| | | | | | | |  | | Coronavirus update | | It has been a big week of announcements to further tighten health and safety measures as well as significantly boosting the economic support available to individuals and businesses impacted by coronavirus. Particularly relevant for our industry, was the Prime Minister’s announcement of a new $130 billion JobKeeper Payment to keep more Australians in jobs and support businesses affected by coronavirus. Find out more about the Government’s Economic Response here and about the health and safety measures here. Tourism Australia has pulled together a ‘one-stop-shop’ summary of the various different forms of support available on our corporate site as well as Frequently Asked Questions that we are updating regularly. The announcements have generated many questions as business work through what this means for them. I would steer you to your industry associations as they are fielding many similar questions and may be able to help. As with many organisations, the coronavirus crisis has forced Tourism Australia to review and re-evaluate all aspects of our business. Whilst much of our marketing activity is currently on pause, we are still continuing with a lot of work behind the scenes. This includes continuing to train Aussie Specialist Agents in our key markets, creating new content for our online platforms, working with journalists on a whole range of media stories and continuing with appropriate social media activity. We need to be ready to go back and go back at scale when the time is right. We are already working on this recovery strategy, including how we reactivate aviation capacity, how we get the global distribution system firing again and the most appropriate type of campaign activity in a post-coronavirus world. We are also continuing with our weekly webinar series . Last week we were joined by almost 2,000 people for our first webinar with Australia’s Tourism Minister, Simon Birmingham, and the Deputy Chief Medical Officer, Dr Nick Coatsworth. Our second webinar will be held this Friday 3 April, from 2pm to 3:30pm. I will be joined by Prime Minister, the Hon. Scott Morrison MP, who will give an update on Australia’s response to the coronavirus. We will also have representatives from the Treasury, Services Australia and the Australian Taxation Office answering questions on the different forms of government support available for individuals and businesses. Register for the webinar here. Please take care of yourselves and your community during these tough times. Phillipa Harrison | | | | | | | | | |  | |
| Keeping your product or business top of mind during coronavirus | With most of the world now in lock down or self-isolation, there are still opportunities to share content that feeds people’s escapism and use this time to inspire them to visit Australia once this crisis passes. People’s appetite for travel hasn’t disappeared. During this period, we want to keep Australia top of mind, so that when the travel bans lift and confidence returns, Australia gets its fair share of pent up travel demand. See below some tips for how to keep your product or business top of mind: - Get online: Consumers have more time than ever to dream and plan their next holiday. If you are able to showcase your product online through social media or your website, take this opportunity to offer future guests a virtual experience and keep your product top of mind.
- Embrace all things Australian: While consumers can’t travel at the moment, it doesn’t mean we can’t share all the things we love about Australia with the world. Movies, books, songs, cooking classes or storytelling – all this content can be shared online and allows you to keep consumers engaged with your product until it is safe to travel again.
- Share your news: Tourism Australia still wants to hear from you. If you have any news about initiatives you are running to keep your audience engaged, please email them to internationalmedia@tourism.australia.com. Tourism Australia has also updated its Media Kit for 2020. It is available for download here.
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| Coronavirus resources | | Online resources | There are a number of dedicated resources available for businesses to access during the coronavirus pandemic: - Coronavirus app and Whatsapp channel: Download the official government app from the Apple App Store or Google Play. Access the official government WhatsApp channel on iOS or Android.
- National Debt Help Line: An independent volunteer service with financial councillors and planners to provide advice to people who don’t know where to go or what help is available to them. Dial 1800 007 007 or visit https://ndh.org.au/.
- Australian Tourism Export Council (ATEC): Register for ATEC’s weekly webinars here.
- Tourism Accelerator Bootcamp: A 12-week online program including weekly webinars, an online support forum and a chance to make changes to your business to implement those ‘rainy day’ projects.
- Facebook resources: Facebook has created an online guide for how businesses can respond to the coronavirus.
| | | | | | | | | | Employment advice | | There are a number of resources available for employers and employees that provide advice and support during coronavirus. | | | | | Mental Health Support during coronavirus | | The National Mental Health Commission has joined together with leading mental health organisations, experts and spokespeople to develop a series of resources to support the mental health and wellbeing of Australians during coronavirus. Read more on the Head to Health page and watch the #InThisTogether videos here . | | |
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| | | | | | | Tourism industry activity | |
| | | | |  | | Tourism Australia activity in China | | Tourism Australia delivered three webinars throughout March to educate and train Aussie Specialist Agents in China. Each webinar was viewed by more than 1,000 people and received very positive feedback. Tourism Tasmania co-hosted one of the webinars and the other States and Territories will be participating in future webinars over the coming weeks. The webinar topics included the Australian way of life, sustainability and conservation, and the most Instagrammable spots in Australia. | | |  | | Thank you North American Travel Advisors | | Northstar Travel Group has put together a video for their travel advisor network thanking them for their hard work and dedication during these uncertain times. Tour operators, hotels, tourism boards, and other travel companies participated in creating the message of support. Northstar Travel Group hosts retail events such as Global Travel Marketplace and Future Leaders in Travel Retreat as well as publishing the US trade publications, Travel Weekly and TravelAge West. | | |
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| | | | | |  | | New digital program brings Australia’s most iconic house to yours | | The Sydney Opera House has announced a new digital initiative –From our House to Yours – to connect with, inspire, educate and entertain local and global communities while the venue’s doors are temporarily closed to the public. The program will include full-length performances and talks, never-before-seen footage, podcasts, long-form articles and behind-the-scenes content, all for free. In addition to a wide array of digital content available on demand, every day from Wednesday to Sunday new content will be released on the Opera House website for people to enjoy at home. The Sydney Opera House’s new digital season launches today, Wednesday 1 April at 6pm AEDT, with the next weekly schedule announced every Tuesday. | | |  | | SEA LIFE Aquariums and Wild Life Sydney Zoo now streaming online | | If you’ve ever wanted to learn more about Australia’s most iconic animals and colourful sea life, the teams behind SEA LIFE Melbourne, SEA LIFE Sydney and Wild Life Sydney Zoo now have new daily animal live streams available. Hosted on their respective Facebook pages, there is plenty to keep those at home entertained including question and answer sessions with lead divers and keepers, feeding sessions, quokka cuddles and downloadable educational resources for kids. Timings are available online now, and all live sessions are recorded and available to watch online after each live session. | | |
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| | | | |  | | The Australian Ballet keeps moving with free morning classes | | With the motto ‘keep connected and keep moving’, The Australian Ballet is now offering free morning classes hosted via live stream. Hosted by Artistic Director, David McAllister , learn five simple but effective ballet exercises starting with the plié. Perfect for small spaces, each class is guaranteed to get those at home up and moving, all while learning a new skill. After your session, over on Ballet TV , dance enthusiasts can find full-length ballets videos to watch with plenty of excerpts, interviews, and behind-the-scenes documentaries to keep them entertained. | | |  | | The Australian Reptile Park launches new series of educational videos | | The Australian Reptile Park is inviting people to connect with wildlife and nature virtually with a new series of educational videos. Created to help assist parents that may now be home-schooling their children, the new series called ‘Animal Tales With Tim Faulkner will be hosted on YouTube and also includes ‘homework’ for children to complete. There are also daily live streams available including animal feedings, play time and dingo cuddles and virtual tours of different areas within the park available to viewers at home. Head to the Australian Reptile Park Facebook page for more details. | | |
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