partner, and accessible tourism more broadly. Also joining the webinar will be Scott Lovett, Northern Territory’s, Deputy Chief Executive – Tourism, Services and Hospitality to talk about where things are at in the NT. If you haven’t already, register to join the webinar here. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | | |  | | Hong Kong TV travel program goes live | | Hong Kong free-to-air TV channel TVB Jade launched its latest travel program ‘Travel with Buddies’- Australia chapter travelogue during prime time from 26 September. The program showcases a variety of New South Wales offerings, including campervans, houseboats, cycling and 4WD adventures – offering viewers a new perspective of how to travel. Over four and a half episodes, three artists Owen Cheung, Winki Lai and Brian Chu showcase Sydney/Warrane and regional New South Wales, including Sydney, the Central Coast, the Hunter Valley and the Blue Mountains, promoting food and drink, nature and wildlife, soft adventure activities and Signature Experiences. TVB’s Jade channel travelogue broadcast reaches around 5.4 million in-home viewers in Hong Kong every week. Jade channel also penetrates Guangdong province, which attracts substantial viewership in cities of the Greater Bay Area. For more details, view to the Australia.com campaign page. | | |  | | Business Events promoted in Japan | | Tourism Australia, along with Singapore Airlines, welcomed 28 travel agents and their corporate clients to the Australian Embassy in Tokyo earlier this month, to promote Australia as a preferred business event destination. The participants were able to learn about Australia's charms through a conversation with Enna Yamashiro, a talented illustrator and travel reporter for the popular weekend travel show ’Tabi Salad’. Ms Yamashiro shared her travel experience in Australia, a wine tasting experience with Wine Australia, as well as a catered dinner from one of the best Modern Australian restaurants in Tokyo. Tourism Australia and Singapore Airlines signed a three-year marketing agreement earlier this year, aimed at promoting business event travel to Australia. Under the Memorandum of Understanding, Tourism Australia and Singapore Airlines are jointly delivering a range of marketing and promotional trade activities within Asia and the United Kingdom to promote Australia as the ideal destination for business events. | | | | | | | |  | | Australia on show at the World Youth and Student Travel Conference 2023 | | Last month, Tourism Australia attended WYSTC 2023 in Lisbon, Portugal. The World Youth and Student Travel Conference (WYSTC) is the key yearly trade event for the youth, student, and educational travel industry. The Aussie contingent was significant with key operators and the State and Territory Tourism Organisations also in attendance to meet buyers from around the world. On the final night the Global Youth Travel Awards were held, with awards going to Tourism NT for Best Marketing Campaign and Welcome to Travel taking home the top award of Best Youth Tour Operator. | | |  | | Register for Tourism Australia’s September Industry Webinar | | Tourism Australia’s September Industry Webinar will take place this Friday, 29 September at 11am AEST. As well as an update from Phillipa Harrison on Tourism Australia’s activities and latest statistics, Dylan Alcott AO will join the webinar. Dylan joined the Destination Australia Conference earlier this year on a panel in relation to accessible and inclusive tourism, which is an area of increasing focus for Tourism Australia and the industry. He will also talk further on the Shift 20 Initiative. Also joining the webinar will be Scott Lovett, Northern Territory’s, Deputy Chief Executive – Tourism, Services and Hospitality. Scott will take part in a discussion around tourism in the Northern Territory, including current challenges and opportunities. Register to join the webinar here. | | | | | | | | | |  | | NSW Aboriginal Cultural Grants | | Applications are open for $1 million in grants for New South Wales Aboriginal community organisations to apply to stage events and activities that celebrate and promote traditional and contemporary expressions of Aboriginal culture. Grants from $500 to $20,000 are on offer. Find out more here. | | |  | | WA Regional training workshops | | Tourism Council WA is delivering the latest information, research, and trends relevant to WA businesses in upcoming tourism workshops across the state. Workshops include the brand-new Optimising Instagram for Tourism Businesses, and Accessible Tourism workshops will take place in Esperance, Geraldton, Kalbarri, Kalgoorlie, Mandurah and Margaret River from September to November. Find out more here. | | | | | | | |  | | National Visitor Survey Results June 2023 | | Tourism Research Australia have released the National Visitor Survey (NVS) results for year ending June 2023. The NVS Results provide statistics on how Australian