| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Last week the latest round of our international Australia Marketplace Events kicked off in Singapore with Australia Marketplace South East Asia. This event provided an important opportunity for the Australian tourism industry to establish and strengthen relationships with travel agents and tourism operators across the region, and with markets like Singapore, Malaysia and Indonesia in attendance, the business created at this event will play an important role in our recovery. The latest arrivals numbers show in the month of May 2023, arrivals to Australia from Singapore were back to about 95 per cent of 2019 levels, and our research also tells us that this is a market with very high repeat visitation once those high yielding travellers we target discover all that Australia has to offer. You can read more about the event below. Also this week, Australia Marketplace in India concludes today. It was yet another opportunity for representatives from the Australian tourism industry to meet with agencies and operators from India across two and a half days of pre-scheduled appointments. India has been one of the fastest inbound markets to recover, and over the past 12 months we have welcomed more travellers from India than we did in 2019. The Indian market’s recovery has been fuelled by a strong aviation environment, with new routes coming online between our two countries since two way travel resumed. Finally, this Friday we will be holding our July Industry Webinar. This month along with an update from me on some of the latest insights and TA activities, we will be joined by Michael Johnson, CEO, Accommodation Australia to talk about where things are at for his newly formed association and its members, and Sarah Clark, the new CEO for Tourism Tasmania will give an update on where things are at in her part of the world. If you haven’t already, please register to attend here. Phillipa Harrison | | |
| | | | | | Tourism Australia ACTIVITY | | | | |  | | Australia Marketplace South East Asia | | Australia Marketplace made a strong return to Southeast Asia from 19 to 21 July. Hosted in Singapore, the event was the biggest yet with over 114 sellers showcasing Australia’s breadth of experiences. Eighty-eight buyers from across Singapore, Malaysia, Indonesia – and for the first time, the Philippines and Thailand – attended. Moreover, Tourism Australia’s Managing Director, Phillipa Harrison attended and met with key distribution partners as well as trade media to strengthen industry relations in the region. With 7,045 appointments facilitated over the two and a half days, it proved to be another year of success. With South East Asia one of the key regions for travel recovery to Australia, Marketplace continues to be a powerful platform to spur the region to head Down Under, especially as Australia remains high in consideration among travellers from these markets. From engaging trade partners, to helping industry players form deeper connections in South East Asia, the event and activities in market continue to remind the region of the iconic experiences Australia has to offer as well as introducing many new ones. | | | | | | |  | | Aussie Specialist Program Travel Agents: Training carnivals in China | | Tourism Australia held a series of Aussie Specialist Program training carnivals in late June 2023 in China. The carnivals were held in conjunction with the launch of Tourism Australia’s 'Come and Say G’day' campaign in China. The training carnivals refreshed the agents' knowledge of Australia and showcased the 'G’day' movie trailer. Leaders from all Australian State and Territory tourism organisations attended the carnivals and interacted with agents in order to encourage the agents to promote their respective Australian experiences. | | |  | | Aussie Specialist Program promoted in North America | | The North America Aussie Specialist Program team attended a series of trade shows this month. Global Travel Marketplace (GTM) West took place from 11 to 13 July followed by American Society of Travel Advisors (ASTA) Fiesta in the Desert from 14 to 15 July. GTM West was an elite appointment-only event that connected the most influential travel advisors in North America with global travel suppliers via face-to-face meetings and boardroom sessions. ASTA Fiesta in the Desert comprised two days of workshops, specialist training, round table discussions and trade show. Over the five days, connections were made with over 200 travel advisors via one-to-one meetings, boardroom, and lunch presentations. | | | | | | | | | |  | | 2023 Tasmanian Tourism Conference | | The 2023 Tasmanian Tourism Conference will take place in Launceston from 14 to 15 August. The conference continues the conversation on what truly sustainable and outstanding tourism means for visitors, businesses, and those who call Tasmania home. View the conference program here. Secure your attendance here. | | |  | | Become a tour guide - the tourism industry needs you | | The Australian Tourism Export Council (ATEC) is calling on travel enthusiasts to help drive the supply of tour guides. Individuals are being encouraged to complete a short survey to gain a quiz ‘score’. Once the survey is complete, information on different training options including how to become a tour guide will be emailed. Individuals ready to embark on this exciting journey, can take the first step by completing the quiz to register interest. | | | | | | | | | |  | | Explore the life of Marilyn Monroe at Sydney Town Hall | | Visitors to Sydney/Warrane are invited to immerse themselves in the captivating allure of Hollywood icon Marilyn Monroe this winter at the exclusive exposition held at Sydney Town Hall. Featuring over 200 exhibits related to the personal life and career of the actress, Marilyn: The Woman Behind the Icon at Sydney Town Hall is uniquely curated from the 1500-piece Ted Stampfer Collection, the largest collection of Marilyn Monroe memorabilia in the world featuring authentic artefacts, including personal clothing, accessories, cosmetics, film props, personal letters, photographs with negatives, and even objects from her final home. | | |  | | More golf for SA with the Webex Players Series secured | | The TPS South Australia Tournament will swing into the Fleurieu Peninsula from 19 to 22 October – the first PGA TOUR of Australasia tournament in more than 16 years. As the first event in the 2023-24 Webex Player Series, PGA, WPGA, elite amateurs and All Abilities golfers will flock to the Willunga Golf Course – helping boost visitation to our regions while broadcasting our state to engaged viewers. The tournament will continue a bumper events calendar for South Australia, which has demonstrated how events trigger visitation and spend into South Australia’s visitor economy. | | | | | | | |  | | Miss Pearl Bar + Dining cracks open in Melbourne/Narrm | | Located in the heart of Melbourne’s arts precinct, Miss Pearl Bar + Dining offers locals and theatregoers a vivid Asian-influenced dining experience in a lively and contemporary setting. Miss Pearl Bar + Dining is operated by The Fresh Collective, spearheaded by head chef Sushil Aryal and is the latest addition to Southbank Theatre. Diners can choose from the a la carte menu or a set pre-theatre dining menu. Miss Pearl Bar + Dining also offers an express lunch, a range of group menus, and a bar and snacks menu. | | |  | | The Gold Coast to welcome luxury wellness experience in 2024 | | A breathtaking wellness destination coming to the Gold Coast hinterland in early 2024, SOL ELEMENTS is an elemental bathhouse nestled within the ancient green forests and inspired by nature’s four elements, earth, fire, water, and air. Designed with the traditional Japanese Wabi Sabi philosophy in mind, whereby one is encouraged to find beauty within the perfectly imperfect surroundings, SOL ELEMENTS houses onsens, float therapy rooms, cold plunge pools, a Himalayan salt cave and infrared saunas, with the added touch of self-care rituals including breathwork and body clay applications. | | | | | | | | | | | | | | | | | s |
No comments:
Post a Comment