| | | | | | | | |  | | Business Events Australia Industry Update | | Welcome to the Business Events Australia industry newsletter, where we share updates on Tourism Australia’s marketing and distribution activities to drive demand and support Australia’s business events industry. We’re always keen to hear what’s happening across Australia so please continue to share your news and update and contact us with any questions. | |
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| BUSINESS EVENTS AUSTRALIA ASIA MEGA FAMIL SHOWCASE | | The Business Events Australia Asia Mega Famil Showcase has kicked off today with the first group of international planners arriving in Australia for a pre-famil visit ahead of the Sydney program with host city partner Business Events Sydney (BESydney). Over the next few days, 50 international planners and media from the Asia region, including Greater China, India, Singapore, Malaysia, Indonesia, Japan and Korea, will be welcomed to Australia for an immersive program that highlights why there’s nothing like Australia for business events. Tourism Australia Executive General Manager of Commercial & Business Events Australia, Robin Mack said, “The Business Events Australia Asia Mega Famil Showcase provides the opportunity to bring international agents from Asia to Australia to meet our warm and welcoming people, enjoy our unique and diverse landscapes, and experience first-hand the wealth of new product we have available”. During the Business Session in Sydney, Australian convention bureaux will have the opportunity to present a destination update and to connect with the international attendees to capitalise on the short lead business from the region. | | | | | | |  | |
| AUSTRALIA NEXT - MARCH 2023 EDITION | | The latest edition of Australia Next, an inspirational magazine tailored for incentive business events planners, launched in March. The magazine, which forms part of Tourism Australia’s business events marketing strategy to inspire and drive awareness of Australia’s business event offerings, is shared directly to customers and promoted across a trade media program in South-South East Asia, New Zealand, United Kingdom and North America. In this edition, business event planners will discover a three-day program pitch for Adelaide and surrounds, hear from a local on the best places to go in the Margaret River, and uncover the latest venues, experiences and accommodation options. Frankie Mahoney from Ninety Nine Reason said, “This latest edition is fabulous…lots of wonderful experiences to pitch!”. Get in touch with the Business Events Australia team to share your news and updates for potential inclusion in future editions. | | | | | | |  | |
| IN-MARKET ACTIVITY | | In March, Tourism Australia’s business events team engaged with international business events planners in key markets to gather insights and promote why there’s nothing like Australia for business events. Tourism Australia held a Customer Advisory Panel in New Zealand and North America to collect critical insights into the current state of the markets to help inform its business events strategies. Last week, Tourism Australia attended IT&CM China, a leading international MICE event in market. During the three-day event, Tourism Australia held appointments with international buyers, generating ten business leads for Australia. With the recent return to two-way quarantine free travel in China, the event provided a valuable opportunity to drive awareness and consideration for Australia as a business events destination. In India last week, Tourism Australia partnered with Singapore Airlines & MakeMyTrip Pvt Ltd for its Business Events Australia Best Partner Program. Held in Mumbai, the event provided corporates with a taste of Australia’s diverse destinations and unique business events offering. | | | | | | | | | | | | | |
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