Business Events Australia Industry Update

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Business Events Australia Industry Update It has been an intense and challenging start to 2020. As you will have seen, the primary focus of communications from Tourism Australia has been dealing with the immediate crises impacting the visitor economy, sharing status updates and the latest safety, public health and travel advice. As we look to recover and rebuild, it’s important that we continue to market Australia as a safe and welcoming destination for business events. We want to update you on some of the activity Business Events Australia is doing to keep Australia front of mind and to continue to drive business to industry around Australia that are doing it tough at the moment. As part of this activity, Business Events Australia will be at AIME next week ensuring Australia remains a preferred a business events destination for international attendees. At the show you’ll also see the recently launched Event Here This Year campaign, as part of the National Bushfire Recovery Fund, encouraging domestic event decision-makers to choose Australia for their events this year, rather than going abroad. We’ll be providing more frequent updates over the next few months and if you have questions about anything else, please contact the Business Events Australia team for answers.

LATEST NEWS  New Zealand Customer Advisory Panel reveals positive sentiment for Australia Key New Zealand buyers are looking to prioritise Australian destinations in 2020 to support their neighbours following the bushfires, according to last week’s CAP on the Gold Coast. Business Events Australia hosted six buyers to gain knowledge on market sentiment and their customers’ motivations for 2020. The two-and-a-half-day visit also covered what’s new in Australia including a showcase of new Gold Coast business events offerings, in partnership with Destination Gold Coast. Highlights included an on-stage dinner at Home of the Arts (HOTA) and a night of laneway experiences at Miami Marketta. Dreamtime drums up leads for Australia $100m in business leads has already been generated from Tourism Australia’s bi-annual signature incentive showcase Dreamtime 2019 held in Perth in December. Post event surveys indicate happy buyers and sellers with a 100 per cent satisfaction rating from sellers and a 98 per cent satisfaction rating from buyers. Click for photos and videos of the event. You can also read a few great pieces of coverage of Dreamtime 2019 in the media in New Zealand, the US and Southeast Asia.

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