Special Essentials: Tourism Australia launches domestic marketing campaign

Having trouble reading? View online version 23 January 2020 Holiday here this year G'DAY The As part of the national bushfire recovery effort, Tourism Australia has today kicked off a new domestic campaign, Holiday Here This Year. Watch this video message from Tourism Australia’s Managing Director, Phillipa Harrison, to find out more about the campaign. HOW TO GET INVOLVED 1. Commit to the Holiday Here This Year message Download the custom toolkit. It’s got everything you need to know about the campaign and how to integrate Holiday Here This Year into your marketing. 2. Spread the word Let everyone know you’re open for business by posting on social media with #HolidayHereThisYear. 3. Show Australians your little bit of Australia Join the Facebook event and engage with the posts by commenting and sharing photos and information about your business. AN INDUSTRY MESSAGE Tourism Australia has collated a video message from industry to Australians, encouraging them to holiday in their own backyard. The video supports the campaign and provides an immediate call to action, reminding domestic consumers that small businesses and communities across Australia are the heart of the Holiday Here This Year campaign. SOCIAL INITIATIVES Many community-led initiatives have emerged on social media in response to the bushfires. The Holiday Here This Year message is designed to complement these initiatives and provide a unified platform for industry and consumers alike to support Australian tourism. Tourism Australia has created page on Australia.com dedicated to amplifying and sharing these initiatives. Find out more here.  BUSHFIRE MAP AND TABLE Tourism Australia has updated the bushfire information map and table with additional locations, and it is now available in nine languages. OTHER RESOURCES The Federal Government has announced a suite of measures to support impacted small businesses. Tourism Australia has also created a number of resources to provide information about the bushfires and guidance on how to support the recovery. tourism.australia.com Privacy Policy | Terms and Conditions | Contact Us This email was sent to latestnews401.travel@blogger.com To ensure that you continue receiving our emails, please add usto your address book or safe list. Unsubscribe or manage subscriptions Got this as a forward? Sign up to receive our future emails.