| | | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Happy new year and what a start we have had with China reopening! Welcoming Chinese travellers back to Australia is something we have all been waiting and hoping for, and here at Tourism Australia we are ready to go. Over the last few years we have continued to engage with both consumers and trade with an ‘always on’ approach, even when travel was not possible, and we are working closely with our key distribution and aviation partners in market to quickly convert bookings those Chinese travellers have been dreaming about. While it is still early days and aviation capacity needs to build, there are lots of encouraging signs indicating that Australia is one of the top destinations Chinese travellers are looking to visit in 2023.
In other great news, international travel to Australia is continuing to return at a steady pace with the latest results (ABS for November 2022) showing there were 505,240 international visitor arrivals for the month of November. This represents 62 per cent of 2019 volumes compared to the same month in 2019.
Tourism Australia’s Destination Australia Conference is fast approaching and if you haven’t already, I encourage you to register to attend. The event will take place at the ICC Sydney on Thursday 16 March and will be followed by a networking function aboard The Jackson. It will be a good opportunity to reconnect with industry and get the latest insights as you plan for the year ahead. We will be joined by a wide variety of industry and special guests, and more details about the agenda and speakers will be released over coming weeks.
Finally, as we kick off the year, I would also like to take this opportunity to welcome the three new State and Territory Tourism Organisation (STO) CEOs Sarah Clark, Tourism Tasmania, Patricia O’Callaghan, Tourism and Events Queensland and Emma Terry, South Australia Tourism Commission. We look forward to continuing to work with all our STO CEO partners as we collectively drive international tourism demand back to Australia.
Phillipa Harrison | | | | | | | | Tourism Australia Activity | | | | | | |  | | Singapore Airlines campaign launched in Continental Europe | | Tourism Australia and Singapore Airlines have joined forces to inspire travellers from Continental Europe to plan and book an Australian holiday. Launched this month the campaign extends the global ‘Come and Say G’day’ invitation to German travellers via a partnership campaign in Germany. The joint activities include a series of digital and social ads as well animated digital out of home placements across all major cities. In February the campaign will also launch in Italy and France. | | |  | | Register for Tourism Australia’s Industry Webinar | | Tourism Australia’s first Industry Webinar for 2023 will be held on Friday 24 February at 11am AEDT. Along with an update from Tourism Australia’s Managing Director, Phillipa Harrison, Tourism Australia’s Executive General Manager, Strategy and Research, Rob Dougan will give an update on what the future traveller looks like, and we will hear from Susan Wheeldon, Airbnb’s Country Manager, Australia and New Zealand. Register to attend the webinar here. | | |
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| | | | | | | | | | | |  | | $6 million support package for Kimberley tourism | | A new affordable airfares campaign has been announced as part of a $6 million support package for tourism operators in Western Australia’s Kimberley affected by recent floods. The Tourism Flood Support Package includes nearly 19,000 discounted Virgin Australia flights from Perth/Boorloo to Broome and Kununurra, as well as a national marketing campaign and a voucher incentive program. Holidaymakers are also being urged to keep their Kimberley bookings this year or postpone trips to flood-affected areas. For more information on the support package visit Tourism WA’s. corporate website and for information on travel conditions in the Kimberley, see Australia's North West. | | |  | | Register to become a Young ATEC member | | Becoming a Young ATEC (YATEC) member is the first step in developing strong professional relationships, building corporate knowledge of the tourism industry and enhancing management skills. Register online as a member to join your local YATEC Community. There is an amazing calendar of events lined up 2023, including an event in Sydney/Warrane on Thursday 23 February. Find out more about becoming a member here. | | |
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| | | | | | |  | | Sydney WorldPride’s Rainbow City program commences | | Ahead of Sydney WorldPride, kicking off on 18 February 2023, Greater Sydney is bursting to life with rainbow monuments to celebrate the festival and the queer community. The Rainbow City initiative will see rainbows appear at sites like PHIVE, Parramatta’s new community hub, the Coogee Beach promenade and Katomba’s Scenic Skyway amongst other destinations. The City of Sydney has also commenced construction on a giant LGBTIQA+ Pride flag along the CBD George Street as part of a long-term vision for George Street. | | |  | | Vote for Sam Kerr in The Best FIFA Football Awards™ | | Matilda’s player Sam Kerr has been shortlisted for the prestigious Best FIFA Women’s Player prize as part of The Best FIFA Football Awards™ honoring the most outstanding members and achievements of the sporting profession. Following an impressive year on the pitch in 2022, Kerr will participate in the FIFA Women’s World Cup, kicking off across Australia and New Zealand on 20 July. Fans are encouraged to vote for Kerr via the online portal before the ceremony on 27 February 2023. | | |
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| | | | |  | | South Australia’s TreeClimb launches new product in the Kuitpo Forest | | The team behind one of Adelaide/Tarntanya’s most adventurous activities, the TreeClimb has unveiled a new location in the Kutipo Forest. Following the establishment of the hugely successful TreeClimb Greenhill road location in 2018, the $1.3 million-dollar new tree-based zip-line and high ropes adventure course sits within 15 ‘aerial’ acres within ForestrySA’s popular site. The new design includes multi-level challenge courses and extended zip-line loops overlaying part of the Heysen Trail. | | |  | | Sydney’s King Street welcomes NSW’s first self-serve bar | | New South Wales’ first self-serve bar, Buddy’s has opened in Sydney’s inner-west. Sprawling across two levels with alfresco dining, Buddy’s relaxed atmosphere inspires guests to sample a selection of 30 taps of craft beers, premium natural wines, and house-made cocktails. Upstairs diners will find more self-serve taps and a dedicated event space featuring a regular set of live music, DJs, gallery nights and host of special events. | | |
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