Business Events Australia Industry Update

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Business Events Australia Industry Update The Asia Pacific Incentives and Meetings Event in Melbourne last week was an ideal opportunity for the Business Events Australia team to engage in valuable face-to-face conversation with a wide cross-section of Australian industry and strengthen connections with international buyers and media. Our interactions throughout the show will help inform our activity and priorities going forward. With Tourism Australia’s Managing Director Phillipa Harrison speaking at AIME’s opening press conference, the event also provided an opportunity to spread a positive message about Australia to international media amid a challenging start to the year in the wake of the bushfires and coronavirus. Following the press conference, Phillipa met with several media one-on-one to spread Australia’s open for business message and address what’s ahead for Australia’s business events industry. For those who missed the BEA team at AIME, you can contact us here. As always, alongside trade show activity like AIME, Business Events Australia’s work is continuing around the world. Here’s an update on the latest initiatives to promote Australia as an events destination.

LATEST NEWS  Keeping Australia top of mind through international publications To reach incentive and association decision-makers in key markets, BEA undertakes a comprehensive media buy across influential publications in target markets to highlight Australian destinations, business events offerings and expertise. Recently, we’ve popped Australian space junk expertise into the inboxes of association decision-makers in the UK and Europe and a tantalising glimpse of Cairns and the Great Barrier Reef into incentive planners’ inboxes across the USA. BEA also introduced an Australian destinations feature in the January edition of CMW Magazine in the UK.     Taking NZ buyers to regional Victoria Business Events Australia teamed up with a New Zealand event agency to host a group of their clients for lunch at the winery Montalto on the Mornington Peninsula in regional Victoria in January before the group headed to the Australian Open in Melbourne. “Partnering with key business event agencies on activity that enables us to reach their corporate customers helps raise Australia’s appeal, builds stronger awareness with the end-user and ultimately helps drive conversion of new business for Australian industry,” says Jenny Aitken, BEA’s in market representative for New Zealand. Ramping up educational visits With first-hand experience of Australia one of the strongest drivers of increased consideration of Australia as an event destination, BEA is planning 10 educational visits inviting decision-makers from key markets to immerse themselves in various Australian destinations in 2020. The first of these will be a New Zealand group visiting Cairns and Port Douglas in April.

Send us your news     We’re always on the lookout for what’s new from Australia’s business events industry to share with international business events decision-makers and planners to entice them to choose Australia. Send us your news and tips at bea@tourism.australia.com. We also share industry developments and initiatives through our LinkedIn and Twitter accounts, including the latest venues, hotels, experiences and products. Tag your posts with #MeetinAustralia so we can share Australia’s great business events news, products and experiences with our followers.           Upcoming trade activity     12-14 May 2020 | IMEX Frankfurt | Frankfurt, Germany 15-17 September 2020 | IMEX America | Las Vegas, USA 13-14 April 2021 | IBTM Asia Pacific | Singapore (new date after 2020 show postponed) For more information on BEA's distribution development program please refer to the BEA Events Calendar or contact Kelly Maynard.

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