Special Essentials 12 March: There’s Still Nothing Like Australia

Having trouble reading? View online version 12 March 2020 There’s Still Nothing Like Australia Today, at its sixth Destination Australia Conference, Tourism Australia previewed to an audience of 350 industry figures the new campaign film that will support its recently launched international recovery campaign, There’s Still Nothing Like Australia. This new ad is another step in a grassroots, industry-led campaign, which will be rolled out across our key international tourism markets, as appropriate in the current environment.   The new campaign takes inspiration from Tourism Australia’s long-standing and successful There’s Nothing Like Australia global campaign platform and uses tourism operators from around the country to tell the world why There’s Still Nothing Like Australia.   For ten years we’ve told the world that ‘there’s nothing like Australia’, investing more than $1 billion in a campaign that has helped boost international arrivals and spending by 72 per cent and 73 per cent respectively. Now, as we seek to re-establish trust and credibility internationally in the wake of the damaging global publicity surrounding the bushfires, it’s more important than ever that we show the world that this is still very much the case.   Australia still has stunning landscapes, beautiful beaches, amazing wildlife, incredible food and wine. And we still have a lifestyle that is uniquely Australian and is highly desirable to travellers the world over.   The campaign is rolling out across key international markets. Tourism Australia will build upon There’s Still Nothing Like Australia later in the year, with a second broader brand campaign.   Find out how you can get involved here. Phillipa Harrison Read More NATIONAL BUSHFIRE RECOVERY FUND The Australian Prime Minister announced an AUS$76 million tourism recovery package on 19 January 2020 as part of the Australian Government’s National Bushfire Recovery Fund. Tourism Australia was allocated AUS$61 million of this funding which has been allocated to: A national domestic campaign in partnership with the states and territories ($20 million). A $25 million boost for an international recovery campaign Increasing our international media hosting activities ($9.5 million). Increasing support through the Australian Tourism Exchange ($6.5 million). Other initiatives under the package include a regional tourism events initiative to support regional events and activities ($10 million) and additional funding for the international diplomatic network to reassure our international partners that Australia is open for business ($5 million). tourism.australia.com Privacy Policy | Terms and Conditions | Contact Us This email was sent to latestnews401.travel@blogger.com To ensure that you continue receiving our emails, please add usto your address book or safe list. Unsubscribe or manage subscriptions Got this as a forward? Sign up to receive our future emails.