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Wednesday, April 22, 2020

Essentials this week... Coronavirus update | JobKeeper materials | Tourism Australia activity in the United States and Malaysia | and more…

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22 April 2020
Coronavirus update
It is ANZAC Day this coming weekend, and like so many things at the moment, and this year will be very different to previous years. Traditional dawn services and marches will not be possible, but those ANZAC values of mateship and camaraderie are as relevant as ever as we remember our service men and women this weekend.

It is hard to believe that just over a month ago, many of us were together in Adelaide at the Destination Australia Conference talking about resilience and recovery. While we still have a long road ahead and we can’t all be together right now, those themes are more important than ever. Watch this recap video for a reminder of what we have to look forward to once we’re able to meet again. 

Our next webinar will be held this Friday at 9am for an update from Sally Cope, Tourism Australia’s Regional General Manager for the United Kingdom and Northern Europe. Rob Dougan, our General Manager of Marketing Strategy will be sharing Tourism Australia’s approach to the uncertain times ahead and Adele Labine-Romain, from Deloitte, will give some insights on what the path to tourism recovery might look like. Register here.

Pip Harrison

 
New online resources
New online resources
There are a number of dedicated resources available for businesses to access during the coronavirus (COVID-19) pandemic:
Tourism industry activity
Tourism Australia launches virtual resources to inspire North American travellers
Tourism Australia launches virtual resources to inspire North American travellers
Tourism Australia’s Americas team has debuted a series of fun and engaging training initiatives, resources and incentives for the United States and Canadian travel agent community, including:
  • Wednesday Walkabout - An invitation to join a weekly webinar series exploring a variety of Australian experiences;
  • Aussie Specialist Program Incentives - An opportunity to earn rewards while gaining knowledge and skills; 
  • 'With Love from Aus' - Messages of fun facts and inspiring content to keep Australia front of mind; and
  • Australia Magazine - The ultimate guide to Australia's best experiences
Aussie Specialist Team engages Malaysian travel partners with online activities
Aussie Specialist Team engages Malaysian travel partners with online activities
The Aussie Specialist team in Malaysia has rolled out a series of online activities starting in April to keep Malaysian travel agents active, engaged and to keep Australia top-of-mind. Travel agents are invited to participate in weekly quizzes, fortnightly fun webinars and monthly competitions during this stay-at-home period. These activities have attracted a good number of participants, with many of them using this opportunity to connect with fellow trade colleagues while improving their knowledge of Australia. The sessions have also encouraged trainees to convert to Aussie Specialists and have driven traffic to the Aussie Specialist website.
SATV - South Australia from your sofa
South Australia from your sofa
The South Australian Tourism Commission (SATC) is bringing South Australia into living rooms across the world via a new online platform, SATV. With specially curated content, SATV features local tourism operators and businesses that have adapted their operations as a result of the coronavirus restrictions to offer new ways to purchase, experience and enjoy their product or service, from home. Check it out at southaustralia.com/satv, or on the SATC’s Facebook page or Instagram.
 New relief for Reef
New relief for the Reef
The Great Barrier Reef Marine Park Authority has created additional materials to support community understanding of coral bleaching, creating content for a broad audience including a myth-busting coral bleaching webpage, a new coral bleaching video; and an update to the Authority's homepage.
Embrace the best of Australia from home
Embrace the best of Australia from home
Tourism Australia has collated some of the best Australian films, books and the rest to enjoy from the comfort of your lounge room. Australians are a creative bunch, so it’s no surprise that unique Aussie perspectives have made their way into some exceptional movies, music, books and podcasts. Full of unforgettable stories, fascinating characters and, of course, a healthy dose of humour, Aussie entertainment is the perfect way to bring the essence of Australia into your home. To view, click here
Sand Dunes Adventures innovating by creating Aboriginal print face masks
Sand Dunes Adventures innovating by creating Aboriginal print face masks
The coronavirus may have stopped tourism for now, but Sand Dunes Adventures in Port Stephens, New South Wales, is shifting its focus to creating washable cultural Aboriginal print face masks. Even though they have had to close their core activities as a result of the coronavirus, the team has cleverly re-imagined their business to meet the growing demand for face masks and have sold over 1,700 so far. They have not had to stand down any staff as a result of keeping them busy producing face masks. 
Australian Stories
Check out Cairns’ first koala live-cam
Check out Cairns’ first koala live-cam
The team from CaPTA Group in Cairns are now doing twice-weekly livestreams from within their attractions: Wildlife Habitat Port Douglas, Rainforestation Nature Park, Australian Butterfly Sanctuary and Cairns Zoom and Wildlife Dome. Each Wednesday and Friday at 10am, families and animal lovers can meet Australian native animals such as koalas, cockatoos and crocodiles, ask questions of their keepers and see what these cute creatures get up to during the day. Follow the CaPTA Facebook page to be notified when live streaming sessions begin.
Mudgee Region becomes a virtual destination
Mudgee Region becomes a virtual destination
Shifting gears to cater to travel and isolation restrictions, while also supporting local business and tourism, Mudgee Region Tourism has taken their Feel the Love offering online. Launching a new dedicated website that hosts over 30 experiences and offerings, locals and those from afar, can now enjoy the Mudgee lifestyle at home. From take-away dining options to home deliveries, the new platform also features a range of virtual tours, masterclasses and tastings from the region’s local bars, cafes and restaurants.
 Currumbin Wildlife Hospital Foundation hosts virtual 2020 Benefit Under the Stars
Currumbin Wildlife Hospital Foundation hosts virtual 2020 Benefit Under the Stars
The Currumbin Wildlife Hospital Foundation has moved its annual gala event, ‘Benefit Under the Stars’, online. The virtual gala will be open to people from around the globe to enjoy an evening of music, entertainment and virtual encounters with Australian wildlife. By attending the event, guests will be supporting Australia’s wildlife by raising much needed funds for one of Australia’s busiest wildlife hospitals. With all proceeds going directly to rescuing, rehabilitating and releasing sick and injured Australian wildlife, this year’s virtual benefit will be held on 9 May 2020 with tickets to view starting at $25. Tickets are available online now.
The National Portrait Gallery offers a deep dive into portraiture
The National Portrait Gallery offers a deep dive into portraiture
From 28 April, the National Portrait Gallery in Canberra will be offering free online classes, allowing people to learn the language of portraiture at home. Every day, for 14 days, iconic portraits will be highlighted alongside artistic insights, curatorial contexts and other interactive elements so people can deep dive into each artwork. At the end of the program, participants will be invited to use their new-found knowledge to create their own portrait. Budding artists are encouraged to sign up to The Amazing Face mailing list for updates.
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