residents travel within Australia. In the year ending June 2023, Australian residents took 111.4 million overnight trips and spent $108.3 billion. Find out more and view the results here. | | |  | | New ‘Mobility Data’ released by Tourism Reserch Australia | | Measuring movement is at the core of measuring tourism. As the country’s official provider of visitor statistics, Austrade’s Tourism Research Australia (TRA) continues to explore ways to measure movement more effectively and on a timely basis. The new data complements, but does not replace, official statistics based on the National Visitor Survey (NVS). Find out more and view the results here. | | | | | | | | | |  | | Tiny home leader CABN beckons travellers to explore the Barossa Valley | | South Australian small business, CABN have unveiled four new architecturally designed and custom-built cabins in the Barossa Valley, offering visitors to the internationally acclaimed wine region the opportunity to experience the Barossa’s iconic vineyards from their stylish and eco-friendly luxury cabin. Nestled amongst trees and overlooking the famous Avenue of Palms on Seppeltsfield Road, and neighbouring the iconic Seppeltsfield Winery, the four new CABN X join the five CANVS cabins on the same property, which opened in March this year. The four new CABN X provide the ultimate nature retreat for discerning travellers with luxury interiors and premium comforts including a spacious king size bed with glass skylight, coffee machine, fireplace, large indoor bath and private cedar sauna, and outdoor Weber kitchen. | | |  | | AAT Kings inspires Indigenous cultural connection with new 13 day tour | | AAT Kings has unveiled the launch of its new Australia Highlights tour, as part of the group’s new 2024/2025 touring season. The limited season, Australia-first Indigenous focused guided holiday features must-see destinations from city to outback across Melbourne, Uluru, Sydney and Cairns over 13 days, with a focus on local connection, cultural immersion, sustainable footprints and wildlife and nature. The Australian-first tour highlights 16 compelling experiences including: Sunset drinks at Uluru, A behind the scenes Sydney Opera House tour and Great Barrier Reef trip with Dreamtime Dive and Snorkel. The AAT Kings team has collaborated closely with Discover Aboriginal Experiences (part of Tourism Australia’s ‘Signature Experiences of Australia’) to identify and curate Indigenous operators and experiences that form part of the new season itinerary, showcasing a unique and immersive blend of top locations, Australian highlights and Indigenous owned businesses. | | | | | | | |  | | The Smoking Camel partners with Brookie’s Gin to create a Turkish Delight Gin | | Byron Bay’s newest Middle Eastern restaurant, The Smoking Camel, has partnered with Brookie’s Gin to create a Turkish Delight Gin. A passion project between the two brands and owners Kim Stephen (The Smoking Camel) and Eddie Brook (Brookie’s Gin), the gin is emblematic of the close-knit Byron Bay community, and combines The Smoking Camel’s signature Middle Eastern flavours with Brookie’s expertise in gin making. The Turkish Delight Gin is made by infusing Brookie’s Gin with the perfect balance of fragrant rose, orange blossom, delicate Meyer lemon and balanced with a touch of sweetness. Harvested from the Cape Byron Distillery rainforest, the fragrant white aspen (which tastes like lemon gelato) and native raspberries are distilled into Brookie’s gin, and paired with the rose, sweet lemon and orange blossom to create the unique Turkish Delight Gin. The Smoking Camel x Brookie’s Turkish Delight Gin is exclusively available in The Smoking Camel, Light Years Asian Diner and Moonlight Japanese, the Cape Byron Distillery website and in select stores. | | |  | | Taronga Zoo launches immersive nocturnal experience | | Taronga Zoo in Sydney/Warrane has launched a nocturnal experience, nguwing nura. Located on a 100-metre stretch of land in the iconic tourism destination, the facility will house over 300 animals, including 12 nocturnal species from around Australia such as Spinifex Hopping Mice, Feathertail Glider and Fat-tailed Dunnarts. The immersive experience sees day becomes night, where guests are taken on a journey to discover Australian wildlife usually only seen after dark. Nguwing nura - Nocturnal Country, is the final stage of Nura Diya Australia which combines four unique landscapes bura nura - Kangaroo Country, gulamany nura - Koala Country and wuragal nura - Dingo Country. The full Nura Diya Australia experience is home to 23 unique and iconic Australian species and approximately 270 individual animals. The name nguwing nura is from Sydney First Language and means ‘Night Country’; these words have been gifted to Taronga through ongoing and respectful consultation with First Nations People. | | | | | | | | | | | | | | | | | s |
